SEO is the need of the hour. Without SEO, ranking your website on google is impossible. It is important to create valuable content that readers can learn from, store in their knowledge base, and also implement in their daily practices. However, this information needs a magic pill to reach its audience base and that pill is none other than SEO. With the help of relevant keywords, a blog’s outreach increases, and it ranks on google bringing in the evergreen organic traffic. Now that we know the purpose of SEO- let’s find out how HubSpot SEO acts as a savior for businesses.
What is HubSpot SEO?
HubSpot is a powerful and premium CRM. Its software has a built-in tool that is responsible for website development, content optimization, ranking your brand in searches, performance reporting, and more, which summons up to HubSpot SEO. HubSpot’s excellent features and tools test the performance of the content produced on the website and offer recommendations to improve the content and rank them online.
About HubSpot Content Optimization System (COS)
The HubSpot Content Optimization System (COS) is a new generation web platform that helps organizations with their website and marketing activities together. COS offers many top-notch features and tools that make it the ideal choice for all-scale organizations.
When you choose COS, it helps you manage everything in one place. Most of the time, other software users, have to use different websites/applications to manage users, social media, email, and other digital processes. However, this is not the case with HubSpot COS.
It offers everything under one roof in an easy-to-use and customized dashboard to grow your online presence. Since all features and tools are together, everything is connected and reported in the same place. Also, users can manage their website, run A/B tests to learn and understand what’s best working for them and get solid feedback from a single account.
Application of HubSpot SEO
- Optimization for Content for Search Engine
SEO is a broad topic and is continuously changing and evolving. Trends come as a surprise as no one can recognize what makes catch a trend. So, just remembering to utilize the trendy content in some form and stick to resources that help scale us with such trendy topics is a must. That’s where HubSpot’s SEO tools and features come into the picture as they give us insights about which keywords to prioritize to drive traffic and conversions.
With the help of HubSpot’s SEO, we get action-based recommendations on how to optimize your site for SEO. Rank them in priority order to show which optimizations will create a resourceful impact on performance in search. Learn which pages need to be updated, what actions should be taken, and see how your website’s SEO soars.
- Planning an Ultimate Content Strategy
Search engines have their algorithms to rank websites on google. So, nowadays, search engines reward websites whose content is keyword relevant, insightful, solve a problem, and is organized efficiently. With the help of HubSpot’s content strategy tool, it becomes easy to discover the suitable topics and rank them for you and your audiences.
With the HubSpot SEO tool, you will get topic suggestions based on competition, trends, popularity, importance, and more. Also, with the help of monthly search data, you can measure how ranking for specific tools can gain your organic traffic. Hence, HubSpot’s content strategy works with a holistic approach and maximizes the potential to reach the top of the search engine.
- Performance Reports mark the Long Route ahead
Feedback is a valuable tool for everything especially when we want to see the results. Similarly, getting detailed reports from HubSpot SEO tools is a win-win situation to find out what is best working at the current hour.
The HubSpot performance reports give insights about topics people are searching for and where your content ranks in the given problem. If you are able to solve the problem with a feasible solution, then your content will be the king that will rank at the top.
“Get data straight from Google that can be used to inform your SEO strategy when you integrate Google Search Console with HubSpot. Metrics like total impressions, average position, and clickthrough rate will tell you exactly where your content stands in Google’s search results so you can lean into what’s working, and take steps to improve what isn’t.” – SEO Marketing Software (Source: HubSpot Website)
The SEO Lead Race
When emerging brands and companies step into the SEO space, all they think about is how to include the top keywords in their content and look to rank in the search engine. So, in this whole race of ranking above, they try to add as many keywords as possible in their content to see a fast outcome. However, excessive use of the keywords makes the content less authentic and only for the algorithms. Every piece of content should be for humans and not just to rank in the search engine and win the algorithm race.
With HubSpot SEO, the keywords are naturally placed in the content and look like a part of the content. Such content drives SEO leads, increases website traffic, and ROI, and reaps a profitable business in the longer run.
The Unlimited Benefits of HubSpot SEO
At last, HubSpot’s SEO has a wide range of benefits. Its main objective is to mark your brand’s presence in search engines. It helps a lot with Technical SEO with an aim to enhance customer experience. Also, it offers constant optimization of web pages, increases organic lead traffic, generates qualified leads, and grows sales.
With such impeccable features, tools, benefits, and more, HubSpot SEO is a go-to partner for SEO.
Read about:- An Overview of the HubSpot Academy