The adventurous journey of Healthcare Consulting Services (HCS) incepted single handedly, putting extra efforts on projects in Mumbai, on varied verticals of healthcare industry. In 2009-10, the company was able to deliver a project which involved- free GAP analysis ‘Hospital Health Evaluation’. Additionally, the team was able to complete the projects in a very short span of time. Then, they went ahead with commissioning of the clinics, which covered Delhi and Bangalore for a foreign Multinational Investor. The team of HealthCare Consulting Services catered and geared up to handle multiple hospital project in Mumbai. They have extended their advisory services out of Mumbai too and at present manage couple of Charitable hospitals, small sized private single doctor owned hospitals, diagnostic centers and pharmacy units.
Achieved Unparalleled Heights
Since its operations in 2013, HCS has focused in creating a dashboard for hospitals based on Key Performance Indicators (KPI). This includes bed occupancy rate, Bed turnover rate, Average length of stay, Operations Theatre (OT) utilization rates, Capacity Utilization rate, OPD to IPD turnover rate, OPD follow up turnover rate, proportion of new patients referred by existing patients, proportion of walk-in to referred, Discharge against medical advice rate, patient satisfaction rate, cost per patient days, revenue per patient days, etc. All these parameters and more are measured post GAP analysis, marketing & branding strategies, media planning, Clinical & Non-clinical parameters, helping hospitals with adequate and competent manpower , media equipment planning and quality benchmarking.
Last but not the least, HCS also provides a managing and integrating information technology to the processes, on a daily basis. Altogether, HCS acts as an extended arm to these hospitals and aims to expand their infrastructure to a multispecialty scale. HealthCare Consulting Services has collaborated with IT companies to bring about a Hospital Information System (HIS), which help hospitals to effectively manage their entire process. HealthCare Consulting Services is also negotiating with these IT companies to make it cost effective, so, hospitals with lesser revenue can also afford their IT Administrators, thereby increasing their overall efficiency of the system.
Leading with Rich Experience
The bellwether of transformation was founded by eminent professional Amit Sontakke, Managing Partner of Healthcare Consulting Services. Amit is having very productive and fruitful experience in the field of Hospital Operational Management and proficiency for optimization of resource deployment in existing facilities and superfluous business generation in the unit/hospital/project. His core skills are to achieve faster market response and decision making, increase performance, reducing cost and strengthening competitive advantage for Healthcare projects. He is a Master of Business Administration (MBA) in Hospital Administration from Institute of Management Studies, Indore in 2001, he has completed advanced Senior Management Program from IIM Calcutta in 2013-14 & Certification Course in “Sustaining & Managing Hospital Growth” from IIM Bangalore in 2013.He has 18 years of experience in major Multinational Companies.
Industry Overview
To find success in this modern time, hospitals need effective strategic planning, proper infrastructure, best medical professional consultants,human resource allocation, clinical planning, sufficient knowledge & specially designed considering these multitudinous obstacles and these services contrive to overcome existing challenges exposure towards statutory compliances and particular attention to the hospitals marketing and sales. HCS services are clients face today
Bright Future of the Company
Healthcare and Hospital is a necessity of the social population. As the Indian economy is moving towards capitalist society, this give rise to mushrooming of too many Hospitals in various formats, which inculcate growth and healthy competition among them, thus there is a need for creating a niche of services in a required format delivery to supersede the competition. Hence, it will create a need for Hospitals to compete with each other and only those hospitals will come up, who are professionally managed well, therefore, a team of Hospital Management & Clinical experts implementing corporate governance in such hospitals are required to extend professional advisory and consulting to make them standout from the competitors, to attain profitability and sustainability in the long run, delivering and maintaining quality patient care.
Striving on Each and Every Minute Detail to be a Big Name
The key Strength of the HealthCare Consulting Services offering is its understanding of the Hospital business. First and foremost the team of HealthCare Consulting Services consultants who devote their time to bring the project alive, secondly each and every person in the team enjoy working in the Hospital environment. While acquiring talent for HealthCare Consulting Services , the firm ensures whether fresher or experienced, they understand the business of consulting. Also, whether the project demands one man or group of consultants from varied background, they are aligned to the philosophies of the Hospital & their promoters.
One of the key focus area is Quality Management and have established hundred plus key performance indicators to evaluate the entire functioning of the Hospital and is in line with accreditation guidelines. Another area of expertise is creating Marketing, Branding and communication of the Hospital; once they take up any Hospital project they tend to devise complete Marketing Plan and Integrated Marketing Communication strategy. The company has partnered a few digital marketing companies to create a platform for every hospital they cater to, has its own presence felt within the area and beyond its expectations at a reasonable cost.
Burning the Midnight Oil
One of the interesting thing HCS is striving hard to accomplish is to extend its services to sick units, who are unable to survive in the competitive world. The company as a team has planned to pick one at a time such hospitals and help them revive to an extent, that it becomes cash flow neutral from cash flow negative. The firm does SWOT analysis of the project and try to understand how as a business, they can leverage the strength in favor of the hospital and work on the Gaps or Weakness.
Most of the time, the challenge is to get the funds for the Hospitals. In absence of any funds they have to identify services, which will generate immediate revenue for the Hospital. In other case, the company might have to approach community to donate funds.
So HCS stepped in to focus on the building block of the organization and help them create strategies to add services and specialties, to generate revenue or profits for the hospital based on the market survey and feasibility studies. First and foremost, they added more Out Patient Departments & consultants like created an OPD for Dental, Opthal, General Physician, ENT, etc. and got a diagnostic partner on board to give quality reports to consultants, they established Pharmacy, since patients relative were asked to go out to get medicine. They also identified gap in critical care, thus established ICU (Pic.2) followed by Dialysis Unit (Pic.1), since in the vicinity,there were hardly any Intensive care setups and no dialysis set-up. They also added Surgeon both General and Orthopedic on board, so the under utilized OT can be utilized, got Intensivist on board to get the critical care going, replaced the outdated generator with the new one and many more. Thus, by creating a good infrastructure helped hospital gain footfall and ultimately cash flows.
