Incorporated in 2017, Cymatic is enhancing the learning of the student by offering advanced technological solutions in Bihar. It is committed to transforming India’s GenNext into educated and competent individuals, with a strong character, thereby generating a real wealth of the nation. Cymatic is the pioneer organization for introducing “Interactive Virtual Classroom” and “Peer Learning uses Synchronization” in India.
Their products have enabled thousands of students across the state to take classes from most qualified professionals around the globe with futuristic solutions. Cymatic is only Edtech Company so far in this region to be recognized by Govt of India, Govt of Bihar as well as the Govt of Jharkhand, Right now laying their operations from Software Technology Park of India, under the Ministry of Electronics and Information Technology.
JOURNEY SINCE THE INCEPTION
Started in 2017, the team spent 7 months to build the MVP then tried running 3 centers with a total of 250 students across 2 districts of Bihar, India. The main objective was to provide such services to the government and other schools as there are 1 million teacher vacancies across primary and secondary schools in India. They tried this for two years and failed in doing so.
In 2019, Kaushik switched his business model for b2c from b2b and Integrated 4 Learning Modules i.e. Lecture, Content, Test and 24*7 Doubt Assistance and created a new MVP in 6 months as there was a market demand for online learning in tier 2 and tier 3 cities of India and we never turned back – stated Kaushik.
KAUSHIK SHARAF – THE MAN BEHIND THE BRAND
A skimpy summary of Kaushik’s life inspired by Invention, Innovation, and Entrepreneurship! Further Kaushik Shared, “It all began at a very early age, pertaining to my natural inclination towards the simple fact ‘The Why(s)’?” why there is a gap between rich and poor so widely while on the other hand, middle-class families being the employee class getting sandwiched between all interests of mankind?”, “Why is not education, skills and other fundamentals available to all humans equally?”, “If nature is serving us equally with her resources, being absolutely free and accessible to all? Being the most intelligent creatures of our ecosystem, with all the advances of science and literature over centuries, why are we lagging behind due to these irrational problems? “Why are the assets so fallaciously distributed between us while the universe chooses to nurture us equally?” The indignation to such observations and inclination for the art of critical thinking, questioning and hence, the passion for entrepreneurship has perpetually imbibed in me.”
“When I was in Bachelor of Engineering, I rationalized my path, even more, to discover myself as a socially impact. It all started, when I started selling self-designed T-shirts for the college fashion in the campus of BIT Mesra, Ranchi, and soon after we started mixing business with Technology and created a health centric databased technology to enable real time data flow of the human body, but as I was only in my second year of college, I failed.
But after passing out from college I was constantly in the hunt for solving something that could bring peace within me. Somehow I got a PPO from a MNC, but gave up just after 7 months, to participate again into one start-up idea in Delhi. Later, even I don’t know why I switched back to Bihar for a contract based consultant offer; it was madness – everyone said. Eventually I Met peoples who were also in hunt for entrepreneurship. We sat together at CCD Gandhi maidan, and it all got started. Everyone said it was madness – Startup in Bihar,Education Technology, lot said – you are going to fail and it would be big this time and will lose everything, are you insane? If you desperately want to do such crazy things why not trying this thing in Delhi or somewhere else,” he added.
EXCLUSIVE LEARNING PLATFORM
E-learning with contents is not new in India; online learning portals such as Byju, Toppr, and Vedantu have had them for a while now. What is unique about Cymatic is that it actually provides curriculum-based learning as it makes us a digital school itself that take care of every learning activities in addition to the web-based learning that others support. Our platform is built to support schools based courses with personalized touch rather than for individuals to casually learn topics online. They have kept the group size of 10-20 students per group so that each student get personal touch attention of teachers plus also get benefitted by the small group dynamics.
CORPORATE ETHOS FOR CLIENTS AND TEAM
Creativity is an extension of human selves, and to nurture that we need to first acknowledge that there is a box, only then we will be able to think outside the box. It’s the daily paradox that we encounter in workplaces; Cymatic provides employees that creative space where he/she can exercise innovation.
Feedback, feedback, and feedback… The only strategy to build a long-time customer relationship is to ensure that there is a proper feedback mechanism to engage with the customer, and you are acting on them. Word of mouth is also the best tool for marketing, and they will talk about you when you are listening to them.
FEATHERS IN THE CAP
- Indian Achiever Award- Most promising Start-up 2020
- CIO Review- 20 Most Promising Edtech Startup in India 2019
- Ranked among top 5 startups from Bihar
- IIM Calcutta: Top 200 startups in India among 60,000 start-ups 2018
- Recognition: Government of Bihar, Government of Jharkhand, Government of West Bengal, Government of India
- Graduate Entrepreneur from VenturePark
FOUNDER’S PERISCOPE
Being an entrepreneur is all about being able to manage and engage with diverse perspectives, and every now and then you will be presented with opportunity cost principle, and the law of diminishing marginal utility; it’s literally everywhere. The one who is able to deal with these two principles in the most uncertain times, go through and succeed, and also how do you define success plays a major role, and that is where having a clear vision becomes an essential part of the journey.
