New Delhi, India, 16/03/2026: Raj Cooling Systems Pvt. Ltd., one of the renowned cooling solutions producers for home, business, and industrial applications, has introduced its new brand AGREYAS to enter the expanding Indian consumer appliances market.
The company aims to enter the Indian consumer appliances market, which extends beyond INR 1.5 lakh crore, while diversifying its business operations beyond its existing cooling solutions products.
As part of its national expansion strategy, AGREYAS has appointed Bollywood actor Emraan Hashmi as the brand ambassador to enhance brand visibility and strengthen consumer connection. The association has been executed under the banner of Zoommantra Productions, with actor/director Rohit Roy lending his creative vision to the brand’s communication.
AGREYAS will provide mid-premium air conditioners, washing machines, geysers and white goods to meet the rising need for energy-efficient and modern home appliances that use advanced technology in India. The launch represents a strategic evolution for Raj Cooling Systems because it enables the company to establish a separate consumer brand through its existing manufacturing, research and development, and engineering capabilities.
Commenting on the launch of AGREYAS, Kalpesh Ramoliya, Founder and Chairman of Raj Cooling Systems Pvt. Ltd., said, “The launch of AGREYAS is in line with the company’s vision to establish a strong presence in the Indian consumer electronics and home appliances market. Kalpesh Ramoliya further said that the brand has been developed as a standalone identity to cater to the changing demands of Indian consumers.”
On his association with AGREYAS, Emraan Hashmi said, “I’m looking forward to working with AGREYAS at a time when Indian consumers have an ever-growing desire for good and innovative home products. The values of innovation, functionality, and ease of use associated with this brand reflect the changing consumer behavior. I see myself associated with this brand in the days to come.”
For the development and growth of the brand, Raj Cooling Systems has planned an investment of $10 million, and another $5 million will be invested over the next three to five years for the development of product lines and distribution networks.
AGREYAS is planning to adopt a multi-channel distribution network, which will include online stores, retailers, and dealers for catering to the consumer market in urban and semi-urban areas. The company has claimed that its existing product range will be a standalone entity, and the company will be focusing only on the consumer appliance market.
About AGREYAS
AGREYAS is a consumer appliances brand launched by Raj Cooling Systems Pvt. Ltd., offering air conditioners, washing machines, and geysers. The brand focuses on delivering energy-efficient, reliable, and technology-driven products for modern Indian households.
