Category: Outsourcing-Aerospace-2019-Profiles

Riding on the digital wave which hit the world, Mansi Goenka (Founder), started Soctail as an answer to creative digital marketing strategies. Armed with a Master’s in Digital Asset and Media Management from King’s College, London, she set up base in Hyderabad and there’s been no looking back since! As our name suggests, we blend together the best of the digital and creative world to give you a ‘Social Cocktail’, or Soctail.

Que. What are the different products and services offered by your company, setting you apart from your competitors?

Ans: VALUES: Promising to serve the best is not only words, but the very values which guide our entire team. We are passionate in our mixes and want to empower your brand through your digital presence.

Creative: Giving a fresh spin to age old strategies is our forte. We can make your brand presence a unique one through innovative designs which will blow your mind away!

Bold: Challenging the status quo is our bread and butter. When creating your brand image, we do not shy away from the bold and want to create an aperitif which will leave you wanting more!

Quality over Quantity: No matter how much we take on, we never compromise on the quality of the ingredients we use and make sure you get the best out of every digital strategy!

 Data Driven: Our data driven campaigns and strategies ensure that quality campaigns are repeatedly delivered.

Transparency: Our communication is excellent and we are always available to answer any queries you have. Transparency is our mantra and all our activities are conducted with honesty and accountability.

SERVICES: Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Data Analytics, Video Production, Online Reputation Management, Email Marketing, Web Design & Development, Content Marketing

Que: Kindly share your point of view on the current scenario, major challenges, and opportunities as you faced?

Ans: The current digital marketing industry is highly dynamic. With the shift from traditional marketing on Television & Newspaper to Facebook & Google Ads in the last 10 years, there are challenges in understanding the new platforms and their regulations as well as opportunities with each new update on Ad tools and software’s. Being aware and constantly up-to-date with trends and tools is key to keep digital marketing strategies fresh and relevant. Online data comes as an opportunity for marketers to understand their audience better, evaluate how their ads are performing and further optimize resources to achieve highly cost-effective results. At Soctail, All our campaigns are designed, drawing on the insights of previous campaigns and case studies, which allow us a unique standpoint in comparison to other agencies.

While metro cities in India have caught up to the digital wave, Tier 2 cities are yet to understand and trust in the opportunities that the digital space creates for marketing and advertising. As a result, penetrating into such industries has been challenging. At Soctail, we strive to help our clients understand their brand’s online visibility from time to time, and keep them updated on the affect of digital marketing on their business ROIs.

Que: What are the major contributing factors behind your company’s success?

Ans: Soctail is entirely built on its core values as mentioned above and we ensure no amount of deviation. We believe in delivering high-quality, data-driven, creativity-spun and collaborative work. We don’t work FOR our clients, we work WITH them to help them achieve their marketing goals.

Que: How do you motivate creativity and innovation in the workspace while maintaining a healthy work environment? 

Ans: We conduct weekly brainstorming sessions for our internal team to inspire creative brain cells and to innovate in our workspace. The industry is full of creative ideas and creative geniuses – both looking for a platform to connect and showcase their talent.

Que: Share your experience and brief us about the tactics and strategies to build long term customer relationship?

Ans: I was once told by our mentor, that adding new projects is a sign of growth but renewing and retaining clients is a sign of success and prosperity. Soctail thrives by that, whilst ensuring complete transparency in communication with our clients.

Que: How do you see the company and the industry in the future ahead?

Ans: Soctail is a creative and data-driven marketing agency, servicing brands for their digital marketing needs. Going forward, we aim to stand as a boutique agency for brands that thrive on similar values.

Technogiq IT Solutions: There was a time when in a business everything related to marketing, to product development to manpower management, every single head is being taken care of by in-house people of an organization. But now as with the E-commerce development of technology and other sourced strategies, business processes have become less cumbersome and easy to handle. Outsourcing is one process that has made life easier for businesses as now they can focus on the core activities of the business. The most preferred choice of many blue-chip companies, Technogiq It Solution is a prominent name with a global presence. It was established in 2017 with the motive of providing quality IT solutions to both domestic and offshore clients.

Technogiq IT Solutions is Leading-edge Software, Web and Mobile app Development Company. “Offers custom software solutions, data-driven marketing and Cloud based services on related challenges to the need of all types of start-ups as well as blue-chip companies to grow their business. We use nimble methodology thus delivering robust software products in the shortest time to market. As it’s been said if your business is great you always need to work on to make it greatest. We are working constantly to make improvement in our services, client satisfaction and exposure to latest trends and current technological services. The reason we have been called as one of the path breaking IT services in viable technologies like Big Data Analysis solutions, Cloud computing, AI, Business intelligence, Analytical tools, IOT, Block chain, Fantasy Sports, 3D Animations, Open source solutions, Major API developments, AutoCAD, Business process management Mobile Applications, Digital Marketing, Sketch up & Virtual Assistance services,” says Aditya Soni, Director, Technogiq IT Solutions.

The pillars behind the Firm

Aditya Soni and Anant Soni, Directors at Technogiq IT Solutions Pvt. Ltd., are set to create a benchmark with one of the best outsourcing companies for IT development services in India. Anant Soni, an IT professional himself, has had an illustrious journey of 9 years which began with the founding of a successful business venture, Mitra Enterprises in the year 2011. The company which is focused on designing solutions has delivered several projects across the nation in association with many brands working for private and government organizations. He pursued this path aimed at providing client services that are both constructive and practical. He says, “Since the inception of Technogiq IT Solutions, Aditya and I have been constantly offering superlative IT solutions for both Indian and offshore customers. Our company has shown an annual growth of 20 percent, resulting in better development and more jobs in the city, and great learning and exposure to the foreign market.”

Aditya Soni is a focused IT MBA entrepreneur working as a solution architect in leading firms. Bringing an experience of 4 years in client solutions, he has collaborated to start a fruitful new chapter in his shorter yet impressive career. With modest funds that have been put to use in offering better service with simple and affordable IT solutions, Technogiq IT Solutions is his pioneering venture providing quality and affordable services.

Work Culture

The workspace is quite positive and exuberant. “Our vibrant infrastructure furnished with art & painting, lavish sitting spaces, cafeteria motivates team to be innovative and be creative. The hiring procedure has an extra percentage to the employee who has creative talent. There is lot of ongoing activities, ease of communication between employees where everyone is treated equally with easy to approach management promoting healthy work culture.

Clientele

The client has served various clients over the years such as French Morning, Havana, goBlujay, Rad, USINO, Oskarshamn energy are to name a few. Integrity is everything in leadership so always do what you say you will do which is a very simple strategy we follow and operate in the same terminology. We keep our teams updated by training them to maintain the high level of professionalism and seriousness towards work that leads to long term success which in long are impressive for our clientele. Everything we do according to a very strict base line of testing the applications we develop. We care about effective communication. Our consultants speak the same language as our customers do – the language of business – so, our customers won’t find themselves lost in technicalities without a clear understanding of the project’s stages and deliverables which makes them to stay for long. Our variety of Software solutions in extreme areas like business intelligence, IoT, Mobile applications, Digital marketing, Cloud infrastructure implementation and many more make us a one stop service solution company and help client to maintain things easily,” added Anant Soni, Director, Technogiq IT Solutions Pvt. Ltd.

Future Ahead

Fair enough, the complicated and fast-moving nature of the IT industry has its strict rules. “One can’t stop learning. This way, it’s crucial for us, as in IT Development Company, to encourage our employees to upgrade their knowledge and bring innovative ideas to the table. Hopefully, there are plenty of ways to learn daily so we are sure that Technogiq IT Solutions will stay ahead of the curve. The future belongs to technologies so we’re glad to witness it by providing our contribution to the industry, with the speedy growth. We see great potential and development of our company in various countries along with headquarters in Silicon Valley. Founded in 2017, Technogiq IT Solutions planted its feet in many countries and has built a superb track record with its exceptional working. We have a client base in USA, Sweden, UK, Australia, Dubai and Germany, and on our way to expand our business in many more such as Italy and Dubai,” concluded Aditya Soni.

VARMAN AVIATION PRIVATE LIMITED was established during 1994 as suppliers and distributors of aircraft spares duly approved by Director General of Civil Aviation, Government of India, by M.M.Varman after retirement from HAL in Senior management position.

VARMAN AVIATION is a registered supplier to our Defence Forces, State Government Department, Civil Aviation Department and Corporate Houses owing Aircrafts, Flying Clubs as well as DRDO, besides exporters to the neighbouring countries.

Under expansion program, during the year 1999 company had purchased 1 acre of land at Export Promotional Industrial Park, Whitefield, Bangalore from Karnataka Industrial Development Board. During the year 2000 – 01 company had set up Aircraft Piston Engine overhauling facility on half acre of land.

The overhauling infrastructure is considered unique in whole of Asia, as the facility established for testing of the engine is through dynamo meter instead of conventional method of testing through test clubs.     By adopting this, we are able to measure power over the entire RPM regime and the test bed is equipped with sensor to measure the other parameters like cylinder head temperature, exhaust gas temperature, lubrication oil pressure and temperature. This facility is equipped with imported Test Rigs, for all accessories, NDT, cleaning and painting. So far the Company has overhauled around 350 Piston engines for various Flying Clubs in the country including Indira Gandhi Rashtriya Udan Academy, in U.P.

Under further expansion programme, the Company had set up additional infrastructure on the remaining half acre of land for overhauling of Pratt & Whitney PT6A series engines during the year 2008 – 09. This facility is considered one of the best in the world. The Test Bed has been correlated and accepted by Pratt & Whitney of Canada and is a fully computerized facility equipped with Schenck Dynamo meter, Allen Bradley Data Acquisition System as well as ACES Vibration Analyzer. The facility includes Schenck Dynamic Balancing Machine, Revitting and De-revitting Machine, Chemical and Mechanical cleaning, painting, fully air conditioned Assembly, NDT etc.

We undertake repair / overhauling of all models of Lycoming, Continental and Rotax Engines. We are also distributors and after sales service center, including maintenance and overhauling provider for Rotax Engine of BRP Rotax GmbH & Co KG, Austria, for India and neighbouring countries, since 2011.

Pratt & Whitney Turbo Prop PT6A series engine overhauling facility has approval of DGCA, India, Nepal, Philippines, Indonesia.

During 2011 the company had acquired distributorship including after sales service and MRO facility for Rotax engines manufactured by BRP Rotax GmbH & Co.KG and have been meeting their requirement of Military as well as civil customers in India.

During the year 2017,  the company has also acquired distributorship including MRO, services on Lycoming engines for India, although, since 2001 company had been overhauling of piston engines including Lycoming and Continental engines and have so far overhauled over 350 engines for various customers as indicated above

The VARMAN AVIATION is professionally managed by high technocrats and professionals retired from HAL, in senior management position.   The company has celebrated Silver Jubilee last month in July 2019.

Within this short span of time VARMAN AVIATION have been able to build a good clientele in our country which includes leading Aeronautical companies like National Aerospace Laboratories, DRDO Defence forces including Border Security Forces and Coast Guard, Defence Forces, Indira Gandhi Rashtriya Uran Akademi, State Government Aviation Departments of all the states, Civil Aviation Departments in India, Geological Survey of India, Corporate Houses and Corporate clients like Visakhapatnam Steel Plant, Coal India, Indian Metals and Ferro Alloys Ltd., Raymonds, U.B. Group etc.

EXPORTS:

VARMAN AVIATION continuously earns Foreign exchange by way of exports of aircraft parts as well as through value addition of the order of 35 to 40% against overhauling of aircraft engines received from overseas customers.     Our overseas customers include Srilanka, Nepal, Myanmar, Philipplines, Togo, African Countries.    VAPL is shortly going to sign MOU with one of the Asian country for overhauling of Turbine engines. Company is aiming for continuous growth.

The civil aviation industry in India has emerged as one of the fastest growing industries in the country during the last three years. India is currently considered the third largest domestic civil aviation market in the world. India has become the third largest domestic aviation market in the world and is expected to overtake UK to become the third largest air passenger market by 2024. Understanding the current market landscape many aviation companies has been established to fulfill the increasing demands of the aviation market. Minerva Aviation Services, Wheels & Brakes units a professionally managed organization was set up by a group of engineers to achieve the immediate goal of supporting the commercial airline operators. Minerva aircraft Wheels and Brakes is the energy efficient Strategic Business Unit incepted with a vision to serve the operators and aircraft maintenance.

The aviation company is an ISO 9001-2015 certified organization holding a DGCA approval, located near the International Airport, Chennai. The firm offers various services such as MRO Services, Non Destructive Testing, AOG Support, Wheel Assembly, Wheel and Brake Overhaul, OEM’S Facility, Plating and coating and many more. “Minerva Aviation Services started in a humble way to maintain wheels and brakes of Embraer E170 series aircraft. The capability has rapidly grown up to cover a dozen of popular aircraft models of Airbus, Boeing, ATR and Bombardier Series. The Original Equipment Manufacturer (OEM) coverage includes maintenance of wheel and brakes models of Megitt Braking Systems, Honeywell, BF Goodrich, Messier Bugatti and Dunlop Company.  Minerva is spreading its wing from serving of regional airlines and feeder services to the national and international carriers,” says Ashok Rajkumar, CEO, Minerva Aviation Services.

The Legend behind the curtain

Minerva Aviation Services is a true story of the self-made entrepreneur, who started from almost nothing and has to work hard to achieve his enviable records of success. Ashok Rajkumar started his career as unpaid Trainee Technician; mastered his trade in the field of aircraft maintenance and grown as a well-paid technician in the much acclaimed and reputed Blue Dart Aviation, Chennai; he quit the company to realize his dream of carving a “system driven organisation”, where the consistency in delivering high quality service is the only way of success. The CEO identifies himself as a team-leader responsible for transforming a small aviation workshop into a potential national player in hi-tech aircraft wheels and brakes segment. When started his own business as young man, his brother urged him to deliver the best possible customer service and take “the workplace, workforce and regulations” to the heart; he further emphasized, the continuous training of workforce and upgrading of technology are the two binding forces that inculcate the sense of commitment in the organisation.  This may explain why the brand “Minerva” has become a leading force in the niche segment for the total solution on aircraft wheels and brakes. The government of Tamil, as a mark of appreciation, issued a letter of commendation and young entrepreneur award to the CEO. The government supported new state-of-the-art facilities are coming up in the Aerospace Park in Bangalore and Chennai.

Established in the year 2014, the firm has served various clients over the years such as Spice jet, True Jet, Jet Airways; Air Asia, Air Pegasus, Air Costa, Star Air and defence organisation such as Hindustan Aeronautics Limited, Indian Naval Base and international customers are to name a few. “We realize that many of our competitors provide similar products and services. So Minerva has to be differentiated from the competitors. Therefore we made assurance that employee stand out in the mind of the customer. Providing superior customer service is one way to do this. Satisfying the customers is crucial to the business success. As our industry becomes more competitive, it is vital that our customers are pleased with us, loyal to us, and keep coming back to us,” adds Ashok.

The factor that differentiates the firm from that of its counterpart in the market is the the core value imbibed in the organization. The wisdom of quality in performing every task that accounts for the component reliability forms an essential element of the airline safety. “The brand “Minerva” is an Indian aviation service provider with Japanese Quality System; Minerva’s track record includes: the thousands of wheels and brakes are serviced with highest reliability record with zero defects till date. Customer Airlines trust Minerva is the only on-time service provided with no additional charges. The firm has joined as Airline’s trusted partner to support the mission of safety, efficiency, and sustainability of the Airline business.”

The CEO believes that the organisation’s phenomenal growth is merely due the shared vision and commitment of the team members. The team members are self-disciplined, self-driven and self-managed to see their career growth along with the growth of the organisation. Every employee is committed to the service quality and personal safety. Minerva facility and maintenance procedures are in full compliance with the internationally proven Safety Management System (SMS) and Human Factor (HF) Principles and Human Performance (HP) benchmarks. Further the CEO also stresses on the competency of employees. Everyone is empowered through continuous training and development. Besides, a dozen of mandatory training’s on safety and quality required by the apex regulatory authority, the DGCA, the organisation invest more resources on additional training to apply the latest tools and technology to improve human performance. Minerva facility is an ergonomically designed scientific layout to facilitate less movement and efficient execution of the tasks. Emphasized on team-oriented performance and extensively uses information technology to minimize human errors.

Minerva Aviation aspires to become a major service provider and market leader at the national and international market by 2020 and aims to imprint its name in the international map as leading aerospace company providing quality and timely service. Minerva is  further envisioned to contribute substantially to the aviation industry within and outside India, in a humble way of employment generation and enhancing of social wellbeing.