New Delhi, February 09 2026 – RODIM, a leading name in automotive surface protection solutions, launched its advanced R-Star Paint Protection Film (PPF) at Automechanika 2026. Designed for India’s growing mass-premium automotive segment, R-Star brings high-performance paint protection technology to a wider consumer base.
The launch was inaugurated by Mr. Ruchir Malhotra, Co-Founder and Managing Director, Sheen Automotive, and Mr. Sachin Kumar Ahuja, Co-Founder and Managing Director, Sheen Automotive, in the presence of Mr. Andy Wong, Head of Business Management Asia-Oceania, Mr. Ram Gaur, Business Development Manager – BASF India, and Mr. Suraj Kapoor, Sales & Marketing Manager – BASF.
Speaking at the launch, Mr. Amresh Khar, Sr. Vice President – India & International Markets (Sales & Marketing), RODIM, said, “At Automechanika 2026, we are proud to introduce R-Star, a Paint Protection Film developed to address real-world driving and climate challenges in India. Our focus has always been on bringing meaningful innovation to the market, solutions that combine performance, durability, and value while raising industry benchmarks.”
Introducing the product under the theme “A Star Is Born”, RODIM highlighted that R-Star is powered by BASF-driven innovation, backed by a global legacy of over 160 years in material science and technology. The mass-premium PPF segment has traditionally faced concerns around quality due to aggressive pricing. R-Star directly addresses these challenges with features such as anti-yellowing technology, self-healing properties, superior durability, and a 5-year warranty, supported by trained professional detailers.
R-Star further strengthens RODIM’s comprehensive Paint Protection Film portfolio, engineered specifically for Indian road and climate conditions, delivering enhanced gloss retention and long-lasting finish. The company’s complete PPF range includes gloss and matt finishes, Pro Series, black and colour PPFs, and warranty options ranging from 5 to 10 years.
This launch marks more than the introduction of a new product; it underscores RODIM’s commitment to innovation, strong partnerships, and long-term value creation across the automotive ecosystem.
As part of its India growth strategy, RODIM aims to deepen its market presence by offering customized protection solutions based on vehicle type, usage patterns, and customer preferences. The company has also initiated training and skill-enhancement programs for applicators and detailers, leveraging German training technology to ensure consistent, world-class application standards.
About RODIM
RODIM India is a brand of BASF, offering world-class automotive paints, refinish paints, TPU materials, and Paint Protection Film (PPF). With BASF’s unmatched legacy of quality and innovation, Rodim is shaping the future of automotive care in India.
