Category: disruptive companies 2020 article

Why should you consider Translation as a serious option to hit your revenue goals in the coming year : Shilpa Mittal

Why should you consider Translation: Due to the ongoing pandemic, the fact is that profitability for many businesses have been hit. . As we slowly start to recover, there is certainly the need to take stock of things and prepare for the new normal. While growth has been hard to come by for many this year, it can also be seen as an opportunity to make smart investments to make the most of the improving conditions.  Translation is one such investment that is highly recommended and through this article, we will discuss why many businesses look at it as a very plausible option for growth:

1) Quickest way to grow your potential Market

If you are aiming to expand your business beyond the boundaries of your country, the simplest & fastest way to do this is by translating your website & all relevant content into the native language of the target audience. For instance, a customer in Spain will always prefer to read the product information in Spanish than English. Once your content is translated in Spanish, your business right away gains access to 100s of millions of potential customers in numerous countries and regions that speak Spanish.

2) Cost-effective and efficient

Many businesses look toward research and development to innovate new aspects to their products and services in the hope of upselling and increasing usage. As compared to that, translation is affordable and you can have your website and marketing materials localized in a matter of days. Handling incoming business from new geographies can also be planned based on demand which can be controlled.

3) Marketing efficiency

From a marketing perspective, especially for online businesses, forecasting demand and competition is fairly easy with appropriate translation. Keywords can be looked up in the local language to estimate demand and cost of competition. Translating emails are also an underrated method to increase sales. From our experience, translated emails get more than twice as much opens and engagement than non-localized emails.

4) Higher ROI

Businesses that are already in multiple geographies will testify that customer acquisition costs can vastly differ from region to region. Through carefully planned translated ads, outreach and landing pages, you can estimate acquisition costs before entering a region. Through organized optimization and gathered data, you can reduce your overall acquisition costs and significantly improve ROIs.

Of course, trying to acquire more business with new countries does have its operational and legal requisites that you might have to take care of before you begin. However, considering the upsides, the next time you’re looking for that idea to meet your revenue goals, we suggest you strongly consider localization.

The Role Played by 75Health EHR in the Modern Healthcare Ecosystem

75Health is an efficient and reliable health information technology services provider that offers practice specific EHR solutions. In addition to efficiently organizing critical health information, the 75Health EHR enables providers and healthcare organizations to improve their practice and revenues. 75Health specializes in creating clientcentric health information systems such as practice management systems, personal health records, medical billing systems, and electronic medical record software.

With the powerful partnership between information technology and the modern healthcare industry, several innovations have been made possible. This combination has given birth to unprecedented health information technologies (HIT) that greatly improve care quality. One of these effective and useful tools and technologies is the extensively adopted Electronic Health Record (EHR) Software.

Helping to bridge the gap between healthcare practitioners and patients, the modern electronic health record systems have since their inception been assisting medical professionals across the globe in various ways. By adopting this efficient medical information tool, patient care is expedited and practice work flow is streamlined from initial point-of-contact up to the last leg in care delivery. In order to ensure that the widely-used electronic health record software facilitates a superior and futuristic practice, providers are encouraged to move in tune with the salient features and innovations in the EHR system.

A lot of areas require healthcare innovation: According to survey conducted on B2B healthcare technology marketers, interoperability happens to be the most needed technology innovation in healthcare. Half of the respondents believed that technology is crucial for improving patient experience, while an equal number are hopeful and wish to witness more progress in the modern EHR Systems.

The following key innovations are about to enhance patient experience:

Fast-tracking vaccinations: Research by the National Center for Biotechnology Information, there has been a rapid rise in use of influenza vaccinations due to clinical alerts. A drastic increase has been seen over a short time span. Patients between the age group of 3 years to 19 years have been found to have completed 15 out of the expected 10 vaccinations. This success rate has been attributed to the use of innovative EHR System.

Information-based decisions ensure better care delivery: Healthcare providers are assisted by clinical decision support tools in providing the most optimal care to patients. With seamlessly scheduled and cross referenced refill alerts, potential allergies and reactions are eliminated. Accurate scheduling of appointments reduces wait time, thus enhancing productivity and efficiency. These are made possible by the innovations in the patient health records in the form of EHR Systems.

Preemptive care ensures better results: The integrated application of patient portal configured in EHR Systems facilitates patients in several ways. Proving to be a safe haven, the patient portal enables scheduling of appointments round-the-clock, while providing real-time information about patients to
providers. Patient demographics, lab results, and several other data are available here. Basic EHR functionalities and certain practice-specific capabilities help healthcare providers immensely in improving care delivery.

Data automation facilitates smooth work flows: Entering notes and orders such as drugs and lab tests becomes possible using computers, thanks to the computerized physician order entry (CPOE) systems. Replacing the conventional method of paper charts and manual data entry, this assures accuracy and saves a lot of time. It has been proven that EHR adoption helps minimize medication errors by more than half. Validity of the data is ensured, thus warranting a smooth work flow in practices.

Increased quality translates to reduced costs: Better lab access and automated processes ensure that data duplication is reduced. This helps improve the quality of care delivered to patients consistently. EHR solutions enable practices and physicians to stay on track with the most modern measures and preventive treatment, in addition to clinical alerts. Equipped with the improved and new view of critical patient information such as patient charts based on cholesterol, weight, and so on, providers are enabled to increase care quality.

Healthcare providers’ revenue increases: Implementation of the innovative EHR System facilitates faster processes and accurate information. Providers are enabled to see more patients. An increase in the number of patients seen to the tune of about 25% is facilitated due to EHR usage. Healthcare organizations get higher chances to recover their investment, sometimes within a year of EHR implementation.

Practice-specific care delivery: EHR systems can be created with specialty-specific functionalities. These help practitioners and their supporting staff to save considerable time by focusing better on their intended specialty. Reports can be customized according to specialty, while consuming less time. Cloud based EHRs facilitate 24/7 access to data, making it quite convenient for providers.

Efficient and secure information exchange: Timely and easy availability of critical health data to all stakeholders is ensured by interoperability. Labs, pharmacies, insurance companies, and other services involved in care are enabled to access the required data. Medication errors are eliminated and unnecessary read missions are avoided. HIPAA compliance ensures protecting personal health information. Contagious disease tracking and other such vital functions are available in the innovative EHR. Personal data is safeguarded against breaches of any kind.

Data analytics: Machine learning and predictive analysis assist practices and clinicians in combating
diseases. Technology usage helps keep track of and avoid autoimmune diseases such as HIV. Future prospects include innovative wearable technology that is about to further increase data accuracy by collecting and analyzing potential insights.Increasing information accuracy and enabling coordinated care delivery by multiple caregivers or specialists, the modern EHR Software ensures considerably increasing quality and patient safety.

Author Bio: Kumar Subramaniam is the CEO and co-founder of Kaaspro Enterprises. An alumnus of the nationally acclaimed PSG group of institutions, he has been the mentor and driving force behind the organization. With three decades of industry experience, and a constant motivation to innovate and invent, he has been guiding the company in a tech-driven manner. The author envisages unprecedented breakthroughs resulting out of innovative technologies in the healthcare industry, in the near future. The customizable 75Health EHR Software is his brainchild.

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