Headquartered in Portland, Oregon, Fab Brands is a design-centric, award-winning marketing agency passionate about innovation and excellence. Since its foundation in 2009, this marketing agency has blossomed into a titan of innovation, constantly pushing the boundaries of design and strategy. With an unwavering dedication to crafting masterpieces, Fab Brands has earned acclaim for its ability to seamlessly blend strategy, branding, graphics, and web design into captivating narratives that leave a lasting impression.
Catering to a diverse clientele across sectors like food and beverages, agriculture, health and beauty, professional services, and non-profits, Fab Brands works in various industries. Each project undertaken by the brand is a testament to its unmatched creativity and finesse, elevating brands to new heights while captivating audiences worldwide.
Fab Brands’ approach transcends conventional design; it is deeply rooted in collaboration. With an impactful and unpretentious mission, the agency strives to collaborate with its clients to breathe life into their brands, ignite consumer interest, and forge unique identities in a fiercely competitive market.
The Steadfast Leader
Beth Erlendson, the Founder and Managing Director of Fab Brands, brings nearly three decades of marketing expertise to the table. In 2009, Beth launched the FAB Marketing Group, which she later rebranded as Fab Brands to highlight its updated mission of helping businesses grow and prosper with dynamic and inspired branding, visual design, and websites.
Before establishing the boutique marketing agency, Beth honed her skills as a marketing and advertising manager at TriMet, followed by a brief stint at Nike’s Digital Commerce Division.
Fab Brands’ inception can be traced back to 2009 when the market crash rattled the economy. Like many others, Beth faced a layoff in her marketing role at Nike. However, amidst the adversity, opportunity blossomed. As businesses grappled with the downturn, they started downsizing their marketing departments, inadvertently leaving their sales teams without the vital marketing support essential for success. Recognizing this gap, Beth seized the opportunity to establish Fab Brands, bridging the gap between sales and marketing teams while empowering businesses to thrive in challenging times.
Focusing Branding as a Primary Agency Service
Beth and Jim Parker, the Creative Director of Fab Brands, share an extensive background in branding, so it quickly rose to prominence within the company’s offerings. As their branding efforts started gaining traction in the market, other business owners took notice, leading to a surge in demand for a ‘Fab’ brand. Business leaders were drawn to the innovative and impactful brand identities the agency produced, resulting in an influx of calls and inquiries. They also received messages expressing admiration for their work at various businesses, with business leaders attributing it to Fab Brands’ magic and expressing their desire to incorporate that magic into their own companies.
While Fab Brands works very closely with clients to capture their desired design aesthetic, the company is known for an overall signature look and feel that is eye-catching, thought provoking, memorable, and leaves a lasting positive impression. The agency’s strength lies in crafting brands that not only exist but shine brilliantly within their niches. For Fab Brands, it’s not only about visibility; it’s about creating a lasting impression and being unforgettable.
“We cast branding spells on all sorts of companies! Lately, we’ve been whipping up some seriously delicious brand identities for food industry clients. We’re talking about eye catching packaging, mouthwatering promo materials, websites that make you hungry, and tradeshow displays that are inviting and spark interest,” explains Beth.
Unlocking the Transformative Power of Branding
At Fab Brands, Beth and Jim are united by a shared passion: unlocking the transformative power of branding. Guided by their vision, Fab Brands goes beyond logos and guides businesses through a journey of self-discovery, helping them crystalize their vision, value proposition, and core values. This clarity serves as the foundation for a powerful brand identity that profoundly resonates with their target audience.
Fab Brands’ mission is to empower established and emerging businesses to cultivate a brand they can wholeheartedly embrace. Whether a brand refresh or a new launch, the boutique agency ensures its clients enter the market with a strong, engaging, and unforgettable brand identity.
“We love partnering with clients in the food and hospitality industry because of their passion and openness to bold ideas. Together, we get to push the envelope and create something truly special,”- states Beth Erlendson, the Founder and Managing Director of Fab Brands.
Diversity and Inclusion is the Key
What sets Fab Brands apart is its commitment to diversity and inclusion. As a woman-owned business, diversity wasn’t just a checkbox for the brand; instead, it was ingrained in the company’s culture. Fab Brands recognizes the power of a diverse team and each member’s unique perspective. This has proven time and again to be a strength. This dedication to inclusion has undoubtedly shaped the company’s mission and culture in several ways:
- Broader Perspective: A team with diverse backgrounds and experiences allows Fab Brands to approach marketing challenges from a wider lens. This can lead to more creative and practical solutions that resonate with a broader audience.
- Understanding Target Markets: Understanding diverse demographics is crucial in today’s globalized marketplace. A diverse team allows Fab Brands to better understand the needs and preferences of different target markets, leading to more effective marketing campaigns.
- Collaborative Spirit: A culture that embraces inclusion fosters a collaborative spirit where everyone feels valued, and their voice is heard. This collaborative approach can lead to innovative ideas and a more dynamic work environment. We feel so strongly about it that it’s one of our agency’s core values.
Awards and Accolades
Over the years, Fab Brands has received several awards and recognition, solidifying its position as an industry leader. Among its most notable achievements are the prestigious MarTech Awards for Best Visual Design & Marketing Agency in 2023 and 2024, highlighting its commitment to excellence and innovation in design and marketing strategies.
The organization has also been named among Expertise.com’s Best Branding Agencies in Portland, Oregon, from 2022 to 2024, underscoring its dedication to crafting impactful brand identities that resonate with audiences and drive business success.
Additionally, Expertise.com has honored Fab Brands as one of the Best Marketing Consultants in Portland, Oregon, for the same consecutive years, showcasing its expertise and effectiveness in guiding businesses through effective marketing strategies.
The agency’s stellar reputation extends far beyond regional recognition, as Upcity.com has acknowledged it as a Top Branding Agency, further solidifying its status as a trusted partner for businesses seeking to elevate their brand presence and visibility.
Moreover, Fab Brands has maintained a stellar A+ rating from the US Chamber of Commerce from 2022 to 2024, a testament to its commitment to professionalism, integrity, and client satisfaction.
Ethos at a Glance
Under Beth’s steadfast leadership, Fab Brands has been at the helm of numerous brand evolutions with the fusion of innovative design into impactful marketing. With its enduring values focused on being innovative, growth-oriented, customer-centric, and technology-driven, the agency has strived to cast branding spells on all sorts of companies and drive sustainable growth. Recently, it has been associated with renowned food brands to empower them as industry pioneers with a range of services, including visually appealing packaging, mouthwatering promotional materials, websites that make you hungry, and captivating tradeshow displays.
