An unconventional entrepreneur, Dr Chafic Chebli, Co-founder and CEO of PharmaStulln Inc.(PSI) believes in doing things differently. He aims to work on ideas that he is immensely passionate about and is not afraid to pinpoint an opportunity. Dr Chebli is an action taker, who makes it happen with his determined approach and sheer desire. He envisions a simple picture and makes it happen.
Dr Chebli is an entrepreneur- who would dive into details and render any rough gem into a shiny stone that blurs tier eyes while making a difference in their life.
A Former View about the Canadian Pharmaceutical Market
There was a time when the Canadian pharmaceutical market was saturated and shared among big pharma suppliers. PSI saw an unfulfilled need in preservative-free (PF) ophthalmic preparations, and it understood all positive impacts that those products could bring to Canadians.
Despite all challenges to launch a new product format and have Canadians believe and switch to it, PF ophthalmic products were a definite need. However, the existing and leading pharma companies would turn this down due to higher production costs and different production technology and skills. The companies were of the mindset that If what has been working and doing good, then why change it?
In fact, in Canada, the market was driven by product cost, while in Europe, the market is more driven by patient care. The company kept conventional ophthalmic products comprising irritants to patients’ eyes while Europe is already transforming them to preservative-free preparation.
When PSI gathered more information and details, sought after more practitioner opinions, the brighter the opportunity rose for Canada.
The Birth of PharmaStulln Inc.
By the end of 2016, PharmaStulln Inc. (PSI) was born as a specialty preservative-free ophthalmic product supplier for the Canadian market. PSI was a joint venture with PharmaStulln GmbH (Germany), a vertically integrated preservative-free ophthalmic product manufacturer in Germany and the rest of the European markets for at least the past 40 years. As Co-Founder and CEO of PSI in Canada, the company made sure PSI has one clear mission to develop/convert and launch preservative-free ophthalmic preparations.
By the end of 2017, PSI had submitted German dossiers for Health Canada approval, while Dr Chebli completed an acquisition of several dossiers already approved in Canada. In the year 2019, PSI’s first three products were launched.
PSI is then branded as a specialty ophthalmic products supplier, a one-stop to the latest technology, top quality, and irritant-free eyecare product provider.
More about the Visionary Brand – PharmaStulln
PharmaStulln is a leading pharmaceutical company with over six decades of rich experience in eye care. The company is focused on manufacturing eye drops in single-dose and multi-dose containers that are preservative-free. With superior technology and state-of-the-art production in Bavaria, Germany, the company is an industry expert in eye care.
PharmaStulln is dedicated to bringing its experience and expertise to the Canadian health care community. Its mission is to convert preserved products and re-introduce them as preservative-free. PSI’s clear vision is to advance eye care in Canada and to offer treatments without any irritants.
From Leader’s Desk
Everything begins with an idea. Being creative and getting things moving out of curiosity, perfection, and passion helps us to keep everything in focus. This way, you won’t lose sight of what’s important to us and we concentrate on producing sterile medicines.
The success of Pharma Stulln is based on manufacturing following the highest possible international quality standards using the latest technologies for over 60 years. We’ve been concentrating on perfecting our eye drops, our pharmaceutical production started with eye tonic, over time more and more innovations were to follow.
We, at PharmaStulln, represent quality, passion, and sustainability. Service-oriented operations focus on customers and the current needs of the market. Our high demands on quality and reliability maximize our flexibility. We also, train our highly skilled personnel to maintain our high expectations of the future.
Driven by a Racer’s Mindset
Dr Chebli’s idol racer Ayrton Senna once said, “If you no longer go for the gap that exists, you are no longer a racer”. Inspired by this quote, Dr Chebli knew his mindset was the same as a racer. Hence he decided to create a difference in the lives of eye patients and the eye care industry.
Working with a Pragmatic Approach
Dr Chebli believes that there is a solution for every problem/challenge created by man. Life itself is a constant challenge. One has to learn to take one step at a time in their journey and remain focused on their goals and deliverables. Have a mission and discover the path that will lead to utmost success.
All About Leadership Principles
As for leadership principles, I learned to listen and live by:
- See it simple, keep it simple, and make it simple
- Keep your true colors and lead by example
- A change is always challenging and an ambitious job for a champion. Maintaining the transformation, accepting it, and living by it requires a heroic attitude.
- Motivate every team member to be the hero of their change, project, product, and a thought or an idea.