Marketing strategist, researcher, and creative consultant with over 20 years of expertise and extensive knowledge, Lori Hamilton, Founder and President of Prosperity Productions approached the challenges of the industry and decided to command a firm that bridges the gap between consumer desires and brand innovation.
A problem-solver, at the core of her being, Lori is driven by a passion for achieving and exploring. Her work has generated over $3 billion in incremental business for clients ranging from Fortune 500 companies to start-ups. She has personally interviewed over 25,000 people from Global CEOs to people living in trailer parks and everything in between.
Founder of an innovative initiative in her own right, Lori Hamilton navigated her brainchild brand’s success story from a small consultancy to a comprehensive service-providing organization. Her firm has researched 23 countries around the world.
In Academics, Lori Hamilton holds a B.A. in Linguistics from UCLA and has won 59 awards for creative and marketing excellence, including five Best of Shows and a Clio. She also uses her Juilliard and other professional theatrical training to create customized workshops that generate hundreds of ideas in a matter of hours. She has taught Insights and Innovation at Columbia University’s Master’s Degree Program in Strategic Communications, NYU Business School, and Pace University. Moreover, Lori speaks three languages semi-fluently, can do 32+ accents, and knows how to caramelize sugar with a blow torch.
Prosperity Production’s Exclusive Service Portfolio
Prosperity Productions strives to bridge the gap between consumer desires and brand innovation. They get inside the data, going beyond the obvious to help people make informed decisions that connect with consumers, build brand reputation, and boost engagement.
Their insights work can:
- Capture customer needs as they evolve.
- Explore potential ideas – what makes them work and why
- Test messages and approaches for communications, sales, and advertising.
- Rank creative, packaging, and sales materials – what works best and why?
- Measure the impact of new programs and campaigns.
- Track customer sales and satisfaction.
- Develop new products, distribution, and communications channels.
- Improve sales team performance.
- Motivate and engage key partners, ad agencies, design shops, vendor partners, and co-sponsorship partners.
What Influenced Your Decision to be an Author?
“I love helping others see the opportunities in insights. Also, I have been supporting myself doing insights work since I was 18, and I learned a lot along the way. I enjoy teaching and sharing ideas with others. The more we can all understand one another, the more compassionate and innovative we can all be. I hope that my writing takes a step in that direction”, said Lori.
Clientele & Corporate Ethos
The clientele ranges from Fortune 500 companies to start-ups. What they have in common is a true desire to bring value to the world. They are focused on creating products and services that better the lives of their customers, and I’m thrilled to be a part of their success. To Lori Hamilton, the goal is the success of her clients, not just showing off how smart her team is. The whole team works hard to understand the internal dynamics of the clients so that the work can be immediately embraced and acted upon. One of Lori’s proudest achievements is that she has had three client teams where the entire team was promoted because of their excellent teamwork.
What Helped Lori Hamilton along the Way?
“Luck and gratitude are the short answers. I am honored to be working for clients that focus on creating good things for the world – be it pharmaceuticals, consumer products, financial service, tech, or other innovations. And it’s a privilege to have respondents share the real, messy truth of their lives. From patients to moms to C suite leaders managing billions of dollars, it’s a joy and a key responsibility to take what those individuals tell us and help our clients turn that into prosperity for themselves and their customers. One key for me has been to ask for advice from experts, and then follow it”, shared the business lady when asked about the driving force behind her success.
From the Founder’s Desk
First, you have to take a step back and see that there are equity gaps. I was lucky enough to chair a meeting at the US Chamber of Commerce about the workforce, and it was eye-opening. Did you know that we are using the same resume format originally designed by the Greeks? Wow! We hire based on a formula of skill sets and experience, but fire-based on soft skills such as work ethic, ability to collaborate with others, etc. Millions of workers are left out of this process – people of color, veterans, women who have been out of the workforce, caregivers for a parent or special needs child, even older workers who have great work ethic but lack a couple of technical skills. Whenever we have an opening, I make a point of asking for non-traditional candidates. It has served us well. Hiring older workers, people of color, and those who need a more flexible work schedule has created an incredibly hard-working and loyal team that I’m very proud of.
A Day in Lori’s Life
Lori Hamilton starts her day with meditation, affirmations, and a workout. Then she heads to work, which is different every day. She tries to make sure she takes breaks – from laying down for 10 minutes to taking a quick walk.
“I am a filmmaker, writer, and actor. When I’m not telling stories for my corporate clients, I’m telling stories to the world,” shared Lori Hamilton.
Favorite Book: The Artist’s Way by Julia Cameron
Road Ahead
Lori Hamilton is excited about diving deeper with the clients. “We are at a place with many of our clients where we are doing foundational research – the big why’s that lead to big ideas. We have several projects on the books for next year that will allow us to help our clients take their work to the next level”, shared the leading lady.
Awards & Milestones
Lori Hamilton and her team have won 59 awards for creative and marketing excellence including 5 Best of Shows, Addy’s, Amy’s, Clio, and a Gold Pencil. Prosperity Productions has also been named on the 20 Companies Who Are Escalating Innovation In The Market In 2021 by the Global Business Leaders Magazine; one of the 50 Most Influential Companies of the Year 2021 by CIO Bulletin, a Media Innovator Award 2021 by AI Global Media and one of the 10 Most Innovative Business Leaders Revamping the Future, 2021 by Primeview.
A Piece of Advice for Female Entrepreneurs
Take the time to study and intuit what you love the most, what lights you up inside. What do you waste time on because you just enjoy it? What work environment energizes you? Follow that! Whatever you love is your best north star for creating and growing your business.
