While working in his first job with his mother in a nursing home, Michael A Collura, the President, and CEO of In Home Personal Services developed a passion for doing something that matters. He learned and was soon instilled with values of compassion, respect, dignity, and a desire to help others. His organization, In Home Personal Services, was founded with the intent of helping people. The organization is fuelled by strength, courage, and determination to solve one of the biggest problems of this century, ‘maintain our senior’s independence and having high-quality in-home care.’
In Home Personal Services started its journey in 2004. Based in Illinois, and growing throughout the U.S Michael enjoys his brand’s success because it has been able to bring smiles back on people’s faces since inception. The main idea behind the organization was to build something better than what was available in the market. After doing that, the organization started developing a franchise system in 2009. However, after awarding several franchises, In Home Personal Services closed its sales to focus on the business model and perfect the system.
A Different System
In Home Personal Services offers multiple differentiators built with two things in mind. Firstly the value to the system and operator and secondly the value to the quality of life and its impact on clients. However, these innovations were not easy to cultivate and achieve, and most of them took years to build. Today the system boasts advantages across the model in areas of recruitment, retention, training, recognition, business development, revenue streams, brand, culture, and support unlike any other franchise model available in the same space.
Leading from the Front
As the founder, President, and CEO Michael heads the innovation behind the brand. Additionally, he looks after the contribution and his part in the development of the brand as one of leadership. He has a unique and refreshing view of his role within the brand. His role is one of support and development of the team, not himself.
“For me, it’s not a measurement of success that many would think is conventional. I am blessed for everything life has provided. The good, the bad and the ugly have all shaped my life and where I stand today, I say thank you for it all. For without the challenges, the failures and the struggle there would be nothing worth celebrating and life would be boring.”– says Michael.
As the founder, Michael loves to describe himself as the least important person in the brand’s success. Why? Because Michael believes, he may be instrumental for the growth of the company, it’s the frontline workers who deliver the promises made and trust given to be the care provider of choice for the vulnerable.
Michael believes that without the team of In Home Personal Services, the organization would be nothing. The brand was built by those, who care about what the organization does and stand behind the brand’s mission and vision for the future of senior care. As the founder of the company, Michael believes his organization’s reputation is built on those amazing team members who are responsible for providing quality care.
Caregivers have always been the brand’s most sought after resource. However, with few caregivers and high demand, employing a caregiver is a tough job to do. So, the organization came up with an innovative solution. During the past several years, it has built and improved upon its very own school for caregivers. Today the organization stands as a first of its kind, offering caregiver certification for all 50 states. It has become one of the major differentiators for In Home Personal Services and it will be a brand advantage for years to come.
Building Long Term Relationships
When it comes to building long-term relationship’s; integrity, compassion, and leadership will be a part of the brand’s future. These traits are often demanded by the clients who trust the organization. As a company, In Home Personal Services must understand its clients’ needs beyond the skill need or technical care request. The organization also must understand why and how clients would expect it to deliver and how its services will improve the quality of life for those it cares for.
Michael believes, In Home Personal Services is the biggest competitor of itself. Nothing else should, will, and would ever matter. The organization works to innovate, and grow and while doing that, it is only chasing itself. While serving in this segment, the company is too busy doing what is right. So, what others are doing won’t matter for the company.
“In being a part of In Home Personal Services I can honestly say I never felt like I had a “job”. I have a mission, a drive, a life that gives me the chance to be a positive force for others in countless ways never even imagined.”