Signum Hotels and Resorts, an emerging and independent hospitality company is a brand set up by a bunch of experienced hoteliers. With hotel properties both in India and the UK, is eyeing major expansion of its portfolio in India through both managed and leased hotel assets. Set up less than two years ago, the company currently has 7 hotels across India and 12 service apartments in UK, vies to manage 1000+ keys by 2021.
The group is focused and determined to be the best choice of the large scale, as well as medium-scale investors and developers, by providing expertise and hospitality solutions to convert their dream into a reality. Signum has a vast experience of hotel operations and marketing with various national and international brands. We have already signed four more properties in India and all of them will get operational before March next year. By March 2020 we will have 14 hotels. We are signing at least one hotel a month and our strike rate with owners is as high as 95%. The properties in the pipeline include 138-key Serviced Apartment in Golf Course Road Gurgaon due for opening in January next year.
Sharing details of the brand and the brand architecture, Mehul Sharma, CEO & Founder, Signum Hotels and Resorts said that Signum denotes “creating significance” for both owners as well for the destination. “We try to create significant value to the owners, to the asset as well as the local community around it. We try to offer unique experiences pertaining to the place for our guests. These experiences are strongly backed by very strong brand structure, brand architecture, and SOPs”.
At Signum hotels and resorts we understand the value of comfort and convenience and deliver high-end services that bring delight to our customers. We own the state-of-the-art methodologies to run and manage the best of properties in the best of locations. Signum leaves a signatory mark with creative and novel hotels and resorts. We have a diligent and result oriented team who form the biggest asset of our organization. The signum team comprises of hoteliers with more than two decades of experience in the Hotel industry. They have profound expertise and knowledge of managing hotels and have worked with renowned chain of Hotels like Taj Group, ITC, Radisson, etc. Because of this, Signum has been able to pick up the best practices of all the leading brands and customise it to create a better customer experience.
We, at Signum Hotels and Resorts cater to all kinds of guests both tourists and business people. Hence, we are carefully located in close proximity to business districts from where the maximum corporate demand is being generated and are well connected with airports and other transport facilities. Signum Hotels and Resorts cater to a niche market, this positions us to compete against giant hotel brands and also experience-oriented players. Mehul Sharma, Founder & CEO of the hotel company said “Now, if the property is iconic enough, has a great story to tell and makes good business sense, we will sign a management contract and deliver it with an unparalleled adventure for our guests by providing them with niche, luxury and significant experiences that are up close to nature. As I believe guests want to stay in a place where the hotel does the thinking for them, offer fantastic spaces for them to relax, meet like-minded people and experience local cultures.”
Hospitality industry adds significantly to the GDP of the country, and globally the industry is one of the biggest employers. The company has been able to create strong software and brand manuals. “We have invested heavily into IT and people. At Signum Hotels and Resorts, we look for employees who love what they do and are warm and inviting. In order to be successful in the hospitality industry one will need to possess the right skill sets and qualities as it is not an industry for everyone to work for. Therefore, one should maintain a positive attitude while dealing with guests and provide the best possible customer service. Soft skills are the DNA of hospitality students as they are trained to be good with people, even under pressure. “Every day is different and presents new challenges. Hence, our employees have to be able to appear calm amidst the chaos and still get the job done.” Our employees are more valuable to their managers by working in multiple areas and expand their skill set be it technical or leadership. Being a leader is important in the hospitality industry. After all, hospitality is all about providing outstanding service and leaving customers with a smile on their face, which is a role that isn’t necessarily suited to everybody.” Because of this, Signum has been able to pick up the best practices of all the leading brands and customise it to create a better customer experience.
“The mindset is changing. People want their assets to be run by real professionals so that the value of their assets are appreciated”. Our focus as a brand will continue to provide significant experiences and impact on the in-design architecture. The brand currently has properties in Delhi NCR, Jaipur, Kasauli, Dhaulagiri, and Shimla. We have plans of acquiring and operating 50 hotels in the next 2 years betting on experiential offerings and undefined factors. In the next 12 to 18 months, Signum Hotels would be focusing to consolidate in the 3-Star and above space in segments like Villas, Apartments, Palaces, Hotels, and Resorts in more prime and offbeat destinations across the country such as Goa, Mumbai, Ahmedabad, Mandawa, Shimla, Bandhavgarh, Varanasi, Pune, Chandigarh, Ludhiana, Hyderabad and more.
