Red2 Digital launches Marketplace Optimisation Services focused on Amazon, Lazada, and Shoppee

RED2 Is Now Offering eCommerce Brands 360° Solution Consultancy For Optimising Their Presence On Marketplaces Like Amazon, Lazada, And Shoppee

RED2 Digital has launched full-spectrum marketplace optimisation consulting services for SEA-based eCommerce businesses. The services combine the knowledge the RED2 eCommerce team brings to the table with the company’s proven expertise in the Digital Marketing domain with a stated aim to help brands demystify the eCommerce marketplace landscape and achieve growth and sales in the SEA region.

To succeed in eCommerce, brands need to approach selling on online portals with a detailed strategy. It’s no longer enough to list your product and wait for customers. Marketplaces deploy sophisticated algorithms to show customers what they ask for – quite similar to Google. And just like traditional SEO, using specialised marketplace optimisation techniques is necessary to get products more visibility – and ultimately more sales and profit.

RED2 has long-standing experience in delivering improved sales through advanced content, product and brand optimization strategies for numerous businesses. They are also one of the few agencies in the SEA regions that can boast of working with diverse industries and are especially well-known for their domain knowledge on industries such as electronics, fashion, and lifestyle.

Headquartered in Vietnam, RED2 is led by Luke Janich, a veteran of the digital marketing industry in the APAC region. Luke has put together an experienced eCommerce team of external hires from Lazada and Shoppee who are leveraging their knowledge of the inner workings of the marketplace systems to architect solutions that drive growth and sales for online sellers.

The company doesn’t just offer a standardised service; it has launched a whole raft of flexible solutions around Marketplace Optimisation. For example, just for Amazon, they have a set of diverse services such as eCommerce training for business owners, eCommerce focused content & visual development, eCommerce strategy, shop operations, and performance optimization. With such an exhaustive range of solutions, brands have the flexibility to pick and choose what they need and seamlessly integrate it with their overall marketing plans.

Luke Janich, CEO, RED2 Digital said,” Businesses that want to stay in eCommerce must work smartly! Marketplaces like Amazon, eBay, Lazada, and Shoppee have cutthroat competition, and unless brands deploy a unified and sophisticated strategy, they will not be visible to their potential customers. Like everything else in the digital space – organic visibility MUST be supplemented with SEO and paid advertising. It doesn’t matter how good your product is, when all your competitors are using optimisation techniques then you must too!”

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Key ASIC and Ucrest Joint Force in Winning a Deal With Ventilators

Key ASIC’s patented technology MCard™ and UCrest’s iMedic™ have jointly won a deal in combating the pandemic of COVID-19. Following the penetration of the sleep disorder clinics in the US market, Key ASIC’s MCard™ has successfully designed in and bundled with the ventilators shipped by the leading non-invasive ventilator manufacturer in China, BMC Medical http://en.bmc-medical.com/covid-19).

The devices from BMC Medical is one of the most sought after non invasive ventilators in this pandemic and it is expected to grow rapidly with this remote monitoring and management capability.

As a total solution in the same deal, UCrest’s iMedic™, the leading online digital healthcare platform is also integrated to bundle with the BMC’s ventilators to allow patients to upload data from the ventilators to the Cloud for doctors to review from the distance.

In this deal, Key ASIC’s MCard™ is bundled and shipped with ventilators of BMC Medical so that the ventilators are the Internet of Medical Things (IoMT) and Wi-Fi ready to connect to the Internet. iMedic™ PatientAPP and PartnerAPP are also bundled with the ventilators so that doctors can manage the patients remotely, without having to come into close contact or face to face with the patients, reducing the risk of infection of the frontline healthcare workers. The PartnerAPP allows BMC Medical to manage and support its channel partners effectively in the shortest possible response time.

According to a marker research report published by Meticulous Research®, the ventilators market is expected to grow at a CAGR of 15.8% from 2020 to reach $7.72 billion by 2027 with non-invasive ventilators growing at the highest rate.

Key ASIC is a leading-edge chip design technology company that design and market ASIC chips to customers in Asia, US and Europe. One of its core technologies is Internet of Things (IoT) with over 13 patents awarded in U.S., China, Japan, Korea, Taiwan, Singapore and Malaysia.

UCrest is the leading online digital health platform provider where iMedic™ is capable of connecting over 20 FDA and CE certified medical devices including ventilators with the most robust Electronic Medical Records (EMR) in the Cloud.

With the pandemic, ventilators are in high demand and BMC Medical has not only received NMPA approval from China FDA, but also with FDA (U.S.A) under Emergency Use Authorization, CE (European Union), and many other countries including Mexico, Argentina, Australia, Israel, Saudi Arabia, etc. for its ventilators.

In addition to the use of ventilators by the COVID-19 patients, BMC Medical’s ventilators are widely used by the sleep disorder patients.

“As part of the Internet of Things or IOT strategy, we aligned Key ASIC and UCrest’s product roadmap in the healthcare sector right at the beginning where Key ASIC’s IoT chip technology will convert medical devices or equipment to be Wi-Fi enabled so that the traditional devices can be wirelessly connected to UCrest’s iMedic™ Digital Hospital Cloud platform that will allow healthcare providers to offer their medical services online and manage their patients remotely keeping the frontline healthcare professional safe,” said Eg Kah Yee, Founder and Chairman of Key ASIC who is also the Founder and Chairman of UCrest.
“We expect to have more bundling deals of MCard and iMedic with various medical devices in the near future and enabling millions of patients to get online medical services”, he added.

In addition to ventilators, MCard has also been shipped with fundus camera used by the ophthalmologist and spectrum meter used for light analysis.

The demand of non-invasive ventilators is expected to rise rapidly as it can be used comfortably at home or when travel for any respiratory related patients and managed by the doctors remotely.

About Key ASIC:

Key ASIC Berhad (Stock Code: keyasic 0143) is a public listed company on Mainboard of Bursa Malaysia. It specializes design and manufacturing of IOT chips and system, connecting any electronics and non-electronic items to the Internet. MCard and MDrive are the IOT products currently shipping in the market. It also offers turnkey ASIC
design service and SoC design and manufacturing. Its customers are largely in the US, Europe and Asia. It has offices in Malaysia and Taiwan.

About UCrest:

UCrest Berhad (Stock Code: ucrest 0005) is the leading mobile health platform developer and operator with its iMedic™ Cloud Hospital used by thousands of doctors and patients in the US, Russia, China and other Asian countries. iMedic™ is wirelessly connected to more than 20 different type of devices and it is powered by advanced Internet of Medical Things (IoMT) and Artificial Intelligence (AI) technologies capable of performing comprehensive analysis of the health data of the users to produce timely and accurate health information.

FAQ:

Q1: What is the contract amount? A1: We have a very strict NDA with the customer and we are not able to disclose at this time. There are a number of customers that have the chips designed and manufactured with us that are currently used in the ventilators.

Q2: What is the financial contribution to KA? A2: We are not able to disclose financial at this time. The orders are coming in strong and our customers are forecasting more MCards and iMedic are needed for the rest of the year.

Q3: What is the life cycle of this product? A3: Healthcare products have much longer life cycle than consumer electronics and that is what we like about this. Most like this product will last about 8-10 years with some upgrades.

Q4: COVID-19 seems to be under controlled in some countries and does this impact the business? A4: Though the pandemic maybe over one day, the use of ventilators for sleep disorder patients are growing at about 6.8% per year. With the pandemic, patients and doctors are now aware that remote monitoring is available and we expect adoption to grow for the sleep apnea market.

Powerful edge device provides compact, fanless control with IP 65/67 rating

With the new C7015 ultra-compact Industrial PC, Beckhoff combines its extensive expertise with PC-based machine control and IP 65/67 components. The result is an Industrial PC (IPC) designed with IP 65/67 protection for direct installation on the machine or other equipment. The edge device is ideal for decentralized installation and provides powerful multi-core computing performance. When used as a full-fledged control computer, the device also reduces the required control cabinet space. This simplifies machine design as well as subsequent system expansions.

The C7015 ultra-compact IPC, which measures 85 x 167 x 43 mm, is an economical yet high-performance IP 65/67 device designed for installation within machine environments. The space-saving, fanless device is universally suited to high-performance automation, visualization and communication purposes. Its applications range from classic machine control to the decentralized edge computing utilized in advanced Industrie 4.0 concepts.

High-performance edge device

The C7015 is equipped with a powerful Intel Atom® multi-core CPU with up to four processor cores. Compared to conventional ARM-based edge devices, it is able to support far more demanding applications as well as decentralized data pre-processing and the acquisition of large data volumes. The device housing with IP 65/67 protection rating is another feature that makes the C7015 ideal for use in modern edge applications, even in harsh production environments.

Decentralized machine control with EtherCAT P

The IP 65/67 IPC also serves as a highly functional machine controller. Installing it directly in the field can save valuable electrical cabinet space. This reduces machine footprints significantly, especially when combined with other Beckhoff components with a high protection rating, such as the AMP8000 distributed servo drive system and the EPP series of EtherCAT P I/O modules. These solutions can vastly simplify machine design while also minimizing the effort of subsequent system expansions, such as the addition of an energy data acquisition system.

The integrated EtherCAT P connection of the C7015 creates a range of new options for efficient sensor/actuator connection via the IP 67protected EPP modules. In this way, even complex diagnostic or condition monitoring tasks can be decentralized and supported with minimal installation effort, for example. For that purpose, a special mounting plate enables direct attachment of an EPP module to the C7015. If required, additional EPP modules can be flexibly connected via EtherCAT P for specific applications.

COVID-19 : How technologies will converting manufacturing in pharma companies

COVID -19 : How emerging technologies will transform manufacturing in pharma companies:

We live in extraordinary times. The COVID -19 situation has impacted the planet , adversely affecting the economies and therefore the businesses thanks to complete lockdown. because the total shutdown has halted daily operations, many organizations across several sectors are charting out alternative ways to attenuate the shocks of the pandemic on the companies .

One of some ways that companies especially in critical sectors, like pharmaceuticals, can operate and meet the stress of the purchasers and partners is thru Digital Transformation. Since pharma companies need to respond, recover and thrive in these unprecedented times, it’s crucial for them to require the digital route.

Hence, to assist pharma and other companies to really experience digital transformation within the times of crisis, leading global leader in industrial automation and knowledge , Rockwell Automation has created a standard virtual platform where industry stalwarts from different domains, media, etc., can share in-depth overview of operationalizing digital transformation, share anecdotes, tactics and methods to inspire customers and help their business cash in of the digitalization of producing .

In this backdrop, Rockwell Automation recently held an insightful virtual event on ‘De-risking Pharma manufacturing during Cygnus atratus crisis’ where industry heads spoke at length about the longer term of producing within the pharmaceutical industry and the way Cygnus atratus events like the COVID-19 pandemic have brought an urgency to shift to technology in conducting daily business operations.

The experts unanimously voiced that technology will bridge the arrogance gap and automation will play an enormous role within the times to return .

“Role of latest technologies that we’ve been witnessing in last 4-5 years that basically involves the fore. Also, we’ve to imagine those scenarios which create remote collaboration through the virtual space. We’ve seen excellent use cases where Augmented Reality is allowing people to collaborate together and conduct operations during a safe manner,” said Sawhney. He said technology like remote assistance tools also will help in real-time deciding .

Besides automation and analytics, Augmented Reality (AR) also will play a pivotal role in remote collaboration and meeting customer demand. as an example , through AR, an expert sitting in any corner of the planet are going to be ready to guide a technician present on the bottom on an array of issues associated with machinery.

This kind of technology will enhance collaboration and resource allocation.

“Supply chain will certainly change. the govt is additionally insisting on the backward integration associated with the API supplies. Also, the Indian industry is gearing up to require this challenge. Next six months, you’ll see lot of changes within the API industry. Automation would require some sorts of investments and these investments will come, bigger companies are going to be ready to roll in the hay earlier followed by the smaller ones as this may be need of the hour,”

Meanwhile, Head-Information Solutions Business, India & South-East Asia, Rockwell Automation gave an in depth presentation on ‘Digital Rises to the Challenges of Pandemic’ and spoke at length how pharma companies can meet increased demand within the times of crisis.

“You can meet the increased demand by addressing two key issues- increased productivity of assets and machines i.e. preventing downtime and second is you’re producing right. These two issues are often addressed through advanced technologies associated with analytics, machine learning, etc. So, we leverage data from the operations and assets and build predictive models and use machine learning and algorithms to comes up with predictive analysis,” said Ghosh.

Rockwell Automation is offering a free Remote Assistance with Augmented Reality from its factory talk innovation suite-powered by PTC to assist manufacturers during the COVID-19 crisis.

Since the fashionable technologies can help organisation thrive just in case of Cygnus atratus events, they will also cause certain cyber security issues. to deal with them, Sabyasachi Goswami, Connected Services Commercial Leader-Asia Pacific, Rockwell Automation, gave inroads into Managing Cybersecurity within the Times of Crisis becouse of COVID-19.

“A cyber security approach doesn’t mean that we just hire a hardware or a software and it’s end of the journey. it’s endless process. you’ve got to seem at the entire ‘attack continuum’ and identify & protect asset inventory services, detect real-time threat detection services, and respond and recover,” said Goswami.

Meanwhile, experts also took questions during the webinar, which was attended by over 250 people. Speakers at the event included some well-known names like Nilesh Amrutkar, Head Project Management, Jubilant Life Sciences, M. Sriramamurthy, VP – IT, Mylan Laboratories Ltd and moderated by Vikas Dandekar, The Q&A session was also held to check the knowledge of the audience members.

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Google Startup Grind – Entrepreneurs for Entrepreneurs

As a rising global entrepreneur platform meant to inspire, educate, and connect, Google Startup Grind, is organizing some of the largest conferences and startup events around the world which have been glorified by the likes of Reid Hoffman (LinkedIn’s co-founder), Eric Schmidt (former Google CEO), Cal Henderson (CTO at Slack), and Mikkel Svane (CEO of Zendesk), among many others. Presently, this global entrepreneur community has more than 2,000,000 members and is spanned across 400 cities in 120 countries.

Having provided professional growth advice to companies like Patron, the Japanese influencer sharing economy platform, I have recently assumed the responsibilities of the Growth Advisor at Startup Grind. My role, in this regard, is to assist the US & APAC Startup Grind Directors, with a specific focus on strategizing their growth in South Asia, and especially in Japan.

So as to strengthen the community, and to propel its growth, we are building strategic partnerships in the region, and collaborating with startup leaders, sponsors, media partners and, obviously, entrepreneurs.

In 2018, as in the years before that, we organized our Global Conference which our beloved CEO, Derek Andersen, flagged off with a vision of “helping others before yourself”, “giving first”, and “making friends”. The realization that being an entrepreneur can get lonely at times, this conference focused on alleviating the troubles of global entrepreneurs, in sync with Startup Grind’s overall motto.

That said, I’d like to now elucidate to my readers a crucial aspect of the Startup Grind mission.

Enabling a Global Startup Movement

Beyond all doubts, the Silicon Valley is still the capital in the world of startups. Yet, especially with the recent developments in AI, IoT and Blockchain, among others, budding entrepreneurs are making significant innovations around the globe.

Yet, lack of infrastructure, inefficient assistance, and unfavourable investment ecosystems are some of the major issues which cripple the global startup industry, especially in the economically backward or semi-backward regions.

Moreover, when I started with Startup Grind, there were no consolidated regional hubs in Asia, which could be representative of the startup ecosystem of the entire region. A hub that could act as a confluence of investors, entrepreneurs and other stakeholders from the region, wherein they could co-function to build a thriving ecosystem for existing and budding startups in their region.

Against this backdrop, one of the primary motives of the Startup Grind community is to transform the existing, so to say, vertical relationship between the European and Asian startup ecosystems, into a more horizontal one.

As an advisor, my responsibilities lie in developing strategies to mitigate these issues, primarily, by bridging the gap between investors and entrepreneurs, as well as, providing guidance regarding technological implementations, on top of offering holistic assistance in terms of growth strategy, project roadmap and so on.

In short, we envision an interconnected world in which entrepreneurial innovations from one region (wherever it may be) informs and inspires similar, or probably even more significant, developments in others. Together, we intend to create a startup-friendly future for the generations that be, and those to come.

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CHACHA CHAUDHARY Debuts the OTT Scene in Style with Disney+ Hotstar VIP

After its riveting success on Disney Kids channels in India, Toonz Media Group has now signed an exclusive deal for Chacha Chaudhary series with Disney+ Hotstar VIP, introducing the most iconic Indian cartoon hero and brand on the OTT platform for the first time.

Meanwhile, the second season of the series will also be aired on the Disney Kids Channels in India, following the exceptional reception garnered from children across the country for Season 1. Production has begun for brand new episodes of the show, which will include 52 episodes of 11 minutes and will be aired across Disney Kids Channels network in India, besides the Disney+ Hotstar VIP platform.

“We are really excited about Chacha Chaudhary boarding the OTT platform for the first time which will give an opportunity for the complete family to relive, entertain and engage with Chacha & Sabu. And to have Disney+ Hotstar VIP as our OTT partner for the series is like the icing on the cake. Toonz’s relationship with Disney goes back many years, and this partnership has reinforced it further,” said P. Jayakumar, CEO of Toonz Media Group.

The quintessentially Indian comic superhero, who has entertained generations of readers, Chacha Chaudhary has been an integral part of India’s pop culture since it was first created by legendary cartoonist Pran Kumar Sharma in 1971. The adaptation of the comic book into an animated series was championed by Toonz, with the vision to develop Chacha as the number one animation IP from India. Season 1 of the series was launched on Disney in June 2019 following an exclusive TV deal with Toonz.

Besides its success on the small screen, Chacha Chaudhary has today grown into a 360 degree brand with more than 500 titles published, 250,000 books sold to date, comics published in 5 languages, massive exposure through 35 newspapers in ten languages and free E-comics on Google’s free wifi in 100 railway stations across India in 18 languages. Chacha’s merchandise was released to the young and adults fans earlier this year and the kids merchandise is expected to launch in market by late 2020. Chacha’s core Indian values with mental strength should be good inspiration for kids and whole family at these times.

“Chacha Chaudhary has always been related to solving problems when someone is in trouble. Readers have read and enjoyed its comics since 1960. Toonz has recreated the iconic cartoon in animation. Chacha Chaudhary series being telecasted on Disney+Hotstar OTT platform is a new beginning. Now kids can watch their favourite show anywhere and anytime,” said Nikhil Pran, CEO of Pran’s Features.

Although primarily a nostalgic, growing-up staple for the pre-millennial generation, Toonz has taken special care to make the animated adaptation of Chacha Chaudhary relevant for the millennial audience as well. For this, subtle tweaks were made to the show, like the introduction of a new character – Pappu Pendrive – who is a gadget freak. The highlight of the series, however, remains its focus on the themes of problem solving, adventure, humour and reinforcing the message of good over evil.

About Toonz Media Group – Toonz is a 360-degree media powerhouse with over two decades of unparalleled experience and one of Asia’s most active animation production studios (over 10,000 minutes of 2D and CGI kids and family content per year). Toonz, having worked with many of the leading entertainment studios, channels and networks including Marvel, Nickelodeon, Turner, Disney, Netflix, Dreamworks, Lionsgate, 20th Century Fox, Paramount, Sony, Universal, BBC, Amazon, Google, Hulu, HBO and Exodus Film Group, have over 75 animation and live action series, as well as five feature films to date. Toonz has also recently entered its 3rd feature film partnership with Exodus Film Group on a feature titled “Pierre The Pigeon Hawk” with a voice cast including, Whoopi Goldberg, Kenan Thompson, Howie Mandel and Luis Guzmán.

About Pran’s Features LLP: Pran’s Features carries on the legacy of the celebrated creator of Chacha Chaudhary, Padma Shri Pran Kumar Sharma. The best-selling comics publisher is headed by Nikhil Pran, son of Pran Kumar Sharma.

HINDUSTAN ZINC: A Pioneer in Mining Industry & World’s Leading Integrated Zinc-Lead-Silver Producer

It has been truly said that the passion for entrepreneurship is unravelled when it is manoeuvred by a desire for the welfare of the society and nation. A strong determination of the country’s development paved way for the foundation of Hindustan Zinc, which, today, is India’s only and one of World’s leading integrated producers of Zinc, Lead, and Silver, with a production capacity of about 1.2 million tonnes.

Incorporated in 1966, Hindustan Zinc sits on top of the industry for its tier-1 assets and high quality products. A Vedanta Group Company, Hindustan Zinc is headquartered in Udaipur in the State of Rajasthan where it has its Zinc-Lead mines and smelting complexes. As one of the pioneers in this space, the company leaves an indelible mark by providing Zinc sufficiency to the nation and representing India in the global Zinc, Lead and Silver market. It governs about 80% of the growing Zinc market in India and produces almost 100% of India’s integrated Silver.

The Guiding Force

CEO & Whole-time Director of Hindustan Zinc Limited, Sunil Duggal is a result-oriented professional with over 35 years of extensive experience in leading high-performance teams and 20+ years in leadership positions.

Sunil is serving as President – Federation of Indian Mineral Industries, President – Indian Lead Zinc Development Association and Vice Chairman – International Zinc Association. Recently, he was appointed as the Chair – CII National Committee on Mining.

The Echoing of HZL’s Excellence (The Journey)

The journey from 1966 to 1999 had laid the foundation of mechanised Zinc-Lead mining and smelting in India. As the world was moving ahead in production and capacities, it was time for the government to look for disinvestment in public sector units which had the potential to grow further but were lacking due to funds and resources.

Since its disinvestment in 2002, Hindustan Zinc has invested over US$3 billion in 4 phases of expansion programs to reach metal production capacity of 1.1 million tonnes per annum. Hindustan Zinc has a mine life of more than 25 years with reserves & resources of 403 million tonnes.

Hindustan Zinc mines are expanding enormously and expected to reach 1.2 million tonnes of mined metal capacity in the imminent future. Its underground production shafts at Sindesar Khurd mine and Rampura Agucha were commissioned recently. Further, further expansion to 1.35 million tonnes per annum is under planning stages.

The Company has recently set up two new mills at their operations in Zawar Mines and Sindesar Khurd Mine, with a joint capacity of 3.5 million tonnes of ore-treatment, increasing its total milling capacity to over 17 million tonnes per annum.

To increase metal production through the recovery process, Hindustan Zinc is also setting-up Fumer Plants, of which the first one will be commissioned in FY2020. This will help in the recovery of metals from smelter waste – particularly Lead and Silver.

As per World Silver Survey 2019 by The Silver Institute, Hindustan Zinc is now the 9th largest silver producer in the world. The Company has increased its production of Silver manifold in the last fifteen years from 41 tonnes in FY 2002 to 679 tonnes in FY 2019 and plans to take it to 1000 tonnes.

Differentiating Factors

Zinc is majorly used as a raw material that finds its applications in structures, sheets, sanitary wares, decoratives, chemicals, oxides, dust, wires, etc. To meet the dynamic needs of the industry and be more customer-centric, Hindustan Zinc has always been ready for any kind of collaboration and knowledge sharing exercise that creates a win-win situation for both parties, which is unique and differentiates it from its competitors.

In the past, they have collaborated with their customers to develop new value-added products to increase productivity and yield, reduce wastage created due to re-processing & overall carbon footprint which is aligned with the group philosophy of developing sustainable business models which are environment-friendly

“At HZL, we give highest priority to the safety of our people and the conservation of scarce natural resources through technology and innovation”

A Glimpse of Indian Mining Sector

Over the last decade, the contribution of the Indian mining sector to India’s GDP has not been more than 3 percent. The mining sector aims to contribute 7-8 percent to the GDP, which could create around 25 million jobs in the country, directly and indirectly and has the potential to propel GDP growth to more than 9 percent.

Thanks to the technological revolution, the nature of mining is constantly shifting. Most of the mines in India are open-pit mines, but the transition to underground mining is around the corner. There is a need for a huge amount of metals and minerals to support the country’s sustained growth in the infrastructure sector, the automotive sector, and power production. With mines going deeper, it is always easier said than done. The need of the hour is not only mining but mining with better safety, cost and in a sustainable manner.

Rightly, underground mines in India are focused on the increased use of technology, skill up-gradation to adapt to these technologies for increased efficiency & productivity and minimizing the cost to gain competitive advantage. With the government giving the push in the right direction by granting leases for a longer duration, allowing 100% FDI under the automatic route (non-fuel and non-atomic minerals), greater transparency in government policies and low custom duty on capital equipment, the current scenario is immensely positive.

Creativity and Innovation in the Workspace

There is not much scope for creativity and innovation when you are neck-deep, going through the same routine day in & day out again & again. Creativity and innovation can be kindled only when you reflect on things, when your imagination is stretched beyond belief and when your exposure widens.

Hindustan Zinc encourages its employees in visits to benchmark operations & exposure to benchmark practices. There is so much happening around, so much to learn, they strive to give their employees exposure to these happenings. This exudes confidence in their employees, supports them in trying new things and encourages them to make decisions independently. These things bring long-lasting creativity and innovation at HZL.

Corporate Ethos for Clients

Through regular customer engagements with senior management, the team is always connected with customers to get feedback, which is rigorously incorporated to provide better services. Through their associations with global bodies, they facilitate visits of internationally recognized industry experts in their customers’ facility to understand their process and suggest the best in class technology, right product and process to improve efficiency & reduce costs.

Hindustan Zinc has invested a wide distribution infrastructure to be reliable in the delivery and is strategically have a point of sales in all major steel and zinc industrial clusters in India which reduces the inventory carrying cost and lead time forcustomers. They have also invested in developing value-added product capacities to provide “One-stop Zinc Solution” to customers so as to build a long term relationship.

Hindustan Zinc is a technology and innovation-focused company with digitized end-to-end customer service right from the order placement, real-time tracking of shipments, payments, grievance redressal, etc. It is in phase to develop its e-commerce portal as they want to change the traditional way of selling metals and incorporate the best practices that are being used in other industries.

Road Ahead

“Future of the company and most importantly the industry is bright for sure. We are a growing nation, our needs are growing, and we aspire to become a $5 trillion economy by 2025. To realize this, we need a lot of infrastructure and rightly so, the government has already made big plans for infrastructure growth. It intends to spend 100 lakh crores over the next 5 years on rural, social and industrial infrastructure,” Sunil Duggal explains.

“This will create a huge demand for so many commodities including metals & minerals and no single company can absorb all the demand. No one could have imagined a better scenario than this for the industry,” he further adds.
“At HZL, we give the highest priority to the safety of our people and the conservation of scarce natural resources through technology and innovation.” – Sunil Duggal

Hindustan Zinc is India’s largest and world’s leading zinc-lead miner. With more than 50 years of operational experience, it currently holds about 80% of market share in India’s primary zinc industry and is among the Top 10 silver producers globally with an annual capacity of 800 MT. Currently, Sunil Duggal is leading the company as CEO and taking it on higher latitude.

Vibha Education Services Corp: Mindset for Success

Entrepreneur, be it is a small MSME business or a million-dollar turnover company, today this word is the fanciest and buzzing word in all the industries and everyone wants to become a one.

Being an entrepreneur is not easy at all. People say “Entrepreneurship “is booming in the current world, and the future is all about that. Is that so? Can everyone be an entrepreneur? It is a skill for sure. For some it comes naturally, others out there strive hard to learn it. Of course, the skills can be honed.

A company becomes successful when they deliver customer-focused solutions. The initial stages of entrepreneur life are tough. Once the company grows with good leadership skills, incorporating market strategies, understanding the need of the clients, using enterprise design thinking to get solutions for the problems, and updating the products are the necessary aspects. Being a continuous learner and honing business skills takes the person and the business to next level for sure.

Also, being accountable for the mistakes you make and taking complete responsibility for that, and working on the action plans to avoid in the future is a behaviour trait that entrepreneurs have to poses. Mark Zuckerberg Poses these qualities as a successful entrepreneur. He once said in an interview “I am Sorry and I am responsible for it” for all the fake news and other loopholes on Facebook.

If the company fails for reasons unknown though they have a decent success graph, it is ideal to analyse as where they have gone wrong and plan up remedial actions. It is always ideal to bounce back with more strength and courage after failure. There should be no room for ego and other stuffs as there is nothing to lose. Success is relative in both scenarios the one failing and bouncing back and the other who tried to realize his dreams.

If an entrepreneur had learned everything, grown and risen above the challenges, can’t they rise up one more time even if the business fails? Because the person has built it initially without much knowledge and experience. With everything now in hand, can’t it be built one more time? But the question is whether he/she will be willing to start again. If the answer is yes, then he/she can be able to build anything new. Maybe some new service/product or a new industry too.

Ford’s first two car companies failed and left him broke. But that didn’t stop him from founding Ford Motor Company and become the first to apply assembly line manufacturing for cars. He became one of the three most famous and richest men in the world. He never dared to dream again and again. So, what’s the mindset? It is the growth mindset and being Innovative, versatile and adaptable to the changes in the world.

Few tips to be a successful entrepreneur:

Setting SMART goals and working towards it and the ability to change and adapt.
Finding a mentor to help you grow and bring clarity when you are struck.
A continuous learner – It doesn’t mean you can stop learning once you are an entrepreneur. that’s the time updating your skills and knowledge is crucial
Restless reinvention – continuous testing and learning in order to improve the solution to a problem
Focus on building values and learning by all means to become an expert in the industry
Focus on user outcomes – not what you can deliver, what the customer want. What experience you can give them and try to solve their pain points.
And finally Mindset with full of confidence, positive, self-belief that “I am enough” and “I am worthy” and hard work can take the person to heights for sure

Finally, every time you try and fail you get closer to the best solutions. If you are not failing, then you are not doing anything interesting. When you are okay with being wrong, you open up yourself to better ideas and solutions. All it needs to be resilient, the courage to try again and follow your dreams and passion one more time with all the learnings and experiences in your hand and ready to face another set of challenges that come along the way.

JIGNA SHAH: The Young, Promising, Dedicated Business Woman Spearheading Reve’ Fashions & Reve’ Organika to New Heights

Long before the trend of buying organic products came into existence; REVE’ Organika was incepted by Jigna Shah when the visionary unveiled a revolutionary plan. It was a plan to provide natural products that are proven to keep skin healthy, naturally healed and the senses rejuvenated through an essential oil.

REVE’ Organika was founded with a mission of “Beauty that touches your Soul”. It all began with a question, “What skincare products do you use”. This simple question spiralled into a thought process about skincare and beauty. The moment of revelation was, “Beauty is but Skin Deep, but the feeling of beautiful touches your soul”.

They are one of the largest vertically integrated oil-based skincare companies, manufacturing and supplying the best quality products in the world. This brand is supervised by an accomplished businesswoman, Jigna Shah the CEO of the REVE’ Fashions & REVE’ Organika.

More About The Leading Lady

An inspiration for not only women but men also, Jigna Shah is a fashion enthusiastic and proficient business leader. She was born in a Gujarati family as a younger 2nd child. Her father was highly-educated professional C.A, C.S, and I.C.W.A with a progressive mind for a girl child, obviously the emphasis was academics. She did her master’s in commerce and started her career as a profession in economics.

But, she didn’t enjoy it much as her nature was ambitious, she wanted to travel the world, see beautiful destinations, and meet new people, ear different cuisines. While Jigna was speeding her wings to fly higher, her father passed away at the age of 49, and her purpose of pursuing a teaching job was lost.

Jigna went to her faculties for guidance and their suggestion was to join any creative field after seeing her active participation in extra-curriculum activities as a student committee member. With his faculties’ suggestions, she joined NIFT with no financial support of anyone since her father had gone recently. And from here, Jigna’s struggling journey started.

Jigna struggled a lot and won all the battles on her way. Today, she is among the successful businesswomen of India. Jigna’s relentless zeal, incessant quench for success and willingness to walk the extra mile has broken all myths about her inborn limitations that were supposed to be major roadblocks on her success path.

And, she sets a new parameter for leadership in the Indian business which could be a benchmark for every person.

Diversifications & Company’s Future Perspective

Diversifications in terms of New Product range after constant research, Improvising Quality Standards & best services along with imparting knowledge to clients is their USP.

“Our company has been identified as one of the top brands in the market with 25year’s existence & loyal clients. We are diversifying to Eco-friendly, Sustainable Fashion, and Organic wellness range under the brand REVE’ Organika & Organic Farm-fresh too which is very environment-friendly”, Jigna proudly shared.

Jewels in the Crown

Global Award from Google & World federation of Hillary Clinton as one of the Top 50 Most influential Youth Leaders
“ICONIC WOMAN” Award from the only International chamber with Most Dynamic women leaders from the world
100 Women Entrepreneurs of India for 2016 by World Bank Training Leadership Program
“Udgam Women’s Achievers AWARD” in Business Category, for 2014
“Business Standard” Award as Entrepreneur of the year in 2004
Jigna Shah got associated with Mrs.Meneka Gandhi for the most prestigious project-“Ahimsa Peace Silk”(Non-Violence Silk)
She is selected as “Super Woman” by most acclaimed Hindi film Super star Vidya Balan’s “Super Woman” Contest by Radio fm 95.
She is honoured to be in Advisory Board of Ahmedabad Literature Festival…
Jigna Shah is privileged as a jury member of “Udgam Awards”.
She is the India Committee Chair Person for ALL Ladies League.
She has been declared “Pride of Gujarat”,”Pride of Maharashtra” & “Pride of India”.
Jigna Shah is declared as one of the top 5 most popular Designers of Gujarat.

The Secret Sauce

Client relations with the assurance of Quality
Don’t give up when the organization faces Crises
Constant innovations

Biggest Failures & The Definition Of Success

Jigna shared, “When my factory labour left the huge order incomplete and it took me 5 years to compensate for massive financial loss & credibility in the market.”

She believes that success is all about Humbleness & Giving back to society in the form of betterment, Knowledge, Employment or any form of contribution.

New Ideas to Implement & Vision in Life

Connecting Experts/ Mentors to guide students in their journey & to help them in marketing their concepts too. To create Human Libraries to build better youth of India with a lot of values.

Enjoy every phase of life with enriching oneself through Experiences.

Leadership Style

“Leadership comes with Futuristic Vision, Actions, Risk-Taking ability & Strategy to work with a team. I have my factories & offices in Ahmedabad & Mumbai with a team of 100 people & Top Clients from Stars to Politicians to High-end Professionals,” stated Jigna.

The Characteristic Every Leader Should Possess

Burning Fire with Enthusiasm

Words of Wisdom

Life is a mixed bundle…

You can’t build a castle on the basis of Wrongs..!

MAVCOMM CONSULTING: Offering a Complete Suite of Branding Solution By Synchronizing Public Relation With Digital Marketing

We understand that change is inevitable if you want to win the game, better accept it and if you really want to win the game – always be future-ready. – Anand Mahesh Talari

A growth-oriented, digitally-driven company renowned for its comprehensive services with a strategic and integrated approach to marketing and communications, Mavcomm Consulting Pvt. Ltd. is not just a brand that claims to rule the market space but believes that in the last several decades it has crossed that horizon too.

The foundation stone of Mavcomm was taken in 2006 with a goal to bridge the gap between what clients needed and what consulting companies offered. The ascending growth and stature of this brand is not an overnight miracle, but a tedious process of toiling over activities and processes set in the past that prepare the brand for the future today. Siddhartha Upadhyay and Anand Mahesh Talari envisioned this brand to work closely with clients to provide them with strategic counsel to craft compelling stories and help deliver them through the most relevant channels.

Initially, it was started as a pure-play Public Relations and Communications consulting firm and has evolved over time to integrate advisory, digital, specialized crisis communications and comprehensive brand communications to the bouquet of services. Mavcomm’s areas of expertise include shipping, media, transport, mining, and manufacturing. It has been a trusted communications adviser to many Fortune 500 and leading companies and individuals across their growth stages for over 14 years.

As a leading full-service communications company designed for modern marketing milieu, Movcomm provides a personalized approach and senior-level engagement to create comprehensive and effective communications programs for all clients with in – over 20 members in the team.

Headquartered in New Delhi, Mavcomm has a network of offices and affiliates located in strategically important locations such as Chandigarh, Jaipur, Kolkata, Pune, Hyderabad, Ahmedabad, Chennai, Bangalore, Kochi, Patna, Raipur, Bhubaneswar, Indore, and Lucknow.

The Visionaries

Mavcomm group was established by two industry thought leaders – Siddhartha Upadhyay and Anand Mahesh Talari. Siddhartha is an experienced management leader with expertise in strategic business growth who is leading the Advisory and advocacy business for the group. Mavcomm advisory Private Limited Is led by him. Anand brings with him the experience of working with India’s top PR firms and is leading the groups PR and Crisis Management business. Anand leads to Mavcomm Consulting. The third partner Chhavi is leading the digital PR and marketing business within Mavcomm Consulting.

Service Portfolio

The Mavcomm group has three companies within its portfolio. Mavcomm Advisory Private Limited, Mavcomm Consulting Private Limited and Camas Media Private Limited. Mavcomm Advisory is into Business consulting which primarily encompasses hand holding international companies and organizations to understand the dynamics of Indian polity and business environment to help them establish themselves in a prescribed time-frame.

Mavcomm Consulting is a full-fledged PR and Communications Consulting company. Camas Media was a full-fledged digital marketing and online reputation Management Company started 13 years back but they realized the importance of the fusion between digital media and communications a few years back and merged, making it an integral part of Public Relations Campaigns. PR Consulting and Digital Media are combined in one entity as Mavcomm consulting now.

In line with this vision, they have segregated their services into four areas:

Public Relations & Communications
Advocacy
Crisis Management & Communications
Digital PR and Marketing

Hiccups on the Way and Progress

The challenges that Mavcomm Consulting faced are the same that any bootstrapped young companies face. Internally it has been about attracting and retaining the right talent. This is an industry with a very high churn rate and they have also faced the same. Externally the company has gone through two periods of recession and slowdown which has been a challenge in its growth phase.

With a track record of successful delivery for clients over thirteen years, Mavcomm group is currently poised to achieve fast growth and be amongst the top companies in the sector. With its current portfolio of services, the company has gained a very strong understanding of messaging and how it is the most critical component of communications across not only reputation management but also brand image.

Secret Behind the Success

Mavcomm is a unique and specialized group that aligns sales and marketing together and that has been the key delivery factor since inception. The founders realized the tactical importance of public relations and realized early on prospective changes in the form of emergence of digital media and the emergence of social media and today they sit victorious with their assessments and continue to study in which direction the industry is moving.

“Public relations follow after the innovation and product development takes place at least in the minds of the owners of the brand and the principles of the brand. Our job is to be future-ready with the relevant communication which gives us a lot of insight into what and what not of the product communications, media habits of the readers and the ongoing trends”, states Anand Mahesh.

Motivating Creativity and Innovation in the Workspace

Mavcomm Consulting follows a Boundary-less Approach combining the old with the new, flanking traditional PR with the new age digital and social media platforms taking into account that the lines between PR and traditional marketing are now blurring. With an early realization that to be able to service businesses effectively a convergent approach spanning across multiple platforms and communication channels, Mavcomm has tried to stay ahead of the curve.

“We have a flat structure of reporting and with a small team, the bonding is great. We believe in empowering people to achieve their full potential and upskill them in areas where they can improve,” Anand Mahesh states.

Building Long Term Customer Relationships

Mavcomm enjoys a long-term relationship with its clients. Most of their clients have worked with them over a period of 6 to 7 years and some of them have enjoyed a decade long association with the team.

The strategies which have been successful for the company are:
Proactive efforts for clients rather than following a reactive approach
Focus on planned communications
Emphasis on research-driven communications to create a pull factor
Continuous involvement of Senior team members
An extremely strong network of affiliates
Strategic alliances with partners

Road Ahead

The PR Industry itself is expected to grow at 15% to reach Rs 2,270 Crs. by FY 21 as per a PRCAI report. Mavcomm Consulting is focused on gaining a significant portion of that.

Established in 2006 under the hegemony of Siddhartha Upadhyay and Anand Mahesh Talari, Mavcomm holds the distinction of being one of the few PR consultancies in India set up in the Mid-2000s to grow and thrive in an industry becoming increasingly competitive. The vision of the company is to realize the enormous potential benefits to clients through access to native specialists in countries around the world.