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INDIAN HERBS SPECIALITIES PVT LTD : TACKLING THE NEEDS OF ANIMAL HEALTH INDUSTRY WITH AYURVEDA

INDIAN HERBS SPECIALITIES PVT LTD : TACKLING THE NEEDS OF ANIMAL HEALTH INDUSTRY WITH AYURVEDA

INDIAN HERBS SPECIALITIES PVT LTD : TACKLING THE NEEDS OF ANIMAL HEALTH INDUSTRY WITH AYURVEDA

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With its legacy dating back to 1951, Indian Herbs Specialities Pvt Ltd. remains at the very forefront of the world of animal healthcare with its market-leading products, multiple awards and a commitment towards better health care and productivity enhancement of animals.

Creating a benchmark of quality, safety, and efficacy, Indian Herbs sets the standards for herbal veterinary products that others only struggle to achieve. It holds depots in every state and UT, separate field force for livestock, poultry and aqua fields, more than 750 stockists and 15,000 veterinary retail outlets throughout the length and breadth of the country.

Besides being a top herbal AHP company in India, Indian Herbs’ products are also exported to more
than 50 countries. Though China holds No.1 position in the world market of herbal human health care products, the distinguished work of present Chairman and CEO of Indian Herbs, Sushiel Agrawal, has put India on No.1 position as a pioneer in the world market of herbal veterinary products.

FOUNDATION WITH GLOBAL GROWTH POTENTIAL

Around independence in 1947, the animals were not treated well, as all allopathic veterinary medicines were being imported, they were expensive and not easily available. Shri Ram Lal Agrawal, a freedom fighter decided to develop herbal medicines for animals and founded Indian Herbs in 1951.

Dr. Sushiel Agrawal, the current Chairman and CEO of Indian Herbs joined his father’s business in 1968 and gave practical shape to the concept of Veterinary Ayurveda, on modern scientific lines including pharmacological, toxicological and controlled clinical studies.

As better and economical alternatives to imported vitamins and amino acids, Sushiel Agrawal succeeded in developing Natural Vitamin C, E, Choline as well as methionine and lysine etc.

As per ORG veterinary market survey reports, Indian Herbs achieved 4th ranking in 1992 overtaking leading Veterinary companies.

SERVICE PORTFOLIO

Indian Herbs offers a wide range of more than 200 herbal Medicines and nutritional products for livestock, poultry, canines, equines and aquaculture. Since 1998, Indian Herbs is also engaged in research, development and manufacturing of unique Ayurmed Specialities (Human Herbal Medicines), particularly for those therapeutic segments where modern system of medicine does not provide satisfactory cures.

DISTINGUISHING FACTORS

  • A well-equipped modern R&D Centre recognized by Ministry of Science, Govt. of India.
  • Developed suitable Methods of Analysis and Standardisation for Herbal Veterinary Products based on finger printing, using chromato graphic techniques.
  • Besides clinical studies, advanced scientific studies like Cell Culture Studies, Nutrigenomic, Metagenomic Profiling, Morphometry, Histo chemistry and Histomorphology Studies, Digestibility and Metabolic Modulation Studies, Profiling by ELISA etc., on the products.
  • Over 200 Veterinary Scientists have been awarded higher degrees such as Ph.D., M.V.Sc. for conducting research on Indian Herbs products.
  • More than 1000 research papers published on Indian Herbs’ products.
  • Many quality certifications like GMP, GMPPlus, ISO 9001:2015, OHSAS 18001:2007, HACCP, FSSAI.
  • 22 Patents including a unique drug delivery system.

THE MAN BEHIND VISION

Sushiel Agrawal, the present CEO of the company was the first to introduce the concept of herbal growth promoters in Poultry and Livestock in place of hormones, steroids, antibiotics etc. Sushiel Agrawal has so far personally authored 53 research papers published in eminent journals and magazines.

Sushiel Agrawal presented the science of Veterinary Ayurveda at many Conventions and Seminars of Veterinary Scientists, Consultants, Nutritionists and Farmers in India and around 50 countries of the
world.

Indian Herbs products have been approved for organic farming in EEC etc. Sushiel Agrawal was invited as Guest Speaker at First International Conference for Organic Animal Farming in USA in 2006.

He was a panel member in a TV programme organized by Doordarshan in the late 90s on the use of herbal veterinary products for health care of pets and domestic animals. Appreciating the concept of Veterinary Ayurveda, BBC telecast the programmes on `Country Watch’ and ‘Country File’ programmes in 1994.

JEWELS IN THE CROWN

National Awards for: Outstanding Entrepreneurship (2007), Outstanding R&D achievements (2008), Outstanding Quality Products (2010), Business Innovation (2014-15) by Ministry of MSMEs, Govt. of India as well as State Awards for Export Excellence (1995-96 to 2018-19) and Product Quality Excellence (2009-10) from Govt. of U.P.

AIMA – Dr. J.S. Juneja Award for creativity and innovation in SMEs with cash prize by All Indian Management Association, Delhi in 2007.

The National Academy of Veterinary Sciences (India), New Delhi conferred Hony. Fellowship to Sushiel Agrawal in 2012.

Indian Federation of Animal Health Companies, Mumbai presented INFAH Award 2017 to Sushiel Agrawal.

Maintaining No.1 position in herbal AHP market in India since 1951, Indian Herbs is the first company to receive approval from the Export Inspection Council of India and Status of 2 Star Export House from the Ministry of Commerce & Industry, Govt. of India.

CURRENT SCENARIO

There is increasing interest in herbal (natural) products for use in animals due to the side effects, withdrawal problems, residual toxicity, resistance development and undesirable consequences associated with synthetic and chemical products.

MAJOR CHALLENGES AND OPPORTUNITIES

The natural products need to be scientifically developed with clearly defined modes of action, rigid standardisation and quality control. Consumers of milk, meat and eggs are now more aware and look for healthy and nutritious foods, free from use of pesticides, antibiotic growth promoters and other chemical products.

HICCUPS ON THE WAY

In the B.V.Sc. curriculum of Veterinary Colleges, only Allopathic Veterinary Medicines were taught. Therefore, Indian Herbs had to make extra efforts to educate the Veterinary Practitioners about the products.

When the products of Indian Herbs became popular, unscrupulous companies ventured into this field,
without any scientific backup, on the basis of low prices, without caring for quality and efficacy. This caused damage to image and credibility of herbal products for some time.

MNCs lobbied that herbal products are not scientific. Indian Herbs had to invest a lot to arrange extensive clinical trials in comparison to allopathic and other herbal veterinary products to prove the efficacy, safety and justify the prices of the products.

CORPORATE ETHOS FOR CUSTOMERS

Indian Herbs provides the right products with dependable quality, efficacy and safety, which helps to gain the trust and confidence of customers. They seek suggestions from distributors and users for the development of new products required by them and improvement in the existing products and the services.

ROAD AHEAD

Because of the increasing trust in Indian Herbs’ products, the market share is regularly increasing both in India and the international market. It is increasingly felt that the future will belong to medicines and health foods based on natural products and Indian Herbs is fully equipped to meet these requirements.

GUIDING FORCE

  • Shri Sudhakar Agarwal- Director(Production)
  • Shri Gaurav Agrawal- Director (Marketing)
  • Shri Vipul Agrawal- Director (Finance)
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