A pioneer in eye care for more than two decades, Sharp Sight Eye Hospitals believes in providing the best quality eye care for everyone. With the trust of more than 10 lakhs satisfied patients and over 1 lakh successful surgeries and procedures, Sharp Sight has established itself as one of the leading eye care providers with 14 centers spread across Northern & Eastern India.
The eye care provider was the first to be accredited with NABH, which stands for its international quality clinical services. From severe eye conditions to pediatric ophthalmology, Sharp Sight has expert ophthalmologists and clinical support to care for patients with eye problems.
Rohit Agrawal leads the Group Corporate Communications of Sharp Sight Eye Hospitals as an accomplished, innovative, and successful media professional with more than a decade’s experience in mining new and ROI-driven creative strategies for establishing organizational goals.
Rohit has completed his academics in Mass Communications at GGSIPU University. He then started his professional career as a trainee reporter at UNI and SI News Channels. Later he shifted to Cogent EMR Solution as a Public Relations Officer.
After that, Rohit shifted his focus toward the corporate world, where he got the chance to work as a Deputy Manager in the Branding and Communications Department at the Center for Sight Group of eye hospitals in 2008. Later in 2011, Rohit joined Paras Hospital as a Brand Manager, and in 2020 he joined Sharp Sight Eye Hospitals as the Departmental Head- of Corporate Communications.
Rohit says, “I believe in character, values, vision, and action. I am a quick learner and believe in learning from my mistakes, for I strongly feel that this virtue will take me ahead in life and my career.”
Diversifying Offerings
The first thing that Rohit does is market research. At first, he learns about his target audience, what they care about, etc. Then, he chooses the way he will communicate with them and run an A/B test. Rohit wants to learn what type of messaging is most important for this group. After analyzing his results, He opts for the winning test but continues to refine the messaging throughout a campaign’s lifetime.
On the other hand, Media Relations is Rohit’s favorite Corporate Communication method. As mentioned above, he shared a warm bond with journalists which can offer a wide PR to his company. He added, PR is a direct way to connect with your target audience via News channels, Print Media, Digital, Radio and Magazines which helps in establishing company’s voice and branding decently.
Accept Challenges with a Smile
Rohit feels that a workplace challenge is anything that prevents you from succeeding in your role. Multiple factors like changes in the workplace, lack of expertise, conflicting management styles, or contrasting personalities can create challenges in your workplace.
Every role has its very own set of challenges that can occur at any part of a professional’s career. How you are tackling challenges in your workplace can leave an impression on how your colleagues view you. So, it is very important to develop a strategy to deal with workplace challenges.
“In fact, I would recommend each and every professional that ‘accept challenges with a smile.”- Rohit states.
Leadership Principles
With the rise of social media, the way of communication changed dramatically. Starting from your websites to your handouts to tweets what you say and how you say it is absolutely critical to stay relevant, current, and influential in your markets.
Finding the answers to a few basic questions like ‘who needs you,’ ‘who do they need you?’, and “what is your value’ helps to a large extent. Rohit believes answers to these questions form the messages that are unique to you. These messages must be consistent, and everyone in your organization reflects that.
He also feels various key message variations can also be developed for numerous purposes, including speeches, public service announcements, or industry presentations. However, that needs to be consistent with stemming from the overarching corporate key messages. A well-crafted set of key messages will showcase all your key benefits, support your mission and highlight your value.
Future Roadmap
As a leading eyecare brand, Sharp Sight Eye Hospitals firmly believe in developing a culture where the team and performance thrive. The eyecare brand has opened 14 centres in just two decades and provides world-class ophthalmic services with great passion and dedication. Sharp Sight is currently eyeing Uttar Pradesh, West Bengal, Bihar, Jharkhand, Uttrakhand, Himachal Pradesh, Delhi NCR, and the northeastern part of India to add nearly 40 new centers within the next 5 years.
Rohit states, “Recently, Sharp Sight has collaborated with LOGY.AI, which introduced an AI-based screening solution to identify cataracts on the spot within a few seconds and that too with 92 percent accuracy. We ensure that we will be introducing more new technologies in the coming 5 years.”Â
