National, 06 October 2026: boAt has unveiled a new brand film to mark the launch of its Apex Power Bank Series, bringing to life the campaign proposition “Power That You Can Bank On.”
The film captures the everyday moments when staying powered up becomes essential, from navigating busy workdays and commutes to travelling, streaming and staying connected across devices. Through a relatable, fast-paced narrative, the film positions reliable power as an integral part of today’s always-connected lifestyle.
The campaign introduces boAt’s latest move into charging solutions through the Apex Power Bank Series, comprising four models designed around different consumer needs, including high-capacity backup, fast charging and magnetic wireless convenience. The range includes the Apex PB400, Apex PB400 Pro, Apex PB445 and Apex PB332 MagnaCharge.
With the campaign, boAt extends its consumer-tech narrative beyond audio, building on its growing presence across categories such as wearables, projectors, personal grooming and charging solutions. The film uses an everyday consumer lens to showcase how dependable power can keep people moving, working and connected without interruption.
