Why should you consider Translation: Due to the ongoing pandemic, the fact is that profitability for many businesses have been hit. . As we slowly start to recover, there is certainly the need to take stock of things and prepare for the new normal. While growth has been hard to come by for many this year, it can also be seen as an opportunity to make smart investments to make the most of the improving conditions. Translation is one such investment that is highly recommended and through this article, we will discuss why many businesses look at it as a very plausible option for growth:
1) Quickest way to grow your potential Market
If you are aiming to expand your business beyond the boundaries of your country, the simplest & fastest way to do this is by translating your website & all relevant content into the native language of the target audience. For instance, a customer in Spain will always prefer to read the product information in Spanish than English. Once your content is translated in Spanish, your business right away gains access to 100s of millions of potential customers in numerous countries and regions that speak Spanish.
2) Cost-effective and efficient
Many businesses look toward research and development to innovate new aspects to their products and services in the hope of upselling and increasing usage. As compared to that, translation is affordable and you can have your website and marketing materials localized in a matter of days. Handling incoming business from new geographies can also be planned based on demand which can be controlled.
3) Marketing efficiency
From a marketing perspective, especially for online businesses, forecasting demand and competition is fairly easy with appropriate translation. Keywords can be looked up in the local language to estimate demand and cost of competition. Translating emails are also an underrated method to increase sales. From our experience, translated emails get more than twice as much opens and engagement than non-localized emails.
4) Higher ROI
Businesses that are already in multiple geographies will testify that customer acquisition costs can vastly differ from region to region. Through carefully planned translated ads, outreach and landing pages, you can estimate acquisition costs before entering a region. Through organized optimization and gathered data, you can reduce your overall acquisition costs and significantly improve ROIs.
Of course, trying to acquire more business with new countries does have its operational and legal requisites that you might have to take care of before you begin. However, considering the upsides, the next time you’re looking for that idea to meet your revenue goals, we suggest you strongly consider localization.
