Riding on the digital wave which hit the world, Mansi Goenka (Founder), started Soctail as an answer to creative digital marketing strategies. Armed with a Master’s in Digital Asset and Media Management from King’s College, London, she set up base in Hyderabad and there’s been no looking back since! As our name suggests, we blend together the best of the digital and creative world to give you a ‘Social Cocktail’, or Soctail.
Que. What are the different products and services offered by your company, setting you apart from your competitors?
Ans: VALUES: Promising to serve the best is not only words, but the very values which guide our entire team. We are passionate in our mixes and want to empower your brand through your digital presence.
Creative: Giving a fresh spin to age old strategies is our forte. We can make your brand presence a unique one through innovative designs which will blow your mind away!
Bold: Challenging the status quo is our bread and butter. When creating your brand image, we do not shy away from the bold and want to create an aperitif which will leave you wanting more!
Quality over Quantity: No matter how much we take on, we never compromise on the quality of the ingredients we use and make sure you get the best out of every digital strategy!
Data Driven: Our data driven campaigns and strategies ensure that quality campaigns are repeatedly delivered.
Transparency: Our communication is excellent and we are always available to answer any queries you have. Transparency is our mantra and all our activities are conducted with honesty and accountability.
SERVICES: Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Data Analytics, Video Production, Online Reputation Management, Email Marketing, Web Design & Development, Content Marketing
Que: Kindly share your point of view on the current scenario, major challenges, and opportunities as you faced?
Ans: The current digital marketing industry is highly dynamic. With the shift from traditional marketing on Television & Newspaper to Facebook & Google Ads in the last 10 years, there are challenges in understanding the new platforms and their regulations as well as opportunities with each new update on Ad tools and software’s. Being aware and constantly up-to-date with trends and tools is key to keep digital marketing strategies fresh and relevant. Online data comes as an opportunity for marketers to understand their audience better, evaluate how their ads are performing and further optimize resources to achieve highly cost-effective results. At Soctail, All our campaigns are designed, drawing on the insights of previous campaigns and case studies, which allow us a unique standpoint in comparison to other agencies.
While metro cities in India have caught up to the digital wave, Tier 2 cities are yet to understand and trust in the opportunities that the digital space creates for marketing and advertising. As a result, penetrating into such industries has been challenging. At Soctail, we strive to help our clients understand their brand’s online visibility from time to time, and keep them updated on the affect of digital marketing on their business ROIs.
Que: What are the major contributing factors behind your company’s success?
Ans: Soctail is entirely built on its core values as mentioned above and we ensure no amount of deviation. We believe in delivering high-quality, data-driven, creativity-spun and collaborative work. We don’t work FOR our clients, we work WITH them to help them achieve their marketing goals.
Que: How do you motivate creativity and innovation in the workspace while maintaining a healthy work environment?
Ans: We conduct weekly brainstorming sessions for our internal team to inspire creative brain cells and to innovate in our workspace. The industry is full of creative ideas and creative geniuses – both looking for a platform to connect and showcase their talent.
Que: Share your experience and brief us about the tactics and strategies to build long term customer relationship?
Ans: I was once told by our mentor, that adding new projects is a sign of growth but renewing and retaining clients is a sign of success and prosperity. Soctail thrives by that, whilst ensuring complete transparency in communication with our clients.
Que: How do you see the company and the industry in the future ahead?
Ans: Soctail is a creative and data-driven marketing agency, servicing brands for their digital marketing needs. Going forward, we aim to stand as a boutique agency for brands that thrive on similar values.