Meet Rajeev Lakhanpal, the Director of Amaterasu Technologies Private Limited, a company entirely driven by innovation and technological perfection. Rajeev started his career at the age of 19 in the shipping field and witnessed some of the top brands come to India, a rare sight in the 90’s. Later he joined the IT sector, where he turned a loss-making business into a highly profitable one.
A firm believer in making life easier and safer, no matter which field one works in, Rajeev and his team offer a blend of highly sophisticated and advanced blockchain-based niche software under the Amaterasu brand. In fact, this was one of the main reasons why Rajeev started Amaterasu Technologies; with the other being to enable people to experience the future in the form of blockchain in a secure, convenient, and accessible way.
“If an opportunity does not knock, build a door”
The company works to develop the most advanced blockchains and software. It has developed its custom blockchain named RHOMBUS, which is POW for initial blocks and POS in a later stage. The algorithm is ultra-light on systems and is extremely safe. Rajeev and his team at Amaterasu take the utmost pride in developing the most advanced technology to bring out the best technological innovations.
Top Priorities
Rajeev believes there’s never one priority that a person needs to set. Instead, running a business involves a range of priorities, of which only the order of importance varies from time to time. However, keeping customers happy is one of the top priorities for Rajeev and Amaterasu.
Rajeev says, “The majority of your marketing is a waste of time and money if you don’t care about people. Build solid and reliable relationships with your clientèle, in other words. Recognize their objectives and difficulties, then favorably interact with them. You must never undervalue your customers, always maintain your integrity and be humble.”
As an organization, Amaterasu’s primary priority is its employees, from admin to HR. Thanks to their non-stop efforts at making things faster and more secure, they not only help frame the business trajectory with their immense contributions but are also indispensable to the company and its future.
Rajeev feels the most important thing for him is to lead and embrace the team. He says, “I believe that being a team leader does not only make you celebrate achievements but also drives you to take charge of shortcomings and find ways to solve them and this is best done by taking the team with you.”
Mission and Vision
At Amaterasu, Rajeev and his team’ mission is to bring and develop the best and most advanced technologies for the world, not only in the blockchain; but via blockchain in education, entertainment, gaming, app development, and similar spheres.
On the other hand, the firm aspires to be among the top blockchain companies in the world, where technology is simple and hassle-free.
Suggestions for Younger Self
Firstly Rajeev suggests making sure that the business opportunity someone is looking for has the right opportunity and potential for growth and is scalable.
“The next and most important bit of advice I could give them would be to monitor your finances constantly. You need to be extremely careful of how and what you are spending, and to keep track of your accounts; in fact, one could perhaps go so far as to say that accounting is the bigger part of entrepreneurship, not just creativity,” asserted Rajeev.
He also suggests newcomers to follow their dreams.. and take the plunge. However, he feels they should be mindful of gravity and the type of risk they are getting themselves into.
He added, “I would also like to note that your best and truest friends are your biggest critics – they are the ones who will tell you what you need to work on and lead you to come up with new ideas.”
The Future
Rajeev firmly believes the future belongs to the one who works for it. He is extremely dedicated to expanding Amaterasu and bringing it to many people. “I believe that you never plan what happens in the future; you just go with the flow. However, you do want to have a blueprint in place, which will give you some direction while still allowing for flexibility,” he says
On the other hand, Amaterasu is looking to expand into the ever-growing education industry. It is planning to facilitate sharing of educational content to increase and widen access and to offer benefits like assurance that certificates can’t be duplicated. It is planning to enter the gaming sector, not only with the creation of games but also with the use of blockchain. Besides games, Amaterasu intends to go into app development, making apps that are a perfect combination of technology, simplicity, and security.
Rajeev says, “All of our apps will use our own blockchain technology to its utmost. We will ensure that our apps will be smart, simple, and clean and solve the most pressing issues of our customers.”