Partnership expands access to smartphone protection through Ezeepay’s retail network while creating new earning opportunities for retailers
India, 9th July 2026: OneAssist, India’s highest-rated InsurTech platform, today announced a strategic partnership with Ezeepay, a leading fintech platform that enables digital banking, payments, and financial services through an extensive network of retail partners across India. The partnership aims to expand access to AI-powered smartphone screen protection for eligible existing smartphones, making device protection more accessible to consumers across the country.
With smartphone prices increasing substantially in recent years, consumers are investing more than ever in their devices. At the same time, the cost of repairing accidental screen damage has also risen, making smartphone protection an essential consideration rather than an optional add-on. However, millions of existing smartphones remain unprotected, leaving consumers vulnerable to significant out-of-pocket repair expenses. Through this partnership, OneAssist and Ezeepay aim to bridge this gap by enabling consumers to protect the smartphones they already own through Ezeepay’s extensive retailer network.
A key differentiator of the offering is OneAssist’s proprietary AI-powered device assessment technology, which enables eligible existing smartphones to be enrolled even after purchase. Through a simple digital assessment, consumers can obtain protection for smartphones that would otherwise remain uncovered, extending access to protection well beyond the traditional point of sale.
Using the Ezeepay Retailer App, retailers can seamlessly offer OneAssist’s Screen Protection Plans through a simple digital journey. Consumers are required to upload a short video of their smartphone via a secure digital link, after which OneAssist’s AI engine evaluates the device’s condition and determines eligibility within minutes. Once approved, customers receive comprehensive benefits, including screen damage coverage, doorstep pickup and delivery, and repairs through authorized service centres.
Commenting on the partnership, Abhishek Maheshwari, CEO of OneAssist, said: “Smartphones today represent one of the most valuable everyday investments for consumers, with device prices increasing significantly over the past few years. Yet, a large number of existing smartphones continue to remain unprotected, exposing users to expensive repair costs in the event of accidental damage. Through our partnership with Ezeepay, we are making it simple for consumers to protect the smartphones they already own through an AI-powered digital assessment and a trusted nationwide retail network. Together, we are making smartphone protection more accessible, convenient, and relevant for millions of users across India.”
The collaboration also creates a valuable business opportunity for Ezeepay’s retailer ecosystem. By offering smartphone protection as a value-added service, retailers can strengthen customer relationships while creating an additional source of income. The partnership further supports Ezeepay’s vision of empowering retailers with relevant digital services while increasing awareness and adoption of smartphone protection across urban, semi-urban, and rural India.
Sharing his thoughts on the partnership, Shams Tabrej, Co-founder & CEO of Ezeepay (MJ Digital Services), said: “At Ezeepay, we are committed to equipping our retailer network with relevant, high-impact services that create value for both consumers and businesses. As smartphones become more valuable and repair costs continue to increase, protecting existing devices has become more important than ever. Our partnership with OneAssist enables retailers to offer a trusted AI-powered smartphone protection solution while creating new revenue opportunities and delivering greater value to customers.”
With over 3 crore customers served and an extensive nationwide service network, OneAssist continues to expand access to protection through strategic partnerships across retail, fintech, e-commerce, and enterprise ecosystems. By combining AI-powered innovation with a robust service infrastructure and an expanding partner network, the company is making protection for existing smartphones simpler, more accessible, and available to consumers across India.
