Under Horacio’s leadership,In the dynamic AR and VR technology landscape, Treeview stands as the pinnacle of excellence, Treeview stands as the pinnacle of excellence, empowering companies to stay ahead of the curve and ensure they are never left behind.
Throughout its incredible eight-year journey, Treeview has not only withstood the industry’s shifting trends but also emerged as a distinctive brand in developing bespoke spatial computing (AR/VR) software.
Treeview is more than just a high-end boutique development studio—it’s a testament to the unwavering pursuit of progress and innovation. Since its inception, the company has pioneered AR and VR products and solutions for businesses of all sizes.
However, what truly makes the organization stand out is its unwavering commitment to top-notch quality software and its dedication to keeping its clients at the forefront. There is a team of committed, flexible, and collaborative professionals dedicated to crafting high-caliber software that keeps the clients on the cutting edge.
The Man at the Helm
Horacio Torrendell, the brain behind Treeview, brings 8+ years of industry experience to the table. He has been at the forefront of virtual and augmented reality software development since 2014, honing his skills and gaining insightful knowledge of the intricacies of the field. With a deep passion for technology, innovation, human growth, the arts, and philosophy, Horacio strives to play a key role in the next cultural and technical revolution.
When he put on the Oculus Rift DK1 for the first time in 2014, he realized that this would be the future of computing. After this first experience, he was continuously searching for ways to become a significant part of creating the future of technology.
Treeview’s Innovative Product Portfolio Under Horacio’s leadership, Treeview brings an innovative range of tech solutions that are meticulously crafted to cater to various industry needs.
- AR/VR Development
- 3D Design
- UX/UI Design
- Full-Stack Development
- Project management and more
A Culture of Innovation and Collaboration
Treeview is a culture-first organization; culture is the foundation of its operations. The team at Treeview aligns with a set of core values while eliminating layers of management and cultivating a culture of passion for work, talent density, and freedom. Flexibility and adaptability ensure they stay at the industry’s forefront.
Its customer-centric strategy places a high value on understanding and exceeding customers’ expectations, while a culture of continuous improvement drives product and service enhancements.
The AR and VR Marketplace: Industry Insight
For the mobile market, 2024 seems like 2007. The first iPhone was released by Apple in 2007, officially ushering in the mobile age. With the release of the Apple Vision Pro today, 2024 will officially introduce the AR/VR era. “The next 15 years will be defined as the spatial computing generation,” according to Horacio Torrendell.
Embracing Technological Advancements
Treeview is consistently ahead of the technology curve, which has significantly enhanced the company’s operations and product quality. Early in February, the Apple Vision Pro was released. By the end of the month, they had finished their first Apple Vision Pro software, making them one of the few developers worldwide with proven knowledge and experience in the space.
Talking about his favorite tech innovation, the inspiring business leader said, “In the emerging technologies, I have a particular interest in crypto and NFTs. The idea of introducing the concept of interoperable digitally owned assets is an idea that I find very interesting. This idea of digital assets and digital ownership is one additional layer over the collective illusion of society, which I find fascinating to see form before our eyes.”
Key Differentiators
Treeview is a distinctive initiative by Horacio that is ranked as the #1 AR/VR development team in LATAM and among the Top 10 globally, as recognized by Clutch. The company offers comprehensive project management services, handling all stages from evaluation to implementation, along with data collection, team coordination, progress monitoring, and adaptive decision-making. Treeview is committed to delivering high-quality spatial computing experiences and providing personalized, detail-oriented services due to its small team size, enabling it to quickly adapt to client needs. Treeview also values long-term partnerships, emphasizing trust, open communication, collaboration, and a pursuit of excellence in their work.
Corporate Ethos for Clients
The team at Treeview strives to have a long-term relationship with its clients. When they start an engagement or collaboration with a client, their goal is to establish a multi-year, long-term partnership. All of their work and engagement is focused on establishing the foundations of trust, which is the cornerstone of every meaningful human connection.
What Lies Ahead for Treeview?
Treeview’s goal has always been to play a key role in creating the next generation of technology. Looking ahead, the company aspires to collaborate with the leading companies, innovators, and entrepreneurs of the world to build this future. The trajectory involves giving focus to STEMS and enterprise applications and continuing to grow in this space.
