A confluence of innovation, honesty, and the universal mind, he is none other than Robbie Cabral, CEO & Founder, BenjiLock, LLC. An alumnus of the Universidad APEC, where he completed his Bachelor’s Degree in Advertising.
A man with many hats, Mr Cabral is a strong entrepreneurship professional with a Certificate focused in Music Management from the University of California, Los Angeles.
Experienced Chief Executive Officer with a demonstrated history of working in the consumer electronics industry, this fine gentleman is highly skilled in Search Engine Optimization (SEO), Copywriting, Event Planning, Customer Service, and Advertising.
From dreams of becoming a rock star to an entrepreneurial lock star, Robbie Cabral, CEO and founder of BenjiLock, took his passion and his prototype to CES back in 2017 on a whim. Mr. Cabral is a prolific and outstanding leader; he has led the company’s unique solutions to help people and create multiple drivers of growth that made a significant contribution to the company’s progress.
BenjiLock- The Personal Security Specialist
They specialize in personal security. Founded in 2014-BenjiLock is redefining the personal security experience by using fingerprint hybrid technology in padlocks, bike locks, and deadbolts to bring protection with the consumer in mind. The traditional lock hasn’t changed in over 100 years, and since the introduction of the key, the BenjiLock invention has become the innovation in its category. This is the world’s first traditional rechargeable padlock with fingerprint technology. BenjiLock can support 10 fingerprints and can also be opened using a traditional key.
Robbie further apprised, “Our customers are our clients, and without them, I couldn’t see BenjiLock as a reality. However, we have our products available at Walmart, Home Depot, Best Buy, Ace Hardware, b8ta, Lowe’s, QVC, and many others.”
Starting as an Author
Robbie Cabral is not an author yet, but he is looking forward to it. The leading man believes his personal story and struggles to get where he is at today are what truly is the American Dream. The everyday people relate to it because he is one of them. BenjiLock has a story to tell as a brand compared to others. Why? Because it’s real life.
Hurdles on the Way & the Driving Force
The pivot is to adapt to the times presented by the coronavirus. In light of this pandemic, I’ve taken the time to foster innovation. The ‘Fingerprint Bike Lock’ and ‘Fingerprint Door Lock’ innovations advance BenjiLock’s mission and expand the technology into different categories.
“As entrepreneurs, we tend to be our way, or the highway, and think we’re the only ones going through it. In reality, we’re all in this together”, said Robbie.
The “Shark Tank” experience has helped the leading man along the way. It was the most anxious and exciting moment in his life. The chance to have Kevin O’Leary as not only your investment but as a mentor and advisor, it’s a blessing. Kevin’s vision was also where Robbie saw BenjiLock going. He is thankful for it.
Be patient. The universe will dictate and put you on the right path. Don’t be afraid to share your ideas and connect with other entrepreneurs. Seek mentorship as it never hurts.
Creating a more Balanced and Equal Industry
Robbie advises startups and major corporations to create a culture that stands and supports equality. It all starts in the hiring process. The beauty of the United States and the world is diversity, and he loves reaching everyone in between.
A Day in Robbie’s Day & Favourite Book
When asked about his daily routine, Mr. Cabral shared, “I’m very active. I wake up and make sure I take care of my family first. From getting my kids ready and your usual drop-offs at school. Then, I always take some time to exercise. Whether a quick bike ride or gym workout. It helps me clear my mind and start my day. After that, give me a nice cup of coffee, and I’m off to work! And I can’t stress it enough. If you’re irritated, take a day off. Sleep well, and you’ll be more productive. As far as hobbies, I won’t lie. I can’t live without my basketball and baseball. Huge NBA fan!”
He continued, “I have many books that inspire me, but I do take to heart ‘Ninja Future: Secrets to Success in the New World of Innovation’ by Gary Shapiro. A great read for forward-thinkers.”
The Future Roadmap
BenjiLock’s future is exciting! The smart home market is showing no signs of slowing down, including the use of biometrics. The consumers are adopting it, and Robbie is glad to be part of it. The roadmap of developing his technology with a manufacturer as Hampton Products International, it’s incredible! Not only are they expanding their retail footprint, but they see BenjiLock as a global brand. Remember, padlocks are universal.
Presently, BenjiLock’s fingerprint technology is expanding into a portfolio of products-an upcoming line of bike locks, next-generation padlocks, drawer closet, and cabinet locks, and a brand-new line of smart home door locks.
Awards & Milestones
From industry accolades, the BenjiLock invention has become the most awarded padlock in America, including the 2021 Digital Trends CES Award, 2021
TWICE CES Picks Awards, 2021 TITAN Business Award, 2020 Big Innovation Award, 2020 CES Innovation Award, 2020 I&T Top 50 Most Innovative Products, TIME’s 2019 Best Inventions, 2018 Thomas Alva Edison Award, and more.
Words of Wisdom
Don’t be afraid of pursuing your goal. Don’t take a ‘no’ for an answer. Be you, decisive, and things will pan out.
