Is HubSpot SEO an Ideal Choice?

SEO is the need of the hour. Without SEO, ranking your website on google is impossible. It is important to create valuable content that readers can learn from, store in their knowledge base, and also implement in their daily practices. However, this information needs a magic pill to reach its audience base and that pill is none other than SEO. With the help of relevant keywords, a blog’s outreach increases, and it ranks on google bringing in the evergreen organic traffic. Now that we know the purpose of SEO- let’s find out how HubSpot SEO acts as a savior for businesses.

What is HubSpot SEO?

HubSpot is a powerful and premium CRM. Its software has a built-in tool that is responsible for website development, content optimization, ranking your brand in searches, performance reporting, and more, which summons up to HubSpot SEO. HubSpot’s excellent features and tools test the performance of the content produced on the website and offer recommendations to improve the content and rank them online.

About HubSpot Content Optimization System (COS)

The HubSpot Content Optimization System (COS) is a new generation web platform that helps organizations with their website and marketing activities together. COS offers many top-notch features and tools that make it the ideal choice for all-scale organizations.

When you choose COS, it helps you manage everything in one place. Most of the time, other software users, have to use different websites/applications to manage users, social media, email, and other digital processes. However, this is not the case with HubSpot COS.

It offers everything under one roof in an easy-to-use and customized dashboard to grow your online presence. Since all features and tools are together, everything is connected and reported in the same place. Also, users can manage their website, run A/B tests to learn and understand what’s best working for them and get solid feedback from a single account.

Application of HubSpot SEO

Optimization for Content for Search Engine

SEO is a broad topic and is continuously changing and evolving. Trends come as a surprise as no one can recognize what makes catch a trend. So, just remembering to utilize the trendy content in some form and stick to resources that help scale us with such trendy topics is a must. That’s where HubSpot’s SEO tools and features come into the picture as they give us insights about which keywords to prioritize to drive traffic and conversions.

With the help of HubSpot’s SEO, we get action-based recommendations on how to optimize your site for SEO. Rank them in priority order to show which optimizations will create a resourceful impact on performance in search. Learn which pages need to be updated, what actions should be taken, and see how your website’s SEO soars.

Planning an Ultimate Content Strategy

Search engines have their algorithms to rank websites on google. So, nowadays, search engines reward websites whose content is keyword relevant, insightful, solve a problem, and is organized efficiently. With the help of HubSpot’s content strategy tool, it becomes easy to discover the suitable topics and rank them for you and your audiences.

With the HubSpot SEO tool, you will get topic suggestions based on competition, trends, popularity, importance, and more. Also, with the help of monthly search data, you can measure how ranking for specific tools can gain your organic traffic. Hence, HubSpot’s content strategy works with a holistic approach and maximizes the potential to reach the top of the search engine.

Performance Reports mark the Long Route ahead

Feedback is a valuable tool for everything especially when we want to see the results. Similarly, getting detailed reports from HubSpot SEO tools is a win-win situation to find out what is best working at the current hour.

The HubSpot performance reports give insights about topics people are searching for and where your content ranks in the given problem. If you are able to solve the problem with a feasible solution, then your content will be the king that will rank at the top.

“Get data straight from Google that can be used to inform your SEO strategy when you integrate Google Search Console with HubSpot. Metrics like total impressions, average position, and clickthrough rate will tell you exactly where your content stands in Google’s search results so you can lean into what’s working, and take steps to improve what isn’t.” – SEO Marketing Software (Source: HubSpot Website)

The SEO Lead Race

When emerging brands and companies step into the SEO space, all they think about is how to include the top keywords in their content and look to rank in the search engine. So, in this whole race of ranking above, they try to add as many keywords as possible in their content to see a fast outcome. However, excessive use of the keywords makes the content less authentic and only for the algorithms. Every piece of content should be for humans and not just to rank in the search engine and win the algorithm race.

With HubSpot SEO, the keywords are naturally placed in the content and look like a part of the content. Such content drives SEO leads, increases website traffic, and ROI, and reaps a profitable business in the longer run.

The Unlimited Benefits of HubSpot SEO

At last, HubSpot’s SEO has a wide range of benefits. Its main objective is to mark your brand’s presence in search engines. It helps a lot with Technical SEO with an aim to enhance customer experience. Also, it offers constant optimization of web pages, increases organic lead traffic, generates qualified leads, and grows sales.

With such impeccable features, tools, benefits, and more, HubSpot SEO is a go-to partner for SEO.

Read about:- An Overview of the HubSpot Academy

The volume of voice searches is increasing more and more as the months go by. Really, you should be asking, “How is voice search affecting SEO?” because voice search is already here!

As a marketer and/or SEO professional, one of your job responsibilities is to pay attention to emerging technologies that are having an impact on your strategies. Voice search is such a technology website that the entire marketing community is paying attention to it.

This discussion will look at the rise of voice searches and what sort of impact this trend is having on SEO.

A Short History Lesson On Voice Search

There are a number of technologies and steps in the history of voice search, but the big shift that kick-started its rise was the development of IBM’s Watson AI computer. The ability of this machine to recognize and answer questions would form the basis for voice search and virtual personal assistants.

In fact, it took only a short year after IBM Watson debuted before Apple introduced the world to Siri. Google also launched its voice search feature in the same year. Then came Cortana by Microsoft, Amazon’s Alexa and many other voice search-enabled devices.

As more and more of these devices and digital personal assistants enter the consumer market, the number of voice searches increases. And, because these devices rely on machine learning and artificial intelligence, the increase in voice searches leads to overall better and more sophisticated responses.

5 Ways Voice Search Is Changing Search And SEO

The impact of voice search is being felt in a number of ways. This is a significant shift in how people are searching, which means it is going to change a lot of the ways that professionals approach search engine optimization.

Here are 5 of the ways that voice search is affecting SEO.

1. Keywords Are Getting Replaced By Semantics

It’s a hard sentiment to swallow because SEO has always been built on keywords, but that is starting to change. And, voice search is one of the reasons why. Essentially, machines (including search engines) are getting better at understanding the meaning behind the keywords.

This means that instead of focusing on how you’re saying it (what keywords you’re using), search engines and digital virtual assistants are starting to understand what you’re saying.

The difference between semantics vs keywords is really evident when you make a search with local intent. If you search “movies near me,” Google understands that you’re not looking for a movie called “Near Me.” Rather, you’re looking for local movie theaters and times.

This is actually a nice change for SEO because it means that you don’t have to spend so much time and effort agonizing over keywords in text and meta descriptions. Now, you can create content for people, instead of search engines.

2. Getting Conversational

How does voice search impact this concept of meaning over keywords? For one, people are being more conversational with their searches. Instead of typing “movies near me,” into the search bar, they are asking Siri, “What are some movies playing right now?”

This is really important to note because everyone talks differently and asks questions in a unique way. You have to pay close attention to the tone and language that your customers are using and then adapt your content accordingly. Again, it’s about writing content for people, not search engines. Specifically, it’s about writing content for your people.

Listen to how your customers talk about your business and what they say. You want to know the common questions, what jargon they use and more. If you’re a local business, tap into the colloquialisms and lingo that people use when referring to landmarks. For instance, you call it the subway in NY, but in Boston it is the ‘T,’

Understanding how your customers conversate and interact with their digital assistants will help your business tap into voice searches.

3. Focus On Answering Questions

Continuing with this concept of getting conversational, it’s also important to structure your content in a question-answer format. This is because when someone uses a virtual personal assistant, they frame it into a long-tail question. Again, they aren’t searching for, “movies near me.” Instead, they are asking, “What movies are playing nearby?”

It will become crucial to study what questions customers are frequently asking and then develop concise, complete answers to those questions. Then, Google (or any other search engine) can package the content into an answer box, which these digital assistants will then use in their response to voice searches.

4. Mobile-First Is A Must

Number 4 is a simple one, but it is absolutely critical. Your site needs to be mobile-friendly. If you aren’t designing your site with mobile devices in mind, your site is going to suffer greatly. Bounce rates are going to spike and your organic rankings will start to slide.

Google has already announced that they are mobile-first now, which means that they treat the mobile version of your site as the primary one. If that mobile site isn’t perfect, you’ll lose your page one spots.

Many voice searches are made from mobile devices, which makes this an even more critical factor in your SEO success.

5. Shoot for Position Zero!

After a number of tests regarding voice searches and what results digital personal assistants choose when replying to a verbal query, the general conclusion is that voice search responses are primarily created via the featured rich snippets on the search results page. Again, that’s why developing question-answer content is a great way to get voice search optimized.

Appearing as a featured rich snippet is also referred to as “position zero” because these snippets are not always created from the top organic result. However, featured snippets often appear above the number one organic result, which makes them even more valuable.

While there is no guaranteed way to be the selected result for a featured snippet, there are small tweaks you can make to your content that frames it better for the snippets. These tweaks are to the content itself, as well as to the meta markup, header tags, etc.

6. Services Based Website

For example you are giving WordPress SEO Services You must add exact match keyword in the title, meta description and in the other relevant area naturally with mobile friendly.

There are many websites which can be affect with voice search on the other hand some high Authority websites give guest post insertion like in technology many of website giving guest content insertion in this case website have separate page with this intent: write for us technology.

On the other side some of website selling tool. I am actually talking about the PPC tools and SEO tools they must offer a separate page for this service if you want to target from the home page voice search doesn’t give any importance.

Conclusions

When mega companies like Google and Microsoft are rallying behind a trend, then you know it is going to play a significant role in the future. Voice search is here and it is already impacting the ways that users search and engage with SEO results and content.

About Author:

Amelia frank is one of the best digital marketing Experts of 2022. She has over 14 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit, and many other Fortune 500 caliber companies. For the last 2 years, She is working with the fast-growing Ads analytics company as a Google Ads Analyst.

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Tag: SEO Lead Race