Uniform Junction Forges Partnership With Amar Chitra Katha

Aims to imbibe India’s rich cultural heritage, mythology and Indian folktales in children

September 2021: In an effort to imbibe knowledge and instill pride about India’s rich cultural heritage, biographies of historical characters and Indian folk tales among the current generation of school going children, Uniform Junction, part of the 116-year old iconic Arvind Mafatlal group has partnered with Amar Chitra Katha (ACK), the name synonymous with visual reinvention of Indian stories from the great epics, mythology, history, literature, oral folktales and many other sources.

The partnership with Amar Chitra Katha is a unique and an important partnership for Uniform Junction that aims to teach children about the importance of culture and keep them in touch with that of India. The partnership is spurred by the belief that it is not the sole responsibility of parents to educate children about the various aspects of Indian culture. Schools and learning platforms must also propel the students to develop an interest in the same. The partnership also comes at a time when the new National Education Policy 2020 lays emphasis on the importance of India’s varied cultural heritage in terms of arts, crafts, traditions and literature.

With children confined to homes with online learning since the onset of the COVID-19 pandemic, Uniform Junction is able to provide the much acclaimed comic series on its platform in every nook and corner of the country making it for easy and convenient learning. The ACK Learn offerings include workshops, summer camps and courses on storytelling, cartooning, creative writing, travel writing, Indian folk art and many more.

Speaking on the partnership with Amar Chitra Katha, Gagan Jain, Co-founder & CEO, Uniform Junction says, “It is imperative for children to develop an awareness of India’s rich cultural heritage, mythology, the great epics and history in children from an early age as it gives them a sense of identity and belonging. Mythology and legends are important for us today for a number of reasons. They offer timeless and universal themes as they give us insight into other times and places and they help us to see how much humankind had and has in common. Through this partnership we envisage to broaden the horizon of children’s knowledge and outlook and to help them to be better citizens and lead a life of values drawing inspiration from the Indian culture, mythology and legends”.

Prateek Dhruva, Head – ACK Learn and Licensing, Amar Chitra Katha Pvt. Ltd. said, “We at Amar Chitra Katha Learn are excited to be partnering with Uniform Junction to find larger audiences for our workshops as well as bring value to the brand through this association. 

We are looking at fostering a long-term partnership with Uniform Junction, where we are part of the high-quality programming that UJ offers and we can expand the scope of our specially developed workshops, around storytelling, creative writing and art to a larger audience. Our joint vision with Uniform Junction is to build both brands through high engagement properties. May it be workshops, quizzes, school connections, Uniform Junction is well suited to capture the market and with the amazing content and goodwill that Amar Chitra Katha brings being in the children’s content space for the last 54 years, this association is primed to succeed”.

Apart from the learning materials on the platform, free workshops for children of various age groups are also being conducted. The Kala Gurukul workshop is held for students from Nursery to class 1; while the Tinkle story creation workshop is conducted for students from class 2 to 5. Finally, the Flipbook Animation workshop is held for students from class 6 to 9. The Kala Gurukul workshops will expose children to Indian stories, culture and heritage, help build communication skills and improve their vocabulary, learn and practice the Indian techniques of healthy living like Yoga & Meditation, develop fine motor skills through some fun and DIY activities and engage in understanding values through stories via group interaction. On the other hand, the Tinkle Story creation workshop will help students create their own main characters, learn to build their own plot and story and advance with creative writing skills. Finally, the Flipbook animation workshop will equip children with the knowledge and techniques to help them create their own flipbook, learn how basic animation works and animate with household stationeries.

About Uniform Junction:

Uniform Junction is the youngest member of the iconic Arvind Mafatlal Group who command an 85% market share in the school uniforms space. Uniform Junction has been founded with the objective to cater extensively to a growing segment of schools in Tier II & III cities across India by offering a single-window platform to teachers, parents and students for all educational products and services. Within a short span of since the launch of Uniform Junction it has over 300 courses live and many unique and exciting non-curriculum courses in the pipeline.

About Arvind Mafatlal group:

The Arvind Mafatlal Group is a 116 year old business house having interests in the diverse fields of Textiles, Rubber Chemicals, Information Technology, Real Estate, E-commerce and Healthcare. The Group holds a very strong ethos for values, technology, and adaptability, and has witnessed various stages of both consolidation and expansions over the years. Two of the flagship companies of the Group are Mafatlal Industries and NOCIL Limited, both of which are listed on the stock exchange.

Uniform Junction to Invest Over Usd 1 Million in Collaborating With World Leading Edtech Companies, Aims to Disrupt School-Tech in India

Announces partnership with Israel’s x10ed

Mumbai, July 14, 2021: Uniform Junction, India’s first one stop integrated supply chain platform for K-12 schools, a part of the Arvind Mafatlal group, today announced its partnership with Israel’s x10ed, a leading and cutting edge learning analytics solution provider. The association will enable Uniform Junction bring x10ed’s best in class data science methodologies empowering schools map the content to a set of abstract learning outcomes such as cognitive skills, social skills, creativity and more.

The partnership with x10ed marks the first in a series of collaborations that Uniform Junction will enter into, to bring to and customise for India, solutions from some of the best edtech companies in the world. At a virtual press meet held today, the company announced an investment of USD 1 million in international partnerships and is further strengthening it’s positioning as the first and largest school tech solutions provider, from across the globe.

Addressing media at the meet, Priyavrata Mafatlal, Co-Founder & Director, Uniform Junction and MD & CEO, Mafatlal Industries said, “The demand for K 12 education technology is at an inflection point. At a time when educational institutions are investing in deploying technology and digitization and are seeking newer ways to engage young and bright minds, the demand for futuristic and global learning solutions is on the rise. Education today has truly no boundaries and students need to be groomed as global citizens. Our partnership strategy will hence focus on bringing in diverse and holistic learning solutions to schools. We are glad that our first partnership is from the world’s edtech hub Israel, and x10ed’s solutions will help schools address learning from the core.”

Official rankings place Israel’s education system as one of the most advanced in the world. According to data from the Organization for Economic Cooperation and Development (OECD), Israel is the third most educated county after Canada and Japan, outranking Korea, the UK, and the US. In addition to half of Israelis having a higher-education degree, Israel stands out through the high GDP share it spends on primary and secondary education.

Gagan Jain, Co-Founder & CEO, Uniform Junction added, “The partnership with Israel’s x10ed will combine its world class learning solutions with our strong network of schools across the country. More importantly it sets the tone for a slew of other collaborations we are looking at from Israel and other regions. Our vision at Uniform Junction is to own own the school-tech space and be the single platform for teachers and students for futuristic learning”.

Commenting on the partnership, Gil Almog, Founder & CEO, x10ed said, “Uniform Junction has identified key learning requirements for schools in India, such as coding, computational thinking, data literacy, and science. Israel has hundreds of unique EdTech solutions that are a perfect fit for adoption to the Indian education market. This partnership will be the first step in long-term knowledge-sharing cooperation aimed to create impact, bring the best of education to the children and prepare children for a highly dynamic and technological future.”

Speaking on the partnership between Uniform Junction and x10ed, Her Excellency, Rony Yedidia Clein, Dy. Ambassador of Israel in India said, “Israel has been a start-up nation for a couple of decades now. India is a great friend and we have a growing partnership with India. x10ed, the partner here today is one of the representatives of Israeli edtech which is the leader of the start-up nation, which is the pillar of strong start-up nation. We see edtech as an important part of what we do in general to reach new heights which is possible with technology today. Technology is something important to everyone and it is important for every country to reach newer heights and help themselves become better citizens, better employees, better workers, better founders. x10ed will bring education technology through Uniform Junction to India will help Indian students to become better citizens of the world and improve the world through technology. The tie up will help Israeli company to become part of the Indian eco system and Indian company to become part of the Israeli eco-system. I hope great things will come out of this collaboration between the two companies”.

According to estimates and studies, the Indian edtech market is projected to reach USD 3.2 billion by 2022 and USD 10.4 billion by 2025. Definitely, the digitisation of education coupled with policy impetus through the New Education Policy (NEP) has fast-tracked the growth of edtech in India in the last fiscal year.

Uniform Junction has already partnered with 500 schools across India and looks to triple this number by the end of 2021 and enable over 50,000 schools with the best and most futuristic K12 student solutions in the next three years. Mafatlal Group has made an initial investment of USD 3 million in the new venture, to build a robust technology platform and a partner network of the best school product and service providers from across the globe.

About Uniform Junction:

Uniform Junction is the youngest member of the iconic Arvind Mafatlal Group who command an 85% market share in the school uniforms space. Uniform Junction has been founded with the objective to cater extensively to a growing segment of schools in Tier II & III cities across India by offering a single-window platform to teachers, parents and students for all educational products and services. Within a short span of since the launch of Uniform Junction it has over 300 courses live and many unique and exciting non-curriculum courses in the pipeline.

About Arvind Mafatlal group:

The Arvind Mafatlal Group is a 116 year old business house having interests in the diverse fields of Textiles, Rubber Chemicals, Information Technology, Real Estate, E-commerce and Healthcare. The Group holds a very strong ethos for values, technology, and adaptability, and has witnessed various stages of both consolidation and expansions over the years. Two of the flagship companies of the Group are Mafatlal Industries and NOCIL Limited, both of which are listed on the stock exchange.

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