Matthew Kolinski : Entrepreneur and Strategic Partner, Helping Entrepreneurs in Staffing and Recruiting via Comprehensive Solutions for Back-office Management

After running a traditional staffing and recruiting firm for 4 years, Matthew Kolinski realized that there is an operational advantage of large staffing firms compared to start-up staffing firms and he wanted to level the
playing field. He took his experience of running the back-office operations for his own firm and used it as the foundational stone of USA Staffing Services in the year 2010 as a Back Office Partner for entrepreneurs in the staffing and recruiting space. Since its inception, the firm has been helping entrepreneurs with the back-office operation of their staffing firms and allows them to focus on nurturing customer relationships and increasing sales to drive revenue. Matthew Reports that “I wanted to level the playing field for my friends who were offering better recruiting services by giving them the same services of a “corporate” back office but at a reasonable price”.

The man behind this brand, Matthew Kolinski an entrepreneur, physician, and thought leader. He started his first business at the age of 16 and throughout the last 20 years has had most of his impact in the Human Capital Management arena. Specifically, he has been in Staffing and Recruiting for over 15 years and he has invested in HR technology platforms to improve employee satisfaction within certain industries.

Mr Kolinski recently released his book in May 2020 called “Work-Passion-Live Balance: Finding Fulfilment Through Zones of Efficiency” because he wanted to take his experience of improving his life satisfaction and share it with the world.

“I have wanted to write about my experiences for several years because I want to bring hope and enlightenment to those who are going through struggles. Life satisfaction is more than a feeling, it is a method of approaching life that brings more happiness and satisfaction. The philosophy that I created called Work-Passion-Life Balance is an approach to utilizing relationships in your life to maximize your own life. The most important relationship is the relationship with yourself which I focus on throughout the book”, Matthew further shared.

As part of Matthew’s passion of being an entrepreneur himself, he is actively involved as the President of the Local Tampa chapter of the global organization called Entrepreneur’s Organization which has 16,000 members worldwide.

About the Company & Service Portfolio

USA Staffing Services, LLC created the Authorized Dealer Program which is a back-office platform other staffing firms. It is an operational partner that runs the back-office operations that focuses on staffing firms who are doing less than $5MM in payroll per year. The owners of the staffing firms are typically entrepreneurs who are growing the business and need operational assistance to grow. They provide the payroll processing, workers compensation, payroll funding, AR management, and all responsibilities regarding compliance for payroll taxes.

Clientele

For USA Staffing Services, the main clientele includes those entrepreneurs who are starting up recruiting and staffing firms. Typically, the operational workforce overhead associated with starting up a staffing firm is significant and costs more than the profit they make, however with the Authorized Dealer Program via USA Staffing, it becomes reasonable for staffing firms to grow quickly to $5MM in payroll before needing to bring on a team of operational support. At the level of about $5MM in payroll, it is reasonable to add internal staff to continue the growth or they can stick with the company’s service as they continue to grow.

From the CEO’s Desk

“Our challenges with growth have been similar to other businesses in the industry including brand management and meeting client needs. For all staffing firms, Cash flow and Workers Compensation are the two vital components for sustainability and it is challenging for new businesses to develop stable solutions early in their business. Volume in terms of increased payroll processing and invoicing solves both of these issues and now that we are larger, we take measures to ensure our Authorized Dealer Partners have the same leverage we have when it comes to pricing and solutions”, said Matthew while talking about the challenges he suffered in the early days of business.

“I have been an entrepreneur and businessman from an early age, but it wasn’t until 2015 that I identified myself as an entrepreneur. This help came from members of the Entrepreneurs Organization that I met while I attended the INC 500 conference in 2015. When I was a child, my parents pushed me to be better in terms of grades, athletics, and focus on achieving goals and I am thankful for their impact on my work ethic”, he shared when asked about the inspiration behind his entrepreneurial journey.

Suggestion for Companies to Create a more Balanced and Equal Industry

Matthew recommends that all staffing firms take these two pieces of advice:

  1. Pick an industry to specialize in and diversify your clients (not diversify your speciality)
  2. Obtain 50% of your take-home revenue from Direct Hire Placements (Perm recruiting) and 50% from Temporary Staffing Placements.
Daily Routine

“I wake up typically around 6:45 am because my daughter wakes up. I have 2 kids (1 and 3 years old). I spend the first hour of the day with my family and I enjoy playing and cooking breakfast. I drop off my daughter at school and head to the office at 9 AM for our team’s daily huddle and check-in. Mornings are typically reserved for follow-up and working on pricing/projects/situational solutions. The afternoons are typically reserved for meetings and follow-ups. I try to be home by 5 PM daily for dinner with the family and then the kids are in bed between 7-7:30. I spend time with my wife for the rest of the evening”, asserted Mr Kolinski.

Favourite Books
• No Rules Rules by Reed Hastings
• How To Lead by David Rubenstein
• Great by Choice by Jim Collins
• Can’t Hurt Me by David Goggins

Road Ahead

Over the past 11 years, USA Staffing has worked with over 400 entrepreneurs in the staffing industry and provided opportunities and solutions to grow their business. Their products and services are improving on a weekly basis and they believe they are the best back-office solution for staffing firms in the market today. Now, Matthew and his team look forward to continuing to talk with entrepreneurs and business owners who want to grow their businesses.

A Piece of Advice for Female Entrepreneurs

The world needs more female entrepreneurs because of the innovation and solutions that they can bring to the economy. The approach to business takes confidence in yourself to know that you have a solution that others need and secondly it is important to build a team who will support you as you grow. In my experience
the Business world significantly benefits every time we increase diversity in the board room and leadership teams.

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