Fullerton India Credit Company: Creating Business Stories with the Right Financial Assistance

The important role played by the non-banking finance companies (NBFCs) like Fullerton India in the Indian financial system has complemented the banking system and bought about enhanced coherence and diversity in financial intermediation. NBFCS have progressed considerably in terms of operations, heterogeneity, asset quality, regulatory architecture and profitability. NBFCs disbursing credit to the overall commercial sector has increased and gained importance in the preceding few years as banks have faced challenges in lending amid the non-performing assets (NPAs) overhang.

Fullerton India Credit Company (FICCL) is a leading NBFC that offers retail finance products to rural households, and to small and medium enterprises. It offers instant personal loans, business loans, SME loans and housing loans with low interest rates and easy EMI options. Fullerton India Credit Company Limited is a wholly owned subsidiary of Fullerton Financial Holdings which in turn is a wholly owned subsidiary of Temasek Holdings, Singapore.

Since its launch in January 2007, Fullerton India has successfully and strongly established itself, spread across the country’s broad financial landscape, with a network of over 626 branches that serves over 2.8 million customers.

Working together with over 13,000 employees, we reach our market by connecting with millions of customers, be it in cities, towns or villages, right at their doorstep. We penetrate deep inside the market through more than 626 branches, covering 600 towns and approximately 58,000 villages.

Making a Mark in the Industry

Fullerton India is a customer centric organisation, which works on fulfilling the specific needs of the customers. Fullerton India is a responsible financial services partner that seeks strength from its people who partner in the firm’s success. We foster innovation and use our relationship and market understanding to deliver on customised solutions. Also, provide long term and sustainable shareholder value balancing risk and reward.

We have created a robust multi-product organisation that will help provide a one-stop-shop proposition representing convenience for the customer, and substantial cross selling opportunities for the organisation. Furthermore, we have been at the forefront of becoming digitally enabled and integrating with our businesses in creating customer efficiencies.  We have adopted latest technologies to support the efficiency of our business processes; deliver superior customer experience; reduce turnaround time; and enhance employee productivity.

As a responsible corporate, we are enabling our customers with seamless access to the formal credit system; we are endeavouring to become an employer of choice in our sector; we act responsibly in the communities in which we work in; and are always focusing on generating higher returns for our shareholders.

Based on our commitment to performance and innovation, we have been able to deliver sustainable growth, while maintaining our asset quality and contributing to the overall progress.

The leader behind the success

Rajashree Nambiar is the Managing Director and Chief Executive Officer (CEO) at Fullerton India Credit Company Limited. She is responsible for the overall corporate strategy of the company and its subsidiaries covering Risk, Operations, Technology, Analytics and Digital Initiatives.

Fullerton India has been recognised and rewarded for its commitment and in working towards contributing towards the financial requirements of its customers. It has been the organisation’s endeavour to be a financial services partner and drive financial inclusion. Some of the awards and recognition are mCube Conference and Awards 2018, Ad Tech India award 2018, Outlook Money magazine 2018, Mumbai Brand Summit 2018, Two Golds in Digital Industry Awards 2017 and many more.

Un-3 Consulting: strategic business and marketing consultancy

The approaches taken by many research and consultancy firms in the past have, in many cases, not really assisted the client companies, but have ended up accumulating unnecessary data on their systems. The client companies are left with a lot of data and analysis, but no real concrete and actionable plans. This is where we believe Un-3 Consulting makes a huge difference. Our unique process delivers quality data, deep insights and creative action plans that make a significant impact on the client’s business.

Un-3 Consulting brings to the table a unique skill set, with a team that combines the best of industry and academia; seasoned professionals with deep and broad expertise from the areas of strategy, brand management, marketing research and analytics. This provides clients expertise at all three levels – operational, inferential and strategic.

We start with a unique offering – a free one week audit of our client’s business. The output of this exercise is typically the identification of key issues and priorities that would make the most impact on the client’s business. Only if the client is happy with this work do we get into a financial contract and take it forward.

Creating a customer-centric business is the mantra of Un-3 Consulting.  We do not believe in templatized solutions that so many consultancies offer, as we believe that each client faces unique situations and has unique needs, and therefore the approach of a consultant has to be flexible enough to customize solutions to these needs. To this end, our inputs start at the earliest stage with the free audit, where we challenge all assumptions and pre-conceptions to identify the actual root causes of the issues that the client faces. Our firm assembles and integrates data from various sources into significant insights, which then creates a tremendous impact on the businesses of our clients.

We follow a simple and effective process that has been proven to deliver strong insights and unique solutions. The process starts by asking the right questions and searching for internal information to find answers to the questions. Many times, the answers to these questions are already present within the client organization, though hidden in the forest of data that the managers of the organization need to cut their way through to run the business. For the unanswered questions, we both suggest and implement approaches to help fill the gaps in information. This is followed by integrating all the information to come up with strong insights into what are the actual issues that the client faces, and the opportunities that can be exploited. Using design thinking principles, we then come up with practical yet creative action plans that the client can implement to take their business up to the next level.

To this model, Jishnu is excited to add in the design thinking methodology. Many people don’t realize that Design Thinking is not simply about design. It is actually a very powerful and creative problem-solving tool that can be used across different aspects of a business. Jishnu believes that the combination of the customer and business insights and design thinking that Un-3 Consulting is now bringing to the table is a very powerful way to help businesses grow.

For, example there is this category which has a huge potential for innovation. And consumers are disposed to or expect innovation in the category. However, the brand that we consult for, has a brand name that has a huge emotional connect – just the name itself – to a particular sub-category or set of products only. The challenge was the likely (emotional) disconnect that the brand name would have with innovative offerings in other sub-categories. With extensive consumer inputs and internal brain-storming, we were able to come up with adaptations in the brand and call-names for the sub-categories so that we could minimize dissonance without having to spend huge sums on salience building.

Another example is one where brand extension possibilities were missed till the client actually engaged in extensive Consumer Immersions. This exercise exposed the client to various facets of their brand’s positioning and further resulted in interesting and creative line extension possibilities for the brand. Both the cases give us one lesson. Clients and their consultants must engage with their customers and consumers in deep and multi-faceted conversations; many dimensions to the business surface in such conversations, which the client may be blind-sided to due to their day-to-day business compulsions.

Unlike big firms working on the clock, we pride ourselves in going the extra mile for our clients, and the list of our clients who have continued to work with us year after year is testament to this commitment, as well as to the effectiveness of our solutions.

About the Author

Jishnu Changkakoti is an Independent Director at Un-3 Consulting firm. He is an alumnus of IIM Calcutta and NIT Calicut with over 24+ years of experience working with various companies such as Zydus, Samsung and Johnson & Johnson. He currently also works with startups, guiding them in the area of marketing and sales.

He is also passionate about teaching and mentoring young minds and is a highly ranked Adjunct Professor at IMT Ghaziabad and few other educational institutes.

Outside of his work, Jishnu is an avid photographer and travel enthusiast, with his own travel blog website. He has won a number of international awards for his photography and has also exhibited his photographs in a number of exhibitions.

RE/MAX India: Endow with the world’s largest real estate network

Real estate sector in India is expected to reach a market size of US$ 1 trillion by 2030 from US$ 120 billion in 2017 and contribute 13 per cent of the country’s GDP by 2025. The Indian real estate sector has witnessed high growth in recent times with the rise in demand for office as well as residential spaces. Between 2009-18, Indian real estate sector attracted institutional investments worth US$ 30 billion. RE/MAX is one of the World’s largest & India’s fastest growing real estate network. The business model is running successfully all around globe is now augmenting entrepreneurship capacity in India. RE/MAX India was established with a vision to develop premium quality real estate franchise system, providing sustained value to end users and community.

Being recognized and respected as a Leader of Innovation and Sustainability RE/MAX India offers service to every town and city within India with equal passion to enhance customer delight. RE/MAX India offers unprecedented levels of customer service and provides access to real estate resources not offered by any other real estate agency in India. RE/MAX India offers various promising services such as structuring the unorganized sector as Indian real estate industry is an unstructured arena and RE/MAX as a brand that carries 46 years of legacy adheres by a structured business model that has been running successfully across the globe organizing the real estate sector everywhere. RE/MAX India is providing professional & on-field training along with technical assistance to the Franchisees and Broker Agents, and ultimately assisting the end-customer. RE/MAX blends the administrative skills of its franchisees and the salesmanship skills of its Broker Associates and creates an organized and professional framework, where the end customer is benefitted not only to buy and sell real estate but also find financial and legal assistance, all under one roof, RE/MAX  promises Global Reputation trust and reliability.

RE/MAX India has earned several accolades and has excelled in the decade of its existence. Some of them are: Recognized as Startup of the Year 2010 at Small Business Awards by Franchise India & Zee Business, Awarded as Master Franchisor of the Year Real Estate at Franchise Plus Awards by exchange4media group, Honoured as Service Provider of the year at the Building Industry Leadership Award, Rewarded as Master Franchisee of the Year at Franchise Award by Franchise India and Ernst & Young and selected as the Best Estate Agency in Asia at the coveted OPP Awards for Excellence 2012 in London, Awarded as the Realtor of the Year at the 6th Realty Plus Excellence Awards 2014 are some to name a few.

Promising a Better Future for the Real Estate Industry

RE/MAX was introduced in India by Samir Chopra in the year 2009. His association with Gaurav Marya, Managing Director, RE/MAX India has escalated the brand’s visibility. He is India’s leading franchise and business growth expert and a highly successful serial entrepreneur. Gaurav Marya is widely known for bringing about the franchise and small business revolution in India. As a Managing Director, he effectively leads the India office of RE/MAX – the world’s largest network of real estate professionals. RE/MAX India provides information on the realty market, brokerage solutions to property owners and location solutions to franchise requirements. Since very long he has been empowering the entrepreneurs of the nation to lead and succeed.

“The strength and spine of RE/MAX is its Business owners and Broker Associates thus empowering them with trainings, technical assistance and marketing support to lead and succeed as an entrepreneur. The brand’s ultimate motive is to serve the end-customers with the best real estate services and enhancing their experience of buying/selling property. The associates build a strong relationship with their prospects and maintain it even after the deals are closed,” says Gaurav Marya, Managing Director, RE/MAX India.

A Brand in the Real Estate Industry

RE/MAX is not just a brand but a legacy that has been successfully running for over 46 years now and being recognized as the world’s largest real estate network . It has been expanding widely all across the world with a successful business model and in India as it executes and adheres by this business model creating a structured arena for mutual development of the Franchisees and broker agents along with equal benefits for the end-customers.

RE/MAX India conducts motivating & energetic training sessions for all the partners, associates and team members. The system is structured in a manner that it provides innumerable opportunities to every individual to perform and showcase their innate caliber by learning and exploring new avenues within their designated fields.

RE/MAX India executes the vision of recruiting and training real estate people at various levels of the business model to create an unprecedented network spanning the entire country. This will not only be aimed at organizing the real estate market but also at creating an unmatched referral system.  As the fastest growing real estate network in India, RE/MAX aims at being the most professional and trusted brand in the entire real estate industry across the nation. The firm with a positive outlook aspires to increase its partners and revenue in the years to come. The real estate firm also aspires to widen it wings geographically in the near future.

PROBOX: Ensures efficiency of business process

PROBOX IT services will be a key driver for IT spending in 2019 as the market is forecast to reach $1 trillion in 2019, an increase of 4.7 percent from 2018. An expected global slowdown in economic prosperity, paired with internal pressures to cut spending, is driving organizations to optimize enterprise external spend for business services such as consulting. In a recent Gartner study, 46 percent of Organizations indicated that IT services and supplier consolidation was in their top three most-effective cost-optimization approaches.

PROBOX Solutions is among the one of the fastest growing IT solutions provider focus on providing Enterprise Support Services to its clients.  PROBOX is driven by a passion to facilitate clients build stronger, more agile and more innovative businesses. PROBOX distinguish a very large opportunity in helping Customer in their technology refreshment as well as consolidation process, keeping cost optimization approach.

Probox Solutions is one of the India’s upcoming Technology, Consulting and Outsourcing Company emphasizes on Digital Infrastructure, Cloud and Security solutions. “We deliver Technology expertise through a full life cycle model of professional, managed, and support services including strategy, consulting, implementation and design. By taking the time to deeply understand how our clients define success, we help them harness technology advances, simplify IT complexity and optimize their environments today while enabling future applications, user experiences and revenue models. We deliver a comprehensive portfolio of ICT Services and Solutions business model helping customer do better business by leveraging our industry-wide experience and our deep technology expertise. We have built repute for Quality and Integrity,” says Rajesh Kutty, Founder & Executive Director, Probox Solutions.

PROBOX has built an ongoing “Orientation Program” for its entire employee strength across the Organization, with a theme Customer First. “Our customer’s quality service is our prime focus. PROBOXians recognise this and always remember that our success is not an entitlement, but something we need to earn every day. PROBOXian are very sensitive towards our customers deliverables and do everything what we can, individually and collectively to exceed their expectations. The trust and branding develop over a period of time is a testimony to our successful management style and it is an important milestone in our journey. As the organization grows older, the Operational processes get streamlined, Client relation gets strengthened and Organization gains rich experience. When it comes to any Organization and Business enterprise, each anniversary serves as a Branding opportunity. Age of an organization is a thing to be proud of and it requires great Skill, suitable Government Policies, good Market Response, crucial Partnerships and Loyal Clientele in order to stay afloat in a dynamic business environment, ,” added Rajesh.

A platform to explore for the employees

The IT service provider firm has a contingent workforce which is increasing in number. As there is a multi-generational workforce in every company, people are inviting for the standardization and simplification. PROBOX find ways to provide ground breaking new insights or tools for managers and support employees in taking faster, better and well-focussed business decisions. PROBOX still being one of growing companies, strongly believes in open door policy.

Facilitating clients to build a better future

Started in the year 2015 with a clear focus on providing Enterprise Support Services to its clients the Founder & Executive Director Rajesh Kutty (RK) incepted PROBOX in 2015 and has grown leaps and bounds under his leadership. RK as his peer knows him is a Technology Industry professional with almost 3 decades of experience in Europe, Middle East, Africa, South East Asia and India.

The Founder Leadership experience includes Corporate Governance, Customer Relationship Management and Organization Strategy. Prior to his current role he has also served with various other IT companies in various technology innovation and business roles. To sum up a visionary who always believes in handling the most complex situation with a sense of humour ever enthusiastic and passionate about everything he does.

An ISO 9001 and 20001 certified Company PROBOX, has received Award and recognition from CIO Review as the 20 Most Promising Managed Services Company in India-2018. PROBOX witnessed financial growth in almost all verticals since last year. The business revenue has recorded an impressive 70 percent increase in comparison to that of the last accounting year. “The experience we deliver in our service to our customer, the strength and equity of our brand and the primary reason for our current and future success is because of our team enthusiasm to be the best in the Globe. Our enterprise support services and new age technology across various Industries. Our services are available in PAN India at around 128 on-site locations.  With 14 Branch offices in key cities such as Bangalore, Chennai, Hyderabad, Delhi, Pune, Mumbai, Kolkata, Kochi, Goa and North East are all well serviced and served by us. Our committed and well-trained staffs of around 100 employees have earned a reputation for professional service and empathy,” pinpoints Rajesh.

“What a great company to take on this project for us! We knew it was a big and complicated project from the start but the PROBOX team ensured everything was delivered as per the requirements and on time. I cannot praise them enough and I will most definitely be using them again. I can highly recommend, says, Sunil Surayarao, one of the proud clients of PROBOX.

The firm with a positive outlook aspires to increase and revenue in the years to come. The firm has a focused approach toward Business Growth Objectives also keeping Business Strategy Simple, feasible, realistic, and achievable with a strong commitment goal.

Power IT: Provides end to end IT consulting and services across diverse industries

Over the past years the global IT consulting market has booked year on year growth, although growth rates differ between the more mature markets and emerging economies. With a total value of around $250 billion, the global IT consulting sector is one of the largest and most mature markets within the professional services industry. Power IT Services is a Global IT firm offering IT consulting, technology and outsourcing solutions and services.

Incepted with a mission to become a Preferred Global IT Service Provider, Power IT offers various services such as Software Development, Mobile Applications, Web Services, IT Management and Security Management. “We also train and deploy resources to the Customer’s project, BPO services and Executive Search. We pioneered in setting up a 24/7 Global Offshore Delivery Centers (ODCs) in Chennai, Hyderabad and Bangalore for IT Consulting Services with quick turnaround time for providing solutions for global location. The uniqueness of Power IT Services is to address the client needs of small to large scale within agreed time-frame and budget without compromising the quality across BFSI, Energy, Health, Retail and Consumer domains catapulted our growth and setting us apart from the competition,” says Ramesh Pemmasani, Founder, Power IT.

With an experienced team of over 200 consultants the firm has experts in Banking & Financial Services, Health & Insurance, Automotive, Defence Security, Energy, Semiconductors and Consumer Sector who help the clients remain upto date to changing technologies in their domain and remain ahead of competition. “Our operation is spread across United States, United Kingdom and Asia Pacific market enabling clients to get access to expert local talent for their technological solutions and bringing cost advantages on hiring local talent and building a diversified talent pool. We are a trusted partner to several Multinational Companies globally for managing their end-to-end Product Life Cycle and enhancing business processes,” added Ramesh.

Power IT is obsessed with Innovation and creativity and has built their Internal Innovation Repository Framework for the employees to suggest and build innovative process tools. The firm also has the Internal Training for the employees with a structured training framework for both fresher’s and laterals.

The intellect behind the achievement

The driving force behind the growth and success of the company is Ramesh Pemmasani the Founder & CEO of Power IT. He is an entrepreneur with 22 years of International work experience in the software development life cycle of Technology and Business Intelligence Projects with domain knowledge of Telecommunication, BFSI and SCM. In addition to providing strategic solutions, Ramesh works closely with Sales, Marketing and Support teams to ensure Power IT offer the most practical IT Consulting Services to our customers around the globe.

Power IT has client from across the globe including New Zealand, Germany, UK and the United States. Since its inception, Power IT has been growing at a steady pace with the recent 3 year growth had been at 33 percent Year on Year. The firm has also achieved many awards and recognizition in the industry. Power IT has been adjudged as “20 Most Promising Managed Services Providers – 2018” by CIO Review Magazine in 2018. The firm has also received recognition in the Silicon India Magazine as the “10 Most Promising Recruitment Consultants in 2018.

“Power IT has always been a preferred hiring partner with Tagit, team has been helping us to close positions with minimum candidates with maximum conversions, so effort loss is less for hiring managers This address the quality of the candidates and hiring timeliness,” Pinpoints Gautham Siddharthan, one of the proud customer of Power IT.

The Road Ahead

The firm with a positive outlook aspires to increase its revenue and clients in the years to come. “Right from our inception we had a clear focus on one particular thing, i.e., to be “The Most Trusted IT Services Partner” across the Globe. We started off as a Consulting firm and we evolved into an IT Services company. We have our own automated processing tool and envision our brand in the global market as a company with a futuristic thought in terms of predictive analytics with AI technology. We are leveraging the current technology to stay ahead of the curve and be a pioneer in this industry,” concluded Ramesh.

Padrea Global Services Ltd: Endows a one roof solution for organizations looking for Management Consultancy and Innovative Technology.

Management consulting is a $250 billion industry with gigantic growth and profit . Business people and organizations around the world now depend on the wise counsel of expert consultants for their survival and growth. Whether the focus is Strategy, Operations, Tax, Finance, HR, or IT, business consultants are a staple of corporate life. True, the biblical kings had prophets and the Greeks had their oracles; Mauryan Emperor Chandragupta had Chanakya, and Akbar had Birbal and even the mafia had their consigliere for consulting during the ancient days. Today, over 700,000 consulting companies provide services across virtually all aspects of business globally. From defining strategic direction to simply serving as an additional pair of hands for outsourced work, consultants have become inextricably linked to the success of most large organizations. Kolkata based Padrea Global Services Ltd is one such company, who stands as one of the best management consultants and innovative technology company in India.

“Starting off with a venture like business is a hard nut to crack. Several things have to ensure to stay in their places suitably. But it’s the indomitable spirit of an achiever, which keeps the lamp of your dreams burning till your goal has been achieved. Padrea Global Services Ltd rises from such aspirations and  resolute to be at the highest podium where it sees nothing else than success, says Baibhav Agarwal, Director, Padrea Global Services Ltd.

Incepted in the year 2007, Padrea initially started off as a Consultancy and Research & Development  company. It offers various services aiming at assisting almost all segments of business, namely Financial Services, Advisory Services, Strategy, Organization Modelling, Dynamic Marketing, Technology, Legal, Audit and Research & Development. The company caters to various verticals including Healthcare, Fintech, Real Estate, Mining and Metal, E-commerce, Retail, and many more.

In its early stages, Padrea along with its consultancy business started Digital Marketing, Software Development, ERP Solutions, etc., emerging as market leaders of the Industry. In the year 2011 – 2012 Padrea started its operation overseas, as the company spread its wings to the Middle East and Europe. Padrea emerged to become an innovative Technology and Consultancy company.

It is the thirst of keeping up with trends and technology, that has helped Padrea grow over the years and still remain leaders in the Industry. The company saw the potential and growth of emerging new technologies, like AR and VR, and finally in the year 2017, started a separate division completely dedicated to AR and VR, under Padrea Tech.

Baibhav Agarwal along wih his partner, Mr. Mayank Kamani, together formed “Padrea Tech”. It is a subsidiary of Padrea Global Services Ltd. Padrea Tech is a technology company offering bespoke solutions in the AR and VR Technology, and is gradually emerging as a complete AR and VR company. Padrea Tech shares its vision with Digital India and helps incorporates technology in business and help them utilize their true potential. It’s mission is to make superior technology accessible to all organizations in the best way possible in accordance with their requirements. Padrea Tech is currently focusing on using AR/VR technology to take businesses to the next level.

“Whether you are looking to start your business or grow it to the next level, Padrea as an innovative technology and consultancy company looks after all your growth needs, at all stages. We work with top executives and help you carve your way through glory by providing all business solutions under one roof. Padrea’s experienced panel of experts strives to inculcate change and value in the businesses we serve ensuring thatyou become bigger and better every day,” added Baibhav. Padrea offers clients the expert assistance in specific areas depending on the nature of business. It provide service in almost all areas of business, irrespective of their sector. This is one of the major reasons why clients are benefitted immensely from their services.

The management consultant counts its specialized team as one of the core USP, because they are the ones who transform coffee into value. Further Padrea’s decade long experience in various sectors also adds value to it.

The name ‘Padrea’ is a combination of two words ‘Passion’ and ‘Dream’ values upon which the organization is running since its inception, as per the envision of Baibhav Agarwal. Evaluating himself, as experienced personnel who envisioned a dream of being a successfulentrepreneur, he believes that there can be only a single mantra for living your dreams and that is, constant dedication and honesty. The never giving-up-spirit that ignites within him, drives Baibhav for doing better each day.With an experience of more than 10 years as the Director of the company, his core belief lies in the fact that, it is simply hard work that makes you follow your passion till it is achieved. Holding professional qualification as a Chartered Accountant and deploying strong entrepreneurship learned skills, his journey so far has been extremely productive with various designated roles and being the potential key decision maker in well-recognized and reputed companies. His constructive skills in Management Consultancy, Technology, Skilled Negotiation,Business Planning, Market Research, Management, HR planning, and Sustainability has not only helped Padrea to grow, but also heightened his capabilities to emerge as a successful entrepreneur. The major factor that contributed towards the growth of the company is the deployment of the mastery skills. “We look high for reaching the sky limits. Our constant stare and focus on innovation, enables us to deliver more optimal solutions for our clients.

The encouraging expansion to overseas countries doesn’t stop here and with each successful projects catered to foreign client round the globe, we work harder on pinning our visibility to multiple countries. The dexterous standards we formulate at Padrea Global Services Ltd, mark a significant contribution not only in the domestic market, but also in the international market as well. No matter how many projects we are handling at a time, the resolute assurance of no compromise, from our end, makes us stand out as a significant one in the global market scenario today,” pinpoints Baibhav.

Starting as a small management consultancy and technology company in with a handful of people constituting as a team, Padrea has crossed multitude milestones since the day of its inception. The companyhas also been featured in various notable magazines. “Speaking of today, we stand tall as amultidisciplinary organization, facilitating manifold services and overcoming criticalchallenges all at the same time.”

Padrea with a positive outlook aspires to widen it’s wings geographically. The company also aspires to double its revenue and clients in the years to come. “Our vision to become a customer-centric company seems attainable with the current encouraging statistical figures of growth and profit. With the addition of more innovative and distinctive services, we aim to become a more multifaceted organization in the coming future,” concludes Baibhav.

TechnoPilot: Provides a Secure Operating Environment and Top Notch Network Security Services

According to Stratistics MRC, the Global Information Security Consulting market was estimated at $15.89 billion in 2016 and is expected to reach $30.11 billion by 2022 growing at a CAGR of 11.2 percent from 2016 to 2022. Massive cyber security breaches have become almost a commonplace, regularly grabbing headlines that alarm consumers and leaders. But for all of the attention such incidents have attracted in recent years, many organizations worldwide still struggle to comprehend and manage emerging cyber risks in an increasingly complex digital society. Increasing network attacks and growing complexity in network infrastructure are the key factors driving the Information Security Consulting market growth.  Headquartered in Kochi, TechnoPilot specialises in harnessing the best of frontier technology to give Company a secure operating environment and Top Notch Network Security by not just strategic fire fighting but by using advanced techniques like Elliptic Curve Cryptography, Nanotechnology, Quantum Physics, Visualisation & The Law of Attraction.

TechnoPilot strives to impact a worldwide integration of frontier Technology, Security of communication resources, the right coaching and holistic healing for all businesses. “TechnoPilot is the only company in the world which provides an umbrella of services that include Top notch network security, Business success coaching as well as Energy healing services which is the backbone of our trademarked Divine Grid Healing. These are all the business essentials for any business to grow, to make profit and in brand-building. As a Business Coach, we ensure clarity in your business goals and objectives and help you to develop skills and acquire the resources needed to operate a successful enterprise. This starts with the basic Company Logo Design, which should harness energies and bring in revenue 24X7. An economical Elliptic Curve Scalar Multiplication algorithmic rule appropriate for Wireless Network , Cryptography for Wireless sensing element Networks & use of Scalar Energy implement immoderate secure networked system as well their operators, are also being developed at our R&D labs.  These make our company a niche operator in the global arena. Further TechnoPilot is specialised in proactive threat protection and develop software that reacts immediately to new and emerging threats and protects users in real time,” says Dr RK Thomas, Founder, TechnoPilot.

The intellect behind creating a better place for the world

TechnoPilot was established by Dr RK Thomas, a highly commended former Naval Commander who has spent his lifetime in the pursuit of frontier technology. An avid aviator, he was educated from the best of institutions in the world over including Stanford University USA, Kent State University USA & IIT Delhi. He has obtained Doctorate/ undertaken pioneering research, in the niche areas of Computer Science, Network Security and Alternative Medicine with a Fellowship in Corporate Social Responsibility from New York. Dr RK Thomas has a unique distinction in conceptualizing and developing niche projects in the Indian Navy including Naval Intranet in 1998, Navy wide enterprise E-Learning in 2004 , Malware Analysis Lab in 2008, securing Naval networks and in TEMPEST. The intellect has also worked at the highest echelons in Network security in India including with the NSA, DRDO and securely hardening the communication backbone infrastructure. He has been a Gold Medallist in every course undertaken to date and has obtained certifications in CSR, Computer Science, Aerospace,  Mechanical  & Marine Engineering, Management, HR, IT Security, Resource Management, Project Management, Production & Operations Management, Six Sigma, Cryptography, Cloud Computing, Benchmarking, Business  Success Coaching and more than 15 Healing / Wellness modalities. Dr RK Thomas has also been awarded as Emerging Technology Initiative at FINNOVEX – The Summit for Global Innovation & Excellence at Dubai , UAE , March 2019 for superlative performance.

Incepted in the year 2013, TechnoPilot has clientele from across the world such as UAE, Kuwait, Mozambique, Germany, USA, UK, Canada, Russia, Singapore, Puerto Rico and Alaska. TechnoPilot provides services all over the world and distance is no barrier when compared to the genuine intent of organisations and individuals to strive for success and well- being. Brick and Mortar offices are also being setup world over in a phased manner as per synergised expansion plan. The firm has an existing clientele of over 3000 satisfied and happy clients from individuals to large businesses. “Treat people with respect and they’ll return the favour to your company. It’s important for a company to be a family: that people feel as if they’re a part of the company and the company is like a family to them’. Comfort-ability is the worst friend for a successful business to have, so steer clear of it and try to put some effort into every task we do and every objective we pursue. If are able to make each day of work exciting and thrilling, then there will be no one to hold us back. We have the best consultants in the world working for us in the niche areas of our work. The work ethos in any area of our expertise will spill of perfect harmony, professional excellence and empathy. Every person at TechnoPilot knows and practices that it is important to give to society much more than what we take from it. Profit Making is hence not central to our business plan,” added Dr RK Thomas.

The IT Security firm has achieved various awards, achievements and recognitions. The organization has been recognized with Excellence in Encryption award at FINSEC – The Banking Security Summit at Dubai, UAE, March 2018, TechnoPilot has also bagged the Health Excellence Award from the Indian Board of Alternative Medicines in 2013. Further TechnoPilot has also been featured in magazine articles for Best in Country Media Survey AwardsSphere-headed firm, within 5 years of inception, to feature in list of “50  Fastest Growing CEOs in India – 2017”, “25 most Valuable CEOs in India” in 2018, “10 Best Security Companies  2018”,  Winner of “Company of the Year – Energy Healing – 2017”, Annual Roll of Honour in 20 most promising “Cyber Security Solution Providers”  in leading globally published prominent magazines.

The firm with a confident outlook aspires to increase its clientele and geographical expansion in the near future. “Presently we are working on frontier technology of the future in the field of quantum physics, a few projects of which are already implemented. These have been enormously successful and looking to disruptively changing the phase of society to that of success, well being and positive transformation. We see opportunities in both the consumer and enterprise segment. We are focusing on strengthening our channel ecosystem and increasing our presence in India across tier 2 and tier 3 cities. By 2020, we would like to be present in all channels of distribution in order to reach out to potential customers and provide flexibility in licensing by partnering with Managed Service Providers.

Connect2india: Grow Your Business With India

Question: According to you, how important is it for SMEs to get into global trade?

The Government aims to bolster India’s march towards becoming a USD 5 Trillion economy and boost Indian global trade to USD 2 Trillion in next few years. However, achieving such high growth will require exceptional structural changes in all sectors of the economy, specially the SME sector which is the backbone and lifeline of our economy.

The SMEs are really important to any country’s economy but are even more critical for developing countries like India. Over the past few decades, this sector, comprising of manufacturing, agro industry, service industry, apparels & textile, gems & jewellery, food processing, metal and alloys, packaging, polymer & chemicals, etc. have emerged as the most vibrant and dynamic engine of Indian economic growth. Apart from boosting the local economies, this sector has a tremendous scope to contribute a significant margin to the country’s GDP.

While there is always only a finite scope for SMEs in the local market, exploring revenue source at a global scale is the need of the hour. Diversifying business in more markets not only allows SMEs to mitigate business risks but also enables them to achieve economies of scale. It opens up infinite growth potential and also makes them more competitive in dealing with domestic competition. Further, it increases credibility and customer faith in the brand, as the customer feels that those products have world class quality since SME is a global brand, neutralizing the advantage of multinational corporations and other larger companies.

So, global trade now infact is a necessity that SMEs cannot afford to ignore. It will not only halt their growth, but hamper their domestic existence amid increasing competition.

Question: What do you think are the major pain points of Indian SME manufacturers looking to export?

Indian SME manufacturers are not able to export because of multiple reasons. For example, finding and qualifying global trade counterparts is a big challenge. Further, in absence of any trade intelligence and detailed trade analytics, the cost of identifying the wrong target product, country or trade counterparts in global trade is really high.

Further, global trade barriers such as lack of reliable data on overseas markets, inability to contact potential overseas customers, unfamiliarity with export rules, procedures & documentation, lack of trained export staff for trade facilitation, difficulty in identifying foreign business opportunities, insufficient access to export finance etc. are difficult to overcome for Small and Medium Enterprises (SMEs) with limited knowledge, information and resources available. Additionally, the lack of a credible platform to identify and verify global opportunities, limited access to trade intelligence and market research, and the high cost of trade information have been dissuading SMEs to enter into the unchartered territories of global markets.

At present there are only workarounds such as trade fairs, trade agencies, consulting companies and market research companies etc. and these existing solutions/approaches are tactical, manual, expensive and prone to error with no focus on sustained or strategic growth.

SME needs an end-to-end solution and a partner that would go till the last mile and help them export/import globally. Additionally, technology today has the power to enable SMEs to gain meaningful knowledge about global trade, and understand prevailing trends and potential.

Question: What solution do you provide and how does it benefit your customers?

Connect2India came up with a holistic approach to address the actual concerns of Indian SMEs by providing them with an integrated global trade platform, enabling and empowering them for end-to-end export/import. From initiating to executing trade orders successfully under a single roof, Connect2India offers a technology-driven integrated global trade platform with a focus on overall trade execution.

Whether an SME is just getting started with export/import business, or needs to know the market to target for export/import, or wants to gain access to verified and trusted business partners, or wants to arrange and execute export/import orders with access to network of genuine trade service providers worldwide – Connect2India does it all.

We are a one stop source to enable and empower SMEs for end-to-end export/import.

  • Analyzing Target Market – We provide complete trade analysis and trade intelligence to understand the market in a better way. Our unique data science simplifies everything by providing the key trade insights and analytics, making it easier for SMEs to make informed data-driven decisions.
  • Finding Genuine Trade Counterparts–We help gain access to global importers/exporters with complete holistic view, trade history, sentiment analysis, find prospective customers, get buyers/importers due diligence done, get real-time global Leads notification and much more to enable safe and easy trade.
  • Preparing & Arranging Export/Import Orders –We arrange the export/import orders for SMEs with our integrated global trade platform, strong worldwide network and team of global trade experts keeping your business requirements as our topmost priority.
  • Facilitating & Executing Export/Import Orders – With our network driven model enabled using technology; we handle all the aspects of processing and successfully executing an export/import order with our global trade service providers. Further, if anyone needs financial assistance, we help them too with our network of financial providers.

In a summary – “From Getting Started to Executing Export/Import Orders – Connect2India does it all”. Apart from this, SMEs also get to explore markets in various overseas countries where Connect2India has strong presence, thus mitigating the risk substantially. Once an SME plugs-in into the platform, they get access to trade intelligence, trade insights, trade resources, trade tools and utilities, trade service providers, trade counterparts, of every single country.

Question: What is the future of your business opportunity?

According to WTO, the World Export of WTO Member countries itself was USD 24 Trillion last year and is expected to grow 4 to 5% year on year. This means more demand in the global markets, which eventually means, more opportunities for SMEs to sell their product and take advantage of the vacuum between current supply and foreseen world demand.

Though India is the worlds fastest growing economy, its contribution in global trade is just around USD 0.3 Trillion/year. In spite of the Government’s strong focus on SMEs, less than 1% of 65 Million Indian SMEs enter overseas markets because of challenges and complexities associated. This percentage of SMEs exporting globally in developed countries is 20% to 25%.

Similarly, only a fraction of 1000 Million+ overseas SMEs trade with India because of lack of credible information on trade insights, trade resources and trade counterparts in India. This clearly indicates a huge market size and opportunities that are completely unaddressed as of now.

We are increasing the size of the pie in global trade and with that; more SMEs in global trade will be vying for more global opportunities. We just need to make them globally aware, globally visible and globally competitive.

Further, the Government aims to bolster India’s march towards becoming a USD 5 Trillion economy in next few years and boost Indian global trade to USD 2 Trillion by 2022. India’s overall exports (merchandise and services) were estimated to be $483.98 billion in April-February 2018-19, exhibiting a growth of 8.73% over the year-ago period. Being a developing nation, the role of SMEs is very crucial as their performance have a significant impact on the country’s GDP. With the government initiatives like Make in India, Digital India, Skill India, a major boost is expected in this sector.

For specific sectors also, our contribution to global trade is very low and there is a huge opportunity in these sectors. For example, despite India being the largest producer of agricultural commodities in the world, its total agro-export of USD 38 Billion accounts for only a little over 2% of world agro-trade, estimated at a massive $1.5 trillion. Aiming to push India into the list of the top 10 agro-export nations, The Union Cabinet approved the Agricultural Export Policy, 2018 focusing to increase agricultural exports from the current level of $38 billion to $100 billion in the next few years.

Question: How do I get started and how does the pricing look like?

Connect2India is the first and only platform that bridges the knowledge gap and facilitates end-to-end export/import for SMEs with its global trade integrated platform, end-to-end export solutions and access to worldwide trade network.

To get started, visit us at www.connect2india.com.

As part of the packages, Connect2India offers end-to-end solutions including worldwide trade demand, trade analytics, product competitive analysis, finding trade counterparts, global visibility set-up, arranging and executing export/import orders etc.

The customers can choose from the different packages available on our platform according to their need and can execute end-to-end export/import with the help of our integrated technology platform and our global trade experts.

Question: What output can an SME expect if once they get on board with you?

We enable SMEs to start and grow their export/import with our end-to-end solutions.

The company’s single most important focus since the start has been on providing ‘value’; and that is what everyone at Connect2India strives towards delivering. Connect2India has a strong business fundamental to provide real tangible ‘value’ to their customers and enable extremely sophisticated trade functionality that is easy to use.

With our vision to be most trusted integrated global trade platform, Connect2India focuses on “100% customer success” as its core principles and ultimate business objectives to make global trade safe, easy, and smart for end-to-end export/import.

The company aims to provide a sustainable competitive advantage to clients’ businesses with access to its smart & integrated global trade platform powered by unique and innovative offerings. Connect2India global trade platform analyzes and draws inferences from market data to enable clients easily access and approach the global trade information and knowledge pertaining to their products.

Connect2India offers business value realization in the form of tangible business returns to its customers, extensively leveraging technology to meeting the business objectives. We believe in keeping things simple and assist SMEs to attain a competitive edge on a global scale.

We are currently arranging and executing orders for our customers across India for multiple industries such as Agro commodities, Apparels & Textile, Handicrafts, FMCG, Agro Equipments, Chemicals & Polymers, Metal & Alloys etc.

Question: What role does Technology play at Connect2India?

Technology is at the heart of everything we do at Connect2India. It is enabling end-to-end global trade execution through the platform. From finding best target markets to worldwide demand to export/import duties and trade counterparts, all key steps for export/import could be done using the platform in the self-service mode.

We are using technology to make global trade safe and easy, making use of features like NLP & ML-based reputation & sentiment analysis to compute the reputation of a company, counterpart buying or selling behavior using big data sciences, and application of ML algorithms to derive buyer and seller activity pattern. These technology features help sellers to identify and qualify buyers effectively and vice versa. New features such as AI powered virtual trade assistant enables users to execute trade tasks with just voice instructions.

Question: How many people are associated with your platform?

With close to 1.2 Million+ Organic Visitors per month on the platform, Connect2India already works with 2.5 Billion+ trade data stats, has 2 Million+ Global Trade counterparts, gets up to 1 Million Google Crawl requests per day, has 90,000+ Strong User Base and paying SME customers all over India within multiple industries such as Agro commodities, Apparels & Textile, Handicrafts, FMCG, Agro Equipments, Chemicals & Polymers, Metal & Alloys etc.

The Google Organic Impressions for our integrated global trade platform in the month of March 2019 was 19.5 Million+ from users around the world which suggests that there is a huge demand and market adoption for its global trade platform. We expect this number to reach 50 Million+ / month by next quarter.

Safesea Group: A single point Solution for All Logistics Needs

The Indian logistics sector is on a big growth tide. The country’s logistics industry which is worth around USD 160 billion is likely to touch USD 215 billion in the next two years with the implementation of GST, according to the Economic Survey. With the implementation of GST, the Indian logistics market is expected to reach about USD 215 billion in 2020, growing at a CAGR of 10.5 per cent. The Indian logistics industry which provides employment to more than 22 million people has grown at a compound annual growth rate (CAGR) of 7.8 per cent during the last five years.

The Global Ranking of the World Bank’s 2016 Logistics Performance Index shows that India jumped to 35th rank in 2016 from 54th rank in 2014 , in terms of overall logistics performance. The report also showed that India’s logistics sector has improved its performance on all the six parameters used in the ranking. This is a huge jump of 20 ranks and clearly indicates the growth of the sector. Understanding the future prospect of the Indian Logistic market an international shipping conglomerate, the Safesea Group, of shipping and logistics voyage was established to take the logistic industry to the next level. This global entity was conceptualized, formed and steered by the vision and passion of a thorough shipping professional, S V Anchan, a third generation in this domain. “Journey of Passion always has its own pleasure. As this is not a business for us, but passion, where Shipping happens to be our religion. It was during the year 2008 (recession period), we took a bold decision to establish a new company for catering to specialized cargoes like project shipments, Break Bulk and Bulk shipments.”

A flexible & innovative logistics solution

Headquartered in New Jersey, USA, Safesea caters to a multiple array of high quality professional services such as shipping & chartering; which includes Oil Tankers i.e Crude Tankers carrying large quantities of unrefined crude oil from point of extraction to refineries of 300,000MT. Product Tankers are designed to carry refined products from refineries to regions with a consumer base. Products include gasoil, naptha, aviation fuel, gasoline and many more. Chemical specialized Tankers commonly known as parcel tankers, team Safesea carefully yet aggressively scouts for opportunities to load full or part cargoes based on regional pricing and global demand.

Logistic & Transportation service are such as Ocean & Air Freight an enviable service provider with high performance standards flexibility to meet the changing needs of the industry. This  includes Visibility and Control, Global Access to Expand Horizons and Tracking on-time delivery solutions. Warehousing/Custom Clearance are among the broad array of services available across our offices worldwide.

“Our passion has existed for three generations and will flow until the ocean world prevails. We offer one window service under one roof for all the shipping needs, as we move anything that needs to be moved. We are empaneled with various local and international bodies & organizations. Thru our global offices we offer 24 x 7 services,” said S V Anchan, Founder, Safesea.

Elongating the Parameters to go an Extra Mile

An ISO 9001:2015 certified company Safesea has a wide range of patrons  ,  Catered to the requirements of Indian Oil, 3M, Siemens, Alpine, NTPC, ISO, Essar, , Mena Energy are to name a few. “The Conviction, Passion and Shipping did not deter from working like an extension of our clients, which gave us the opportunity to understand the need of our valued clients more closely with a personal touch. This enhanced bond and personalized service with our clients gave us the opening to share & provide tailor made solutions. We provided consultancy services at no cost which eventually unlocked the doors for ancillary services like warehousing & distribution, project managements and Military cargoes. However we still believe in what is called people interaction instead of making the digital technology to respond to customer’s queries. Since shipping is a Stone Age biz, somehow I personally feel the interaction and relationship plays a pivotal role and is name of the game of our biz. Though we have advanced technology in place, but as far as customer interaction is concerned we still manage through live interaction. We firmly believe on the phrase that “Don’t Go where the PATH may LEAD, Go instead where there is no path and leave TRAILs”. This helped us to retain our clients in all weather,” added S V Anchan.

The journey so far

Established over a decade ago, Safesea has come a long way from where it all started. Owing to consistent commitment to value-based business, Safesea has witnessed robust growth leading to an expansion of its presence on a global scale. The group is headquartered in USA, having offices in Canada, Denmark, United Kingdom, India & Bangladesh (South Asia) UAE & Iraq (Middle Est) and Singapore (South East Asia), along with a network of allied offices in over 100 countries.

The Logistic firm has bagged many awards and recognition due to its tireless hard work. Some of the famous award and recognition received by Safesea group are as follows:

  • Future 50 fastest growing companies Award 2015 by SmartCEO
  • Bulk Logistics Excellence Award 2015 for diversified interest within shipping verticals by IBJ, UK
  • International Leadership Innovation Excellence AWARD & Gold Medal by Institute of Economic Studies 2017
  • Mahatma Gandhi Sanman Award by House of Lords, UK 2017
  • Maritime Excellence AWARD 2017 by Govt. Of Telangana State and Indy wood

The Force behind the Accomplishment

The stiff and the rigid team of Safesea is the pillar behind the company’s execution. The simple and uncomplicated policy of the organization doesn’t box the employee, but gives them a transparent atmosphere with free flow of knowledge without firewall. Cross department trainings are given to the employees to make them a holistic shipping professionals. There is no thick wall between the department likewise  the employees. This mitigates the red tape, which helps in achieving quick turn around and better output. As the firm believes that the growth of the employees will lead to the growth of the company.

In Pursuit of Serving Clients Better

S V Anchan is the master mind behind the dazzling success of the Safesea Group. He is instrumental in the meteoric rise and success of this enterprise, which has expanded its footprints across the globe over the past decade. Under Mr. Anchan’s leadership, Safesea Group became one of the few shipping firms over the world that caters to a wide & deep array of high quality professional services.

The self-proclaimed ‘old-fashioned’ yet extremely ‘courageous’ S V Anchan is the perfect combination of inspiration and passion. That’s because he has earned his name as one of the most renowned businessmen across the globe and continues to expand his footprint. Sheer dedication, in-depth knowledge and accurate market analysis makes him the businessman that he is today. The Safesea Group has drastically gained recognition and accolades over a little more than a decade and still counting owing to his expertise and innovative ideas.

Some of the biggest achievements of S V Anchan’s are:

  • The first and only Indian-origin American to own ships in North America
  • Best Ship Operator of the Year Finalist by Lloyds, UK, 2017
  • International Man of the Year at the 7th Annual Congressional AWARD, USA, 2017
  • Winner of the Global Indian Icon AWARD by Stardust in New York, 2017
  • Finalist of Lloyd’s List Dry Bulk Operator of the Year Maritime Award, 2017
  • International Leadership Innovation Excellence AWARD & Gold Medal by Institute of Economic Studies, 2017
  • ETNOW Stars of the Industry – Most Innovative Leader AWARD, 2018
  • The only Indian-American shipping professional to own offices in USA, Canada, United Kingdom, Denmark, India, Iraq, Dubai, Bangladesh and Singapore
  • He was the first shipping professional to land in Iraq in 1997 post the Iraq-Kuwait war to offer shipping services under United Nations’ Oil for Food Program

The Future Roadmap

The company with a positive outlook aspires to double its revenue and clients in the year to come. “Our determination to grow the business with a purpose started with a SWOT analysis to accomplish our “VISION 2020”, from which we conceived our development and execution strategies which includes Developing a strategic direction, supported by necessary allocation of resources and coordinated business unit plans and Execution by analyzing the structure and dynamics of each of the relevant markets and allocation of resources, along with asset procurement, we anticipate a greater return on investments,” concluded Anchan.

The Coming of Age of Advertising- Anita Nayyar

In June 1863, La Presse (a French newspaper) was the first ever to print an advertisement in their newspapers. Since then advertising has come a really long way.

Advertising is one dynamic industry that is ever changing to adapt to the different trends in the society with multiple platforms always battling for recognition. For example, initial mediums for advertising would be restricted to newspapers or magazines, now the world is overloaded with platforms such as TV, Social Media, Search, Voice, Video Ads and what not.

2017-18 was marked by the after effects of demonetisation for the advertising industry in India but change and disruption have been the cornerstones of this industry and 2019 won’t be any different. The next 5 years will see digital technologies increase their influence across the industry leading to a sea change in consumer behaviour across all segments. Government initiatives like Make in India and Digital India are all positive signals of the new transformation, a game-changer for the sector.

Here are some trends everyone should watch out for –

Age of stories

Consumers today are more aware than before, thanks to the World Wide Web. Marketers, in order to engage with their audience, have to find better ways of portraying the brand story across all platforms. Advertisers will need to be smart and invest a more creative and thoughtful approach when it comes to creating an engaging experience for customers and therefore, have to stitch together a story that creates a mark on the audience.

Video in demand

With an increase in mobile users and people having access to the net, videos have emerged as a prime platform for advertisers. Videos and gifs have taken over the nation and you can see almost every other person now either watching a series on Netflix or responding to their messages with gifs. Advertisers will need to use this to their benefit and communicate with their audience using impactful visual content.

Personalised ads is the new black

No longer on only a computer, a television, or a phone, people are consuming content where they want and on whatever device they desire. Wherever the content goes, the advertising must follow. Consumer attention is at a premium, as this fragmentation makes it difficult for marketers to earn it. With more and more ads being displayed to a consumer on a daily basis it becomes absolutely important that your ad leaves an impression on the customer. This is where personalised ads came into the picture, they create a sense of individuality, they make a customer feel understood and important and thus, leave a sense of connect with the advertisement.

Watch out for online advertising

At the moment, advertising revenue comprises of print, digital, online and TV advertisements where print is the major role player. However, Online Advertising is gaining immense traction & giving print head first competition in this arena. India’s digital advertisement market is expected to grow at a compound annual rate of 33 per cent in which Online Ads play a pivotal role, giving agencies that focus on digital and opportunity to perform better than their expectations.

Let’s not forget creativity and innovation

Try and remember one ad or campaign that always lingers at the back of your mind. Now think why the ad is stuck in your brain. You will have only two outcomes i.e., either the ad was very creative or it had something unique (innovation). These two factors are the prime ingredients for any ad and will continue to play their dominance in the success of any advertisement across the industry. However, since we live in an era of technological advancements and quick information access, consumers have become a little harder to impress and therefore creativity and innovation might pose somewhat of a challenge.

Native Ads also in the league

With your consumer present everywhere, brands are taking advertisements where they are! And in doing so brands are looking for ways to make ads that can be customised to run on various platforms such as Facebook, Twitter and Instagram, YouTube and etc. Due to its engaging and personalised layout, Native Video Ads will see an increasing trend while also creating a need for creatively using native ad formats.

Influencer Marketing

Influencer marketing has proved to be one of the most effective ways of advertising and it looks like it is here to stay. While brands are already investing a ton of money in influencer marketing as influencers bring with them a large fan base and loyal consumers, they are more likely to increase their expenditure and create a larger depository of influencers for ads and marketing strategies in the coming years.

OTT on the rise

With increasing smartphone penetration and inexpensive data plans, there is a rising influence of OTT as a medium. There are currently more than 30 OTT platforms, and this is only the beginning. Over-the-top (OTT) options will continue to proliferate as consumers continue to look for more flexibility and OTT providers continue to experiment with offerings of various sizes and prices. With India slated to be among the Top 10 OTT markets within the next 4 years and with estimations of over 75% content consumption through OTT by 2021 it will be worth observing to see how brands leverage this medium.

Bigger and Better

It is a common fact that agencies have to deliver bigger and better ideas to clients than ever. As the world has become a small place for everyone, ad ideas need to get better for everyone, making creativity and talent the need of the hour for various ad agencies. Agencies will need to recruit better talent, give marketers more control, drive efficiencies in order to stay at the top of their game.

About the Author:

Anita Nayyar is a veteran of the Indian media industry. As CEO, she took on the mandate of expanding the Havas Media Group footprint in the emerging South Asia markets in 2006. She has recently been promoted to be the CEO – Havas Media Group, India & South East Asia.

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