Petra Rohmann: Building Innovative Solutions for Testing Tasks

Meet Petra Rohmann, the CEO of Rohmann GmbH, a leading German manufacturer of eddy current testing devices and systems for non-destructive testing. The company has been developing, producing, and selling its technology as a medium-sized company based in Frankenthal. The organization’s testing devices and systems are used all over the world in heat treatment, cracks, material identification, and grinding burn testing.

Petra’s father, Jurgen Rohmann, found his passion for eddy current early in his career and founded the company. Right from the start, Petra’s mother, Ines Rohmann, a trained physics lab technician, took over the management. At first, they started with two people in the basement of their house.

During its early days, the company was quite well known in the aviation industry for its battery-operated hand-held testing equipment. Slowly the company established itself by delivering products for other industries. Today, it is a supplier in almost all industrial sectors, finding solutions for technically demanding applications with its specialists. Equipped with 75 employees, the firm manufactures its extensive product range at its location in Frankenthal.

With its digital testing device, the ELOTEST PL600, current array technology, and complex image evaluation software, the firm can successfully integrate comprehensive applications into automated testing processes and support customers in manufacturing high-quality products.

The Steadfast Leader

After completing school, Petra Rohmann graduated from university in graphic design. She used to spend most of her semester breaks working in her family business, gaining experience in various departments. Later in 1992, Petra’s parents offered her a job in the company.

Initially, she was responsible for product advertising, trade fairs, and personnel issues. Over the years, Petra Rohmann has taken over many more areas, and she is the sole managing director since 2018.

Petra Rohmann is motivated to continue and maintain the company that her parents founded. She feels that Rohmann GmbH’s success factor lies in its employees and their commitment, so the personal and close relationship with employees is crucial to her.

Driven by Customer Satisfaction

Petra Rohmann and her team’s strongest drive is the satisfaction of her firm’s clients. A complete understanding of customer’s individual requirements, products, and services are essential for the entire team to reach the solution. The company always seeks dialogue and feedback to meet the increasing customer expectations. Additionally, Rohmann GmbH has an efficient quality management system. The firm has also been certified according to DIN EN 9001 since 1999, proving its capability to meet the highest international standards.

Tackling Challenges

Since the first quarter of 2020, we saw the emergence of the pandemic, which eventually led to millions of deaths and job losses across the world. And just like its competitors, Rohmann GmbH also took the brunt of the pandemic. The order situation was weaker, and turnover decreased significantly. However, Petra and her team utilized their time to concentrate on the new developments, from which they will benefit in post-pandemic times.

Petra feels she has many challenges, but she doesn’t mind them as she has her goals clearly in mind. Petra says, “I also don’t think about whether the challenges are there because I am female or if it is for other reasons. I am a positive person and will accept and overcome any challenge with our team for the good of the whole company.”

Advice for the Young

Petra advises young female entrepreneurs not to worry too much about gender. She feels it is essential to show patience in the face of some demands. She says, “Accept the task and tackle it; that’s my motto.”

She also adds, “Manage your own strength and energy to filter out where the effort is worthwhile and where it is not. And to get external support if some issues are difficult.”

Preparing for a Better Future

In the next five years, Petra sees herself as a woman who represents the great team of Rohmann GmbH to the outside world. She sees her company and her team continuing to be successful in their professional field and expects to be among the top 3 most innovative companies.

ScaleX, Inc : Expediting The Sales Process Through Innovative Solutions

Founded in 2017, ScaleX is a leading firm that resolves the sales pipelines issues by leveraging artificial intelligence and sales automation. It offers an entire suite of services to fill your pipeline each month, guaranteed. With swift growth in mind for businesses, the venture helps sales professionals increase revenue by focusing on the only two things that matter in sales – increasing frequency and competency.

Chad Burmeister, Founder & CEO started this firm when he saw that the sales software as a service market was getting over-crowded by new entrants. But to be successful, experience in sales and marketing operations and deep domain expertise in tools and technology were required. In early March of 2020, when the world had to deal with the Coronavirus for the first time, work from home became the only way to sell, and ScaleX.ai became more important to B2B companies than ever before.

Chad Burmeister is not only the CEO of ScaleX, but he’s also ScaleX’s biggest client! He has a successful career in building high-velocity sales teams at companies including Cisco-WebEx, Riverbed Technology, ON24, ConnectAndSell, and RingCentral. He was the Founding Chapter President of the AA-ISP Silicon Valley Chapter which was voted two years in a row as “Chapter of the Year”, Director of AA-ISP Frontline Friday, and Colorado Chapter President to help advance the profession of inside sales to the next level of professionalism and performance. Chad is currently on the team who launched the Denver Enterprise Sales Forum. Chad has
been voted Top 25 Most Influential Inside Sales Professional by the AA-ISP 10 years in a row (2010 – 2019) and continues to be at the forefront of inside sales and high-velocity selling strategy & execution.

ScaleX has used it’s own solutions to more than 2X sales each year for the past 3 years. Chad is committed to the inside sales profession – and has earned the title of Top 25 Inside Sales Leader for the past 10 years by the American Association of Inside Sales Professionals. Chad also recently launched SalesClass.ai, the first and only “Netflix for sales” platform that delivers relevant sales training content through live and on-demand training.

Message from the CEO
“Make sure to check out SalesClass.ai.
When you sign up for a subscription,
your first month is just $1!
We hope to see you there.”

Advanced Solutions

ScaleX offers three core solutions – ScaleX Social, ScaleX Pipeline as a Service and ScaleX Introductions. ScaleX Social enables sales and business professionals to connect with hundreds (or even thousands) of their best prospects on LinkedIn, passively. ScaleX Pipeline as a Service delivers data + digital outreach + dials and regularly delivers 3 years of outbound in 3 months for clients. ScaleX Introductions leverages powerful artificial intelligence to determine the best influencers to reach out in order to ask for their help in making introductions to a target list of prospects. A recent client landed a meeting with the CMO of Microsoft as a result of this solution.

Awards & Recognitions

Not only has Chad has earned the coveted Top 25 Inside Sales Leader for 10 years in a row, his company ScaleX.ai was voted Top 10 AI for Sales Solution in 2019, was ranked a Vendor Neutral Top 100 technology company and ranked in the top 5% of growth companies in SaaS for 2019 by Nathan Latka.

Point Of View on Current Market

Although 2020 has had a lot of very deep seeded challenges, out of every challenge comes opportunity. We’ve seen that as people move from working at an office to work from home, the skills and technologies that have been mainstream for inside sales professionals are now getting adopted by remote field sellers everywhere. Technology like Zoom Video is obvious, but also Social Selling Technology like ScaleX and other AI-related prospecting technology is now becoming mainstream too.

Hurdles on the Way

The biggest challenge at ScaleX was in March 2019 when company revenues went from $100,000/month to $30,000/month. When a company doesn’t have investors, that’s a big dip. The positive outcome from that experience – they learned to double down on “ScaleX powered by ScaleX” where they use their own technology to drive pipeline more than they did previously.

Contributing Factors behind Success

“You are the five people you hang out with” is a phrase I’ve heard Jourdan DuFort on our sales team use before. In 2019, Gerhard Gschwandtner challenged a group of 25-30 leaders to find mentors. So I did. Robert White is an expert in organizational design and mindset, Townsend Wardlaw, CRO is a mindset expert and incredible CRO. Rich Blakeman is the former SVP from Miller Heiman, the biggest sales training organization in the world. All of these individuals and more are now part of my daily interactions. These strategic thinkers help us drive the company strategy and pivot as required.

Creativity And Innovation in The Workspace

“Recently, the sales pipeline was down. Rather than call a meeting and punch people in the mouth, I held a meeting with a blank screen and asked the team to strategize on a way forward. The solutions were amazing – far better than if I would have beat the team-up that day”, Chad Burmeister shared.

Customer Relationship

“Client Success is the lifeblood of ScaleX. Many of the processes and technologies that we role out are true “magic”. They can enable a sales team to 10X the number of sales touches, at higher quality, and drive 3-5X in the pipeline. Getting the rocket off the launch pad is important since launches can be delayed at times. So we recently deployed Monday.com for client onboarding. So now we provide the best technology, the best dashboards (from ClicData) and the best onboarding experience in the industry”, stated Chad.

Road Ahead

ScaleX will continue to innovate and bring to market technologies and solutions that are highly unique and different designed to outpace cheaper and less effective solutions. As we scale from $337k to $1.2M to $2M+ in 2020, we’re looking at M&A opportunities to bring the best-of-breed players under one brand.

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