We understand that change is inevitable if you want to win the game, better accept it and if you really want to win the game – always be future-ready. – Anand Mahesh Talari
A growth-oriented, digitally-driven company renowned for its comprehensive services with a strategic and integrated approach to marketing and communications, Mavcomm Consulting Pvt. Ltd. is not just a brand that claims to rule the market space but believes that in the last several decades it has crossed that horizon too.
The foundation stone of Mavcomm was taken in 2006 with a goal to bridge the gap between what clients needed and what consulting companies offered. The ascending growth and stature of this brand is not an overnight miracle, but a tedious process of toiling over activities and processes set in the past that prepare the brand for the future today. Siddhartha Upadhyay and Anand Mahesh Talari envisioned this brand to work closely with clients to provide them with strategic counsel to craft compelling stories and help deliver them through the most relevant channels.
Initially, it was started as a pure-play Public Relations and Communications consulting firm and has evolved over time to integrate advisory, digital, specialized crisis communications and comprehensive brand communications to the bouquet of services. Mavcomm’s areas of expertise include shipping, media, transport, mining, and manufacturing. It has been a trusted communications adviser to many Fortune 500 and leading companies and individuals across their growth stages for over 14 years.
As a leading full-service communications company designed for modern marketing milieu, Movcomm provides a personalized approach and senior-level engagement to create comprehensive and effective communications programs for all clients with in – over 20 members in the team.
Headquartered in New Delhi, Mavcomm has a network of offices and affiliates located in strategically important locations such as Chandigarh, Jaipur, Kolkata, Pune, Hyderabad, Ahmedabad, Chennai, Bangalore, Kochi, Patna, Raipur, Bhubaneswar, Indore, and Lucknow.
The Visionaries
Mavcomm group was established by two industry thought leaders – Siddhartha Upadhyay and Anand Mahesh Talari. Siddhartha is an experienced management leader with expertise in strategic business growth who is leading the Advisory and advocacy business for the group. Mavcomm advisory Private Limited Is led by him. Anand brings with him the experience of working with India’s top PR firms and is leading the groups PR and Crisis Management business. Anand leads to Mavcomm Consulting. The third partner Chhavi is leading the digital PR and marketing business within Mavcomm Consulting.
Service Portfolio
The Mavcomm group has three companies within its portfolio. Mavcomm Advisory Private Limited, Mavcomm Consulting Private Limited and Camas Media Private Limited. Mavcomm Advisory is into Business consulting which primarily encompasses hand holding international companies and organizations to understand the dynamics of Indian polity and business environment to help them establish themselves in a prescribed time-frame.
Mavcomm Consulting is a full-fledged PR and Communications Consulting company. Camas Media was a full-fledged digital marketing and online reputation Management Company started 13 years back but they realized the importance of the fusion between digital media and communications a few years back and merged, making it an integral part of Public Relations Campaigns. PR Consulting and Digital Media are combined in one entity as Mavcomm consulting now.
In line with this vision, they have segregated their services into four areas:
- Public Relations & Communications
- Advocacy
- Crisis Management & Communications
- Digital PR and Marketing
Hiccups on the Way and Progress
The challenges that Mavcomm Consulting faced are the same that any bootstrapped young companies face. Internally it has been about attracting and retaining the right talent. This is an industry with a very high churn rate and they have also faced the same. Externally the company has gone through two periods of recession and slowdown which has been a challenge in its growth phase.
With a track record of successful delivery for clients over thirteen years, Mavcomm group is currently poised to achieve fast growth and be amongst the top companies in the sector. With its current portfolio of services, the company has gained a very strong understanding of messaging and how it is the most critical component of communications across not only reputation management but also brand image.
Secret Behind the Success
Mavcomm is a unique and specialized group that aligns sales and marketing together and that has been the key delivery factor since inception. The founders realized the tactical importance of public relations and realized early on prospective changes in the form of emergence of digital media and the emergence of social media and today they sit victorious with their assessments and continue to study in which direction the industry is moving.
“Public relations follow after the innovation and product development takes place at least in the minds of the owners of the brand and the principles of the brand. Our job is to be future-ready with the relevant communication which gives us a lot of insight into what and what not of the product communications, media habits of the readers and the ongoing trends”, states Anand Mahesh.
Motivating Creativity and Innovation in the Workspace
Mavcomm Consulting follows a Boundary-less Approach combining the old with the new, flanking traditional PR with the new age digital and social media platforms taking into account that the lines between PR and traditional marketing are now blurring. With an early realization that to be able to service businesses effectively a convergent approach spanning across multiple platforms and communication channels, Mavcomm has tried to stay ahead of the curve.
“We have a flat structure of reporting and with a small team, the bonding is great. We believe in empowering people to achieve their full potential and upskill them in areas where they can improve,” Anand Mahesh states.
Building Long Term Customer Relationships
Mavcomm enjoys a long-term relationship with its clients. Most of their clients have worked with them over a period of 6 to 7 years and some of them have enjoyed a decade long association with the team.
- The strategies which have been successful for the company are:
- Proactive efforts for clients rather than following a reactive approach
- Focus on planned communications
- Emphasis on research-driven communications to create a pull factor
- Continuous involvement of Senior team members
- An extremely strong network of affiliates
- Strategic alliances with partners
Road Ahead
The PR Industry itself is expected to grow at 15% to reach Rs 2,270 Crs. by FY 21 as per a PRCAI report. Mavcomm Consulting is focused on gaining a significant portion of that.
Established in 2006 under the hegemony of Siddhartha Upadhyay and Anand Mahesh Talari, Mavcomm holds the distinction of being one of the few PR consultancies in India set up in the Mid-2000s to grow and thrive in an industry becoming increasingly competitive. The vision of the company is to realize the enormous potential benefits to clients through access to native specialists in countries around the world.
