The toothpaste formulas were ideated and perfected by Clove’s team of experienced dentists, while R&D and formulation were executed in collaboration with Dabur’s innovation team
New Delhi, June 11 2025 – Clove Oral Care announces its strategic foray into the consumer oral care segment with the launch of its own line of clinically tested and customized toothpaste and toothbrushes. This launch marks a significant milestone in Clove Oral Care mission to elevate preventive care and oral health education in India by offering dentist-perfected, problem-specific solutions that address real-world dental issues experienced by millions. The products are available online at Clove Oral Care website (www.cloveoralcare.com), at select modern trade and e-portals like Amazon and Flipkart.
The new Clove Oral Care range is built on the insight gathered from over a decade of dental practice across India. Clove’s experts observed a clear need for targeted products tailored to Indian oral care needs, especially those that go beyond cosmetic promises to actually address conditions like sensitivity, enamel erosion, dry mouth, and paediatric oral hygiene. Backed by clinical research and crafted by dentists, this new product line aims to bring professional-grade care into Indian households.
The toothpaste range includes five specialized variants: Hydrate, a first of its kind product developed to relieve dry mouth using Optaflow® technology that stimulates saliva production; Revive, a remineralizing formula that repairs and strengthens tooth enamel; Sensitive, enriched with Potassium Nitrate to offer instant relief from hypersensitivity; Kidz, a color-changing, gentle formula created especially for children with age-appropriate fluoride content; and Ultimate, a comprehensive everyday solution that promotes gum health, prevents decay, and strengthens enamel. All products are infused with fragrance, taste, and moisturizing technologies developed with Symrise, Germany, featuring patented innovations like OptaFresh® and Optaflow® that support oral flora and boost emotional well-being through sensory appeal.
Clove’s toothbrushes complement the toothpaste range with ergonomically designed, dentist-approved models that come with densely packed DuPont Tynex round headed, ultrasoft bristles with Superior Flexibility & Bend Recovery properties, giving long life and promoting correct brushing techniques and minimizing plaque build-up. Unlike generic brushes and pastes available in the market, Clove Oral Care’s line is deeply rooted in clinical understanding, bridging the gap between in-clinic care and at-home hygiene.
Mr. Amarinder Singh, Founder and CEO of Clove Oral Care, said, “We’ve been very deliberate in how we’ve priced this range. Oral care that is scientifically backed and professionally developed shouldn’t be restricted to niche markets or luxury price tags. By positioning our products in the mid-premium segment, we’re ensuring that high-quality, dentist-approved solutions are within reach for a much wider audience. It’s about delivering real value products that meet clinical standards yet remain practical for everyday use across Indian households.”
The formulation journey brought together multiple expert collaborators. The toothpaste formulas were ideated and perfected by the Clove team of experienced dentists, while R&D and formulation were executed in collaboration with Dabur’s innovation team. Key raw materials were sourced from Symrise in Germany, ensuring global-quality standards, and the packaging was carefully designed to offer multi-use functionality with vibrant appeal and sustainable intent.
Clove Oral Care is the first company that has taken a comprehensive approach towards ensuring everyone’s dental health. It has launched a ‘product + service’ model that offers every Clove Oral Care customer with a ‘complementary dental consultation’ valid at 600+ Clove Dental clinics that spread across 26 cities.
