As technology is essential for businesses to evolve and reach more customers, entrepreneurs must learn how to align their marketing strategies with digital transformation. Thus, it’s worth tapping into the growth opportunities offered by the $786.2-billion global digital marketing industry — ranging from clicks and display ads that generate online traffic to social media promotions that allow businesses to engage their target audience.
Additionally, a previous post on search engine optimization (SEO) highlights the importance of publishing original, high-quality content to increase a business’s visibility on search engine results pages. This must be complemented with other SEO strategies like using multiple relevant keywords and optimizing the business website to be user-friendly.
Given the wide scope of today’s digital marketing landscape, business owners must learn how to utilize every segment and optimize their content strategy for every target demographic, mainly through reading.
The importance of reading for entrepreneurs
A Forbes article notes that reading books can help entrepreneurs access information on industry trends and developments and learn essential skills taught by business experts and successful entrepreneurs. Similar to other learning formats like seminars, podcasts, and videos, books have electronic versions that make them more affordable, portable, and convenient to read, especially for business leaders who are always on the go.
This is especially true with the rise of digital libraries that provide unlimited access to ebooks for lifelong learning. Take the subscription-based platform Everand, which has an extensive collection of business ebooks. These offer not only leadership and management advice from best-selling business authors like Tiago Forte but also innovative strategies for various business functions, including digital marketing. The platform also has previews and offline reading features so you can gain entrepreneurial knowledge anytime and anywhere.
So, add these top digital marketing ebooks to your library to help improve your content strategy and grow your business.
Top ebooks on digital marketing
Small Business Digital Marketing Handbook by Timothy Ito and Boney Pandya
If it’s your first foray into digital marketing, it can be particularly overwhelming to figure out where to start. Fortunately, marketing professionals Timothy Ito and Boney Pandya wrote the Small Business Digital Marketing Handbook as a straightforward guide for small and mid-size companies to approach marketing in the digital age. The book connects best practices across 12 core digital marketing channels, while also discussing strategies based on the easy-to-remember PATIO framework, which stands for Planning, Approach, Tools & Tactics, Implementation, and Optimization.
Digital Sense by Travis Wright and Chris J. Snook
Like the previous ebook recommendation, Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience recognizes the importance of integrating online promotional efforts with one another for an omni-channel strategy. Together, marketing technologists and advisors Travis Wright and Chris J. Snook provide a comprehensive playbook for optimizing your digital marketing operations to engage your customers and enhance their overall experience. The frameworks and roadmaps covered in the book are also customizable for any industry and scale to make it easier for businesses to stay competitive.
SEO: The Ultimate Guide to Optimize Your Website by Philip Hayes
As discussed earlier, SEO is crucial for increasing a business’s visibility and generating organic traffic for its website and associated content. So, it helps to read Philip Hayes’ SEO: The Ultimate Guide to Optimize Your Website to better understand how to build an effective website that engages customers and maximizes profits. By sharing secrets on profitable and traffic-generating SEO strategies, the book ensures that businesses across any field or sector can reach and target the largest number of customers.
Ultimate Guide to Social Media Marketing by Eric Butow, et al
When it comes to digital marketing channels, a survey by portfolio website Visual Objects found that over two-thirds of small business owners utilize social media, while 25% of them consider it the most successful digital marketing tool. While social media is already cost-effective and accessible, the Ultimate Guide to Social Media Marketing takes a 360-degree perspective on crafting a strategy not only for top websites like Facebook and YouTube but also for emerging platforms. Besides teaching you to leverage images, videos, and more advanced tools like chatbots, the book also guides you through measuring the impact of social media outreach through key performance indicators.
Best Practices in Influencer Marketing by Linda Pophal
According to 2024 research published in the journal Humanities and Social Sciences Communication, businesses have the incentive to collaborate with social media influencers since they positively influence brand credibility and purchase intention through their unique and authentic content. As you aim to include influencers in your digital marketing campaigns, Linda Pophal teaches you how to leverage their reach and spread the word about your brand across social media channels. The strategies in Best Practices In Influencer Marketing are also applicable in both business-to-consumer (B2C) and business-to-business (B2B) environments for more successful customer engagement.
The 30-Day Content Marketing Plan by Michael C. Melvin
Developing original and creative content across digital marketing platforms can be challenging, but renowned author Dr. Michael C. Melvin offers practical tips on creating a well-thought-out content marketing strategy within 30 days. Even if you’re still a beginner, The 30-Day Content Marketing Plan serves as a blueprint for understanding marketing funnels, identifying essential plug-ins, and repurposing content for backlink opportunities.
From Solo to Scaled by Natalie Marie Dunbar and Kristina Halvorson
There’s no denying that websites, social media, and the overall digital marketing landscape continue to transform, which requires a sustainable content strategy to continuously meet changing audience needs and demands. Thus, From Solo to Scaled: Building a Sustainable Content Strategy Practice equips you with the necessary knowledge and tools to create content that evolves with your audience and the size of your business. Whether you’re assembling a digital marketing team or developing a strategy all by yourself, the book is a must-read to improve your practice-building for content creation and digital marketing.
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