- Sandeep Kumar Singh joins as Vice President – Sales
- Amit Kishore Gupta appointed General Manager – Sales (North)
- Darshan Pitale joins as AVP – Sales (West) to accelerate Linear and Digital business growth
New Delhi, July 23, 2026 – India’s First Global Multicast News Hub – Live Times has announced three strategic appointments to its national sales leadership team as the network accelerates its growth journey and strengthens its commercial capabilities across Linear Television and Digital platforms.
Joining the organisation are Sandeep Kumar Singh as Vice President – Sales, Amit Kishore Gupta as General Manager – Sales (North) and Darshan Pitale as AVP – Sales (West).
These appointments mark another significant milestone in Live Times’ expansion strategy and underscore the network’s commitment to building a future-ready commercial organisation capable of delivering integrated, high-impact advertising and brand solutions across multiple screens and platforms.
In their respective leadership roles, the three executives will spearhead revenue generation across Linear Television, Digital, Branded Content, Sponsorships, Special Projects, Intellectual Properties (IPs), while strengthening strategic partnerships with advertisers, media agencies and corporate clients across the country.
Collectively, they bring nearly six decades of rich experience across television, digital, radio, OTT and integrated media businesses. Their combined expertise spans business development, revenue management, strategic partnerships, key account management, branded content, sponsorships and cross-platform advertising solutions, making them well-equipped to drive Live Times’ next phase of commercial growth.
Welcoming the new leaders, Dilip Singh, Founder & CEO, Live Times, said, “At Live Times, we are building much more than a news channel—we are creating India’s first Global Multicast News Hub that seamlessly connects audiences across television, digital and emerging platforms. As the media landscape evolves, advertisers are increasingly seeking integrated, measurable and innovative communication solutions. Strengthening our commercial leadership is therefore a strategic priority. Sandeep, Amit and Darshan bring with them exceptional experience, deep market understanding and long-standing relationships across the media and advertising ecosystem. Their collective expertise will significantly enhance our ability to deliver greater value to advertisers while accelerating the next phase of Live Times’ growth. I am delighted to welcome them to the Live Times family and look forward to the remarkable journey ahead.”
Leadership with Proven Industry Credentials
Sandeep Kumar Singh – Vice President – Sales: With over 17 years of experience across television, digital, radio, telecom and integrated media sales, Sandeep Kumar Singh has built an impressive track record in business development, strategic partnerships and revenue leadership. Prior to joining Live Times, he held leadership positions with TV Today Network, Amar Ujala Digital, MX Player, News18, Radio One and other leading organisations, successfully driving advertising revenue, branded content initiatives, client partnerships and integrated marketing solutions across diverse industry sectors. His extensive experience in both traditional and digital media will further strengthen Live Times’ national sales strategy.
Amit Kishore Gupta – General Manager – Sales (North): Amit Kishore Gupta brings more than 23 years of diverse experience spanning media, broadcasting and consumer businesses. During his distinguished career, he has held senior leadership positions with Sun TV Network, Asianet News Network, Zee Entertainment, ETV Network, Bharat Express, Vistara News, Argus News, UTV, Manorama News and other reputed organisations. Recognised for building high-performing teams and consistently delivering strong business growth, Amit possesses deep expertise in strategic sales, government business, key account management and integrated advertising solutions across North India.
Darshan Pitale – AVP – Sales (West) : Darshan Pitale joins Live Times with over 18 years of experience in media advertising sales and commercial leadership. He has held key roles with Enterr10 Television, Virtuous Loop Entertainment, Aidem Ventures (formerly NDTV Media), Fever FM and other leading media organisations. Having successfully managed some of India’s largest advertisers and agencies, Darshan has established a strong reputation for driving revenue growth, building strategic client relationships and developing innovative advertising partnerships across the western market. His expertise across television, branded content and integrated media solutions will play an important role in expanding Live Times’ presence in one of India’s most competitive advertising markets.
The appointments come at a time when Live Times is witnessing significant expansion across its Linear Television and Digital businesses, supported by its unique Global Multicast distribution strategy that enables brands to connect with audiences seamlessly across television, digital platforms, OTT, Connected TV, FAST channels and emerging media ecosystems.
As Live Times continues to strengthen its national footprint, invest in innovation and build strategic partnerships, the enhanced sales leadership team is expected to play a pivotal role in expanding advertiser relationships, unlocking new revenue opportunities and delivering integrated, audience-centric communication solutions for brands across India.
With these strategic appointments, Live Times further reinforces its commitment to building one of India’s most dynamic and future-ready commercial organisations, driving sustainable growth while creating meaningful value for advertisers, agencies and partners through innovative, integrated and measurable media solutions.
