RED2 Is Now Offering eCommerce Brands 360° Solution Consultancy For Optimising Their Presence On Marketplaces Like Amazon, Lazada, And Shoppee
RED2 Digital has launched full-spectrum marketplace optimisation consulting services for SEA-based eCommerce businesses. The services combine the knowledge the RED2 eCommerce team brings to the table with the company’s proven expertise in the Digital Marketing domain with a stated aim to help brands demystify the eCommerce marketplace landscape and achieve growth and sales in the SEA region.
To succeed in eCommerce, brands need to approach selling on online portals with a detailed strategy. It’s no longer enough to list your product and wait for customers. Marketplaces deploy sophisticated algorithms to show customers what they ask for – quite similar to Google. And just like traditional SEO, using specialised marketplace optimisation techniques is necessary to get products more visibility – and ultimately more sales and profit.
RED2 has long-standing experience in delivering improved sales through advanced content, product and brand optimization strategies for numerous businesses. They are also one of the few agencies in the SEA regions that can boast of working with diverse industries and are especially well-known for their domain knowledge on industries such as electronics, fashion, and lifestyle.
Headquartered in Vietnam, RED2 is led by Luke Janich, a veteran of the digital marketing industry in the APAC region. Luke has put together an experienced eCommerce team of external hires from Lazada and Shoppee who are leveraging their knowledge of the inner workings of the marketplace systems to architect solutions that drive growth and sales for online sellers.
The company doesn’t just offer a standardised service; it has launched a whole raft of flexible solutions around Marketplace Optimisation. For example, just for Amazon, they have a set of diverse services such as eCommerce training for business owners, eCommerce focused content & visual development, eCommerce strategy, shop operations, and performance optimization. With such an exhaustive range of solutions, brands have the flexibility to pick and choose what they need and seamlessly integrate it with their overall marketing plans.
Luke Janich, CEO, RED2 Digital said,” Businesses that want to stay in eCommerce must work smartly! Marketplaces like Amazon, eBay, Lazada, and Shoppee have cutthroat competition, and unless brands deploy a unified and sophisticated strategy, they will not be visible to their potential customers. Like everything else in the digital space – organic visibility MUST be supplemented with SEO and paid advertising. It doesn’t matter how good your product is, when all your competitors are using optimisation techniques then you must too!”