GADDA CO, under the house of the brands – Baby & Mom Retail, has established itself as a trusted name for delivering exceptional sleep products that combine comfort and durability
New Delhi, November 20, 2024 – GADDA CO, one of the leading names in the mattress and bedding industry, announces the launch of its latest ad campaign, “Ab Stress Nahi Hai Sehna, Yahi Hai Shaktimaan Ka Kehna,” featuring veteran actor Mukesh Khanna. Best known for his iconic roles as Shaktimaan and Bhisma from Mahabharat, Khanna brings his superhero persona to life in the campaign, highlighting the importance of quality sleep in reducing stress and promoting well-being.
The campaign, now live across Instagram and Facebook, focuses on the modern-day stress levels caused by poor sleep and presents GADDA CO mattresses as the ideal solution. In the ad, Mukesh Khanna’s Shaktimaan delivers a powerful message that proper sleep is the foundation of a healthy life, urging viewers to choose GADDA CO for their sleep needs.
Commenting on his association with the brand, Mukesh Khanna said, “I’ve always promoted health and well-being, and I believe that good sleep is crucial to that. GADDA CO’s commitment to offering products that enhance sleep quality and reduce stress aligns perfectly with my values. I’m happy to be part of a campaign that brings attention to such an important aspect of our lives.
Shish Kharesiya, Founder and CEO of House of Brands – Baby & Mom Retail, expressed his excitement about the collaboration, stating, “We are delighted to have Mukesh Khanna on board as the face of GADDA CO. His legacy as an actor is a symbol of trust and protection, perfectly mirrors our mission of providing stress-free, quality sleep solutions. With this campaign, we hope to reinforce the message that GADDA CO mattresses are the go-to choice for a healthier, more relaxed life.”
The ad portrays the stress caused by inadequate sleep, using Mukesh Khanna’s Shaktimaan character to emphasize the life-changing impact of a good night’s rest. Through engaging visuals and storytelling, the campaign educates consumers on why GADDA CO mattresses are designed to provide superior comfort, support, and durability – ensuring a restful and rejuvenating sleep experience.
Watch the videos here:
Mattress:
- https://www.instagram.com/reel/DBvUMwpNWLQ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
- https://www.facebook.com/reel/3676307539347882
Mattress protector:
- https://www.instagram.com/reel/DCOFjizt0oM/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
- https://www.facebook.com/reel/1979399042539834
Cervical pillow:
- https://www.instagram.com/reel/DCGqP6wtDMc/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
- https://www.facebook.com/reel/1129487098752295
Fiber Pillow:
- https://www.instagram.com/reel/DCEIqr2NG1D/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
- https://www.facebook.com/reel/1794214454316972
About GADDA CO
GADDA CO is a trusted brand under Baby & Mom Retail, specializing in premium sleep products that prioritize comfort, quality, and durability. Offering a wide range of mattresses, waterproof mattress protectors, pillows, and pillow protectors, GADDA CO is committed to enhancing the sleep experience of its customers. With a focus on superior craftsmanship and customer satisfaction, the brand strives to ensure that every night of sleep is restful and rejuvenating.
GADDA CO is a leading brand under Baby & Mom Retail Pvt. Ltd. Founded by Shish Kharesiya, it also houses renowned brands like OYOBABY, REDCOP, Newish, Mattress Protector, and Amorite. Baby & Mom Retail Pvt. Ltd. is a dynamic company offering a diverse range of products tailored to meet the needs of families and their homes.
